An Essential Guide to B2B Marketing Metrics That Matter
Marketing Insider Group
SEPTEMBER 9, 2020
Customer Acquisition Cost (CAC). Use this formula to calculate CAC: Customer Acquisition Cost = Sales and Marketing Cost / New Customers. ROMI = (Marketing Income – Cost of Goods – Marketing Expenditures) / Marketing Expenditures) x 100. The CAC looks at how much it costs to convert a lead into a customer.
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