Webbiquity

DECEMBER 13, 2022

The key to success, of course, is to ensure steady, sustainable growth that can keep up with the demands of the industry — though that’s easier said than done. Image credit: Scott Webb on Pexels. This may be because you set unrealistic targets by failing to fully research the market or indirect competition.

Work Management 259

Work Management Marketing Management B2B Terms and Conditions 259

Martech

JANUARY 11, 2024

If approved, the combined company, which will be called TechTarget, will offer B2B marketers in the technology sector a broad range of products and capabilities. Many of the brands go back decades and are no strangers to mergers and acquisitions. The deal, announced Wednesday, is subject to approval by TechTarget shareholders.

Marketing Proposals 88

Marketing Proposals B2B Buyer Intent Acquisitions 88

Zoominfo

JULY 9, 2021

Many talent acquisition managers turn to LinkedIn Recruiter to begin the process of seeking job candidates. Our customers—recruiters and talent acquisition professionals—have found real success using data and proactive outreach methods on LinkedIn,” says Henry Schuck, CEO at ZoomInfo.

Zoominfo 130

Zoominfo Acquisitions Outreach Linkedin 130

Zoominfo

JULY 9, 2021

Many talent acquisition managers turn to LinkedIn Recruiter to begin the process of seeking job candidates. Our customers—recruiters and talent acquisition professionals—have found real success using data and proactive outreach methods on LinkedIn,” says Henry Schuck, CEO at ZoomInfo. Solutions for Recruiters.

Zoominfo 130

Zoominfo Acquisitions Outreach Linkedin 130

Vision Edge Marketing

JUNE 6, 2023

Furthermore, the CGO is typically responsible for a broader range of growth initiatives, including new product development , market expansion, and customer acquisition, whereas the CSO is primarily focused on developing and executing the strategic plan of the organization. Now let’s compare and contrast the roles of CGOs and CMOs.

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182

Tomorrow People

JUNE 7, 2021

Depending on the product and industry, this could be a CIO, CTO, IT Director, digital leader, or head of innovation. The product is designed and built to solve specific end user pains rather than drive a wide-ranging sweeping transformation of the enterprise’s business strategy or service delivery. Focus beyond acquisition.

Enterprise Management 156

Enterprise Management Product Work Management Marketing Management 156

Martech

AUGUST 2, 2022

To manage a directory of this size means keeping track of many things: new products, new categories, acquisitions and name changes, and company and product implosions. What’s clear from our data is that martech continues to be a healthy industry. We used to publish this quarterly and our newest MarTech Innovation Report just came out.

Marketing Automation Services 117

Marketing Automation Services Long Tail Marketing Marketing Management Acquisitions 117

Oktopost

MARCH 4, 2024

B2B SaaS marketing refers to all marketing activities B2B SaaS companies use to improve brand visibility , get leads down the funnel, and ultimately increase customer acquisition, retention, and revenue. The goal is to implement a range of top, middle, and bottom-of-the-funnel marketing activities covering every funnel stage.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Zoominfo

DECEMBER 21, 2020

Three typical market expansion approaches include the following: Expansion through a merger or acquisition. Expansion through a merger or acquisition When M&A occurs, it creates an opportunity for the parent firm to slide into markets that a newly acquired company occupies. Expansion by developing a new product.

Paid Search Agency 130

Paid Search Agency Lead Ranking Companies Planning 130

FMG Suite

MARCH 15, 2024

March 15, 2024 – FMG, an industry-leading SaaS company specializing in marketing software and services for financial advisors and insurance agents, announced that it has been named “Best Overall FinTech Software” in the eighth annual FinTech Breakthrough Awards. SAN DIEGO, CALIF., million social media posts.

Marketing Management 59

Marketing Management Software Ad brokers Best Practices 59

Customer Experience Matrix

DECEMBER 16, 2018

It’s been quite fascinating to watch the Customer Data Platform industry develop over the past few years. So far, we’ve seen two main trends emerge: extension of CDP product scope beyond the core of building the customer database itself and expansion into new industries. Both shed light on what we can expect to happen next.

Enterprise Management 278

Enterprise Management Work Management Marketing Management Marketing Automation Services 278

Martech

JANUARY 17, 2024

In the current business climate, key people change jobs and new people come on board through mergers and acquisitions. After the acquisition, the IT team from the acquired company replaced the IT team that signed the contract, and these new IT people preferred another marketing platform.

Tips 103

Tips Lead Ranking Paid Search Agency Urgency Marketing 103

B2B Technologies

JULY 9, 2023

BlueAlly Technology Solutions, a Source Capital portfolio company, has announced its acquisition of B2B Technologies, a pioneering organization renowned for creating new ways of doing business using the internet and specializing in the integration of cloud operations.

Marketing Management 40

Marketing Management Vendors B2B Acquisitions 40

Tomorrow People

MARCH 30, 2021

Get it right, and you unlock lasting customer engagement, higher acquisition rates, greater loyalty, and ongoing commercial success. In loftier terms, what are you trying to change about your industry, your customers’ lives, or the world? Get it wrong, and the future looks pretty gloomy. What is a brand strategy?

Webinar Metrics 156

Webinar Metrics Brand Identity Branding Marketing & Strategy 156

FMG Suite

SEPTEMBER 19, 2023

SAN DIEGO, July 13, 2023 – FMG Suite, a leading SaaS company specializing in marketing content, automation, and websites for financial advisors, today announced its acquisition of MyRepChat, the number one client text messaging platform for regulated industries. MyRepChat is headquartered in Bloomington, MN.

Acquisitions 52

Acquisitions Enterprise Management Allocation Marketing Management 52

Marketing Insider Group

MARCH 18, 2021

Look through existing followers or purchasers and pinpoint the age range, locations, and interests you tend to capture with your offerings. Promote helpful pieces like blogs and case studies while also announcing new product launches, acquisitions, or other noteworthy news. Define Buyer Personas. Become a Thought Leader.

Social Media 358

Social Media Work Management Webinar Metrics Social Marketing 358

KoMarketing Associates

DECEMBER 5, 2017

We reached out to B2B marketers across different industries and asked them the following question: What are B2B marketers prioritizing in their 2018 budget? Dianna Huff , Founder and President, Huff Industrial Marketing, Inc. Katy Katz , Director of Account Strategy, Marketing Refresh.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

Martech

MAY 3, 2022

The answer, we now know, was that accelerated pressure to digitize businesses would be good news for the martech industry. There were almost 1,000 exits from the space in the last two years, representing acquisitions or other business transformations, or simply failures. ” write Brinker and Riemersma. Why we care. And why not?

Marketing Management 108

Marketing Management Long Tail Marketing Acquisitions Digital Transformation 108

Zoominfo

JUNE 28, 2022

As a result, many formerly bullish investors are reassessing the long-term feasibility of their cryptocurrency portfolios, and the job losses are mounting as industry leaders ready themselves for another “crypto winter.” Which Industries are Embracing Web3 Startups?

Startups 100

Startups Web 2.0 Digital Asset Management Work Management 100

Heinz Marketing

DECEMBER 26, 2023

Understanding the nuances of industry trends, consumer behaviors, and competitor strategies is paramount for devising successful strategies that align with market demands. Discover Current Industry Trends and Consumer Behaviors Staying attuned to industry trends provides a window into the evolving landscape in which a business operates.

Business 104

Business Analysis Work Management Forecasting 104

Zoominfo

SEPTEMBER 20, 2022

Manual data acquisition also leaves too much room for human error across a dataset — since no two people are going to conduct research the same way, you can wind up with large amounts of data untapped, unused, or unreliable. What takes up the rest of that time?

Ideal Customer Profiles 130

Ideal Customer Profiles Zoominfo Business Marketing Automation Services 130

Zoominfo

MAY 23, 2023

Understanding market trends Intent data gives sales reps a real-time view of what’s happening in their industry, including what their competitors are up to, which products and services are in high demand, and what trends are on the horizon. Let’s say you sell a range of cloud-based solutions for businesses in the finance sector.

Intent Data 130

Intent Data Intent Work Management Marketing Management 130

Martech

APRIL 5, 2022

The benefits of diversity and inclusion can be seen in stock and revenue performance, hiring and retention, and customer acquisition and loyalty. Audience acquisition and loyalty. A culture of diversity and inclusion is the cause of it. A diverse marketing organization aids access to diverse markets. A big improvement. Deloitte ).

Business 115

Business Loyalty Paid Search Agency Acquisitions 115

Marketing Insider Group

SEPTEMBER 15, 2020

To get a better idea around the three legal topics (Acquisitions, Laws and Regulation, and Commercial Litigation), we asked lawyer-marketer extraordinaire Kerry O’Shea Gorgone of MarketingProfs to provide some context for why these topics are in such demand in today’s environment – specifically, why Acquisitions lead the pack?

Work Management 217

Work Management Content Marketing Management Paper 217

chiefmartech

OCTOBER 22, 2023

And while it’s been a tough couple of years for many SaaS companies, forcing industry consolidation through acquisitions or shutdowns, the number of new martech startups that keep entering the field remains remarkably robust. Vertical software companies — specialize in a specific industry (small or large).

Long Tail Marketing 112

Long Tail Marketing Product Verticals Marketing & Strategy 112

SmartBug Media

JANUARY 20, 2022

Jumping on the advertising bandwagon, these businesses have created massive competition across nearly all e-commerce industries. The challenge has become finding ways to stand out within the paid acquisition layer while optimizing owned audiences and existing customers. Top Layer: Paid Acquisition.

SMS 98

SMS Acquisitions Ad Exchange Paid Search Agency 98

Martech

AUGUST 3, 2021

The news below about Salesforce’s acquisition of a Robotic Process Automation provider had me thinking back to the days when people were talking about an RPA bubble bursting. Salesforce makes Robotic Process Automation acquisition. This acquisition by Salesforce can only shine a brighter light on it. Quote of the day. “If

Enterprise Management 110

Enterprise Management Work Management Account Based Marketing Marketing Management 110

Valasys

JANUARY 23, 2024

Also, before starting link acquisition, Page One Power may provide linkable material on the client’s website. Link acquisition requires producing valuable material, but Green Flag Digital goes above and beyond by ensuring each target demographic finds its content reliable and helpful.

Link Building 40

Link Building Service Ad Building Acquisitions 40

SmartBug Media

JULY 4, 2023

Target Audience Inbound marketing targets specific customer segments or personas who are actively seeking information, solutions, or products in a particular industry or niche. It aims to build relationships with the media, stakeholders, and the public to shape public perception, enhance credibility, and maintain a positive brand reputation.

PR 98

PR Planning Marketing Management Public Relations 98

Champion Communications

FEBRUARY 13, 2023

Last month, our clients covered a wide range of topics from the importance of hybrid working to how to survive the recession from a supply chain standpoint. As we enter 2023, our clients are looking at what the year ahead holds from industry tips and advice to get through any challenges 2023 may pose.

Work Management 62

Work Management Marketing Management Multi-Channel Amazon 62

ClickZ

JUNE 1, 2020

The Lean AI Autonomy Scale serves as a framework for assessing how the different capabilities of martech vendors stack up with AI in the industry. A range of emerging vendors are out there today using Artificial intelligence to automatically optimize advertising spend and targeting. The evolved AI of today.

Marketing AI 138

Marketing AI Work Management Marketing Automation Services Marketing Management 138

Webbiquity

NOVEMBER 18, 2021

When a firm undergoes major changes such as mergers and acquisitions, it’s more likely to embrace new technologies or collaborate with different companies. Triggers provide an excellent view into how a company is changing, allowing your sales team to see future possibilities. These attributes are not the same as triggers.

Ideal Customer Profiles 253

Ideal Customer Profiles B2B Sales Marketing Automation Services Work Management 253

SmartBug Media

MAY 15, 2023

Watch the Webinar—SmartTake with Klaviyo: Retention Marketing Customer acquisition or customer retention marketing? Both acquisition and retention marketing have a place in every marketing strategy. To determine your unique strategy, first examine your customer acquisition cost. Which should I focus on more?

Loyalty 97

Loyalty Ad Building Paid Search Agency Budget Programs 97

Oktopost

NOVEMBER 19, 2020

Erik was also the Chief Marketing Officer for AWeber Email Marketing Software for five years, leading the brand’s initiatives on growth via acquisition & retention campaigns. He has held leadership roles with award-winning agencies, such as Harmelin Media , 22 Squared , 360i , and True Action (an eBay Inc.

Paid Search Agency 131

Paid Search Agency Advertising Agencies Transparency Marketing & Strategy 131

seo.co

APRIL 19, 2023

When the SEO Industry is Growing, But Your SEO Business Isn’t… As an industry that continues to grow, organic search is also extremely competitive. No client acquisition strategy starts out flawless. But investing time and resources on new SEO clients can spread your team thin. Experimentation.

Advertising Agencies 105

Advertising Agencies Paid Search Agency Paid Content Lead Ranking 105

Binary Demand

FEBRUARY 15, 2024

Companies can gain valuable insights into B2B marketing trends , customer behavior, and industry dynamics by analyzing accurate and up-to-date data. This includes collecting information about companies, industries, market trends, and customer behavior.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Intent 52

Binary Demand

JULY 21, 2023

Firmographic Data Company-specific details, including the company name, location, industry, employee count, and revenue information, form the foundation of firmographic data. How Can I Use A Company Database To Identify Potential Acquisitions? ps2id id=’faq’ target=”/]FAQs Q.

Ideal Customer Profiles 98

Ideal Customer Profiles B2B Intent Data Marketing Management 98