ClickZ

JUNE 1, 2020

The Lean AI Autonomy Scale serves as a framework for assessing how the different capabilities of martech vendors stack up with AI in the industry. A range of emerging vendors are out there today using Artificial intelligence to automatically optimize advertising spend and targeting. The evolved AI of today.

Marketing AI 138

Marketing AI Work Management Marketing Automation Services Marketing Management 138

TrustRadius Marketing

OCTOBER 27, 2022

One of the biggest professional commitments is the marriage between a vendor and a buyer. The software your team needs comes with a vendor relationship you’re going to foster, and like in real marriage you need to choose the right one. What is the Vendor Selection Process? Our Tips For Vendor Selection Criteria.

Enterprise Management 98

Enterprise Management Work Management Vendors Budget Programs 98

Marketing Insider Group

JANUARY 30, 2024

This means your content strategy will have a material impact on new customer acquisition, revenue growth , and selling costs. And although some of them are very superficial and minor, it’s tough to shake the feeling that the other person won’t forget the error, especially if it was a first impression. A lot is at stake.

Ideal Customer Profiles 244

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 244

chiefmartech

JULY 30, 2022

My impression is that especially in markets outside of North America, there’s a ton still to discover. These numbers from G2 are inclusive of the fact that they’ve handled over 760 merger and acquisition cases since January of this year. Think of China and Japan, for instance. What about consolidation, you say?

Budget Programs 132

Budget Programs Software Churn Rate Startups 132

Bluetext

FEBRUARY 14, 2024

VC and PE firms educating acquisition community And while these former officials are helping VCs and startups better speak the language of Washington, there are parallel efforts underway to educate government leaders and contracting officers on how to better identify and engage with startups. At the event, Melissa A. Johnson, U.S.

Enterprise Management 36

Enterprise Management Work Management Marketing Management Startups 36

Martech

AUGUST 25, 2021

Similarly, the #flipmyfunnel community of B2B marketers is helmed by Terminus co-founder Sangram Vajre, but seeks to be vendor agnostic. Sarah Cascone, Senior Director of Marketing at Bluecore, the retail marketing tech vendor, has been watching these developments closely. Here’s the longer answer. Passionate communities for B2B.

Communities 144

Communities Advertising Agencies Peer-to-peer Paid Search Agency 144

Martech

JANUARY 3, 2023

To help meet their brand marketing goals, CPGs have primarily focused budgets on the highly scalable third-party audiences curated by vendors and agency partners. brand lift survey, ad impression/frequency management) rely heavily on third-party cookies. Drive consumer acquisition through more scalable look-a-like audiences.

Lead Ranking 91

Lead Ranking Lead Scoring Work Management Paid Search Agency 91

Customer Experience Matrix

JULY 22, 2011

The folks at HubSpot have been busy this summer, announcing their acquisition of Performable in June and their HubSpot App Marketplace last week. In both cases, what’s really happening is the vendor has published APIs that make it easier for other vendors to build products that integrate with their systems.

Hubspot 120

Hubspot Marketing Automation Services API Salesforce.com 120

Customer Experience Matrix

OCTOBER 15, 2015

The new funding is certainly impressive, although the record for a B2B predictive marketing vendor is apparently InsideSales’ $100 million Series C in April 2014. Some vendors also added intent data based on visits to a network of publisher Web sites, but those networks capture a small share of total Web activity.

Marketing Management 120

Marketing Management Paid Search Agency Lead Ranking Ad Exchange 120

Customer Experience Matrix

FEBRUARY 6, 2014

The past week has seen two acquisition announcements in the B2B marketing automation space: LoopFuse by SalesFUSION and LeadRocket/Genius by CallidusCloud , which owns LeadFormix. Both of the acquired vendors had bright prospects at one time but fell by the wayside.

Loopfuse 120

Loopfuse Marketing Automation Services Banners Vendors 120

Customer Experience Matrix

JANUARY 22, 2013

Infusionsoft today announced it has acquired social lead generation vendor GroSocial. GroSocial is an interesting acquisition: about it three years old, it has about 20 employees and more than 25,000 customers. The sheer amount is impressive; previous funding for Infusionsoft totaled just $17 million.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Work Management Marketing Automation 120

Choozle

MARCH 10, 2021

Typically, a campaign is not bidding competitively enough in the open market to win impressions (check your win rate % to be sure). In conjunction with increasing your base bid, you will also want to increase your frequency to help serve more impressions. Win rate measures the number of impressions won out of those bid on.

Cost per Acquisition 52

Cost per Acquisition Cost Per Click Optimization Campaigns 52

Bionic

FEBRUARY 23, 2023

Some examples of media plan identifiers are: Placement ID Campaign ID Advertiser ID Vendor ID Program ID Product ID Channel ID Creative ID Identifiers are ideally integers or short codes (e.g., To leverage industry data, you’ll need access to a directory of industry standard identifiers, such as vendor ID, program ID, and product ID.

Marketing AI 84

Marketing AI Media Plans Training Planning 84

Bionic

AUGUST 7, 2020

The details of each advertising placement including vendor, program, product, targeting, start date, end date, unit of measure, rate, price, gross amount, net amount, and all other costs itemized. In any given period, you should know your media spending and how many GRPs, spots, impressions, acquisitions, sales, and other business objectives.

Advertisements 97

Advertisements Advertising Budget Programs Cost per Acquisition 97

Martech

OCTOBER 19, 2021

They are addicted to the acquisition side of the ecosystem. Vendors and customers were no longer face-to-face. That means taking stock of “signals” — opened e-mails, clicks, impressions. So they look for easy KPIs. You can spend money and acquire new customers.”. Data replaced the customers’ verbal and non-verbal cues.

Marketing & Strategy 134

Marketing & Strategy Work Management Marketing Management Lead Ranking 134

6sense

JANUARY 7, 2022

With its recent acquisition of Slintel, 6sense delivers an unparalleled intelligence layer that helps fuel its powerful ability to uncover and prioritize buyers both before and throughout their purchase journey. 6sense Revolutionized our Marketing Strategy. “To 6sense has aligned sales and marketing around the same data, approach and goals.”.

Account Based Marketing 62

Account Based Marketing Gartner Peer-to-peer Lead Ranking 62

Hubspot

SEPTEMBER 18, 2023

But if you find out they're in the market for a new vendor, you can reach out to your prospect before they begin researching, which ensures your message will be received with much more interest. And uncharted territory calls for different types of support -- and potentially new vendors. Introduce yourself.

Trigger Marketing 72

Trigger Marketing Press Eye-Tracking Marketing Analytics Tools 72

Martech

MARCH 10, 2022

More and more, the buyer journey is conducted digitally: Two-thirds of B2B buyers say they are now “self-serving” more information before contacting vendors. 62% say they can now develop selection criteria or finalize a vendor list — based solely on digital content. Account-based marketing: A snapshot. What it is.

Account Based Marketing 104

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 104

KoMarketing Associates

DECEMBER 1, 2016

There are several specific types of SEO audits that require little cost OR involvement from a vendor or agency. Before your organization makes a decision to engage a vendor in their SEO programming (even KoMarketing!), Looking for more SEO-centric link acquisition information? How do you do this?

Organization 132

Organization SEO B2B Marketing Analytics Tools 132

Leadspace

JANUARY 4, 2017

The real-time CRM and Marketing Automation data vendors (including Leadspace) should have another big year based on the growing acknowledgement that this type of service dramatically enhances the performance of these massive CRM and MA investments companies have made. It’s beautiful when it’s that simple, and this one is.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Zoominfo

OCTOBER 5, 2021

You’ve got butterflies, your team is excited and you know your customers are going to be impressed. Internet sales-driven companies have a significant reliance on marketing, with 65% of the median company’s customer acquisition cost (CAC) budget devoted to marketing. It’s the day of a new product launch.

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

Hinge Marketing

FEBRUARY 2, 2022

They realize that today’s buyers are leveraging digital assets such as email, websites, search engines, social media, and webinars to learn more about products and services and help them distinguish one vendor from another. Overall, technology and software firms have increased the number of marketing techniques they use by an impressive 22%.

Digital Asset Management 77

Digital Asset Management Work Management Marketing Management Budget Programs 77

Liveintent

JULY 26, 2022

Our first-party identity graph bridges an email open to the ecosystem by leveraging third-party cookies to make the impression addressable and valuable to buyers. and acts as the fulcrum to build lookalike audiences and efficient acquisition strategies. Our solution is interoperable and designed to be open.

Work Management 62

Work Management Marketing Management Marketing Automation Services Custom Publishing 62

Customer Experience Matrix

FEBRUARY 1, 2010

Here are some quick thoughts on two items: Unica ’s acquisition of paid search bid management system MakeMeTop (now mercifully renamed Unica Search) and Alterian ’s recently-released and excellent annual marketing survey. Industry vendors who support them will thrive. Those who don't will quickly be left behind.

Database Marketing 120

Database Marketing Paid Search Agency Demand Generation Agencies Paid Content 120

Heinz Marketing

SEPTEMBER 10, 2020

And just like B2C consumers, B2B buyers actually want to learn about a potential vendor through fun, interactive experiences (even if they don’t think they do)! Apart from engagement, gamification’s revenue effects are also impressive. How Gamification Fits into the Big Picture.

B2B Marketing 95

B2B Marketing B2B Marketing & Strategy Interactive Marketing 95

Salesforce Marketing Cloud

AUGUST 24, 2022

The co-founders have achieved an impressive milestone of receiving $95 million in a Series C round of funding for Qualified with no sight of slowing down. Valoir analyzed different CRM vendors’ partner ecosystems and programs both in terms of their ability to deliver solutions to customers and to help partners grow their businesses.

Startups 52

Startups Advertising Agencies Business High Quality Lead 52

LeadSloth

MAY 25, 2010

Oracle has just acquired Market2Lead , one of the early Marketing Automation vendors. There has been a lot of talk in the industry about possible consolidation, such as vendors going out of business, becoming irrelevant or being acquired. This is the first transaction involving a major software vendor, so it deserves some notice.

Market2Lead 100

Market2Lead Enterprise Management Acquisitions Work Management 100

Customer Experience Matrix

JULY 16, 2009

Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. Even though the Techgrity deal is the first direct acquisition I recall of a social media monitoring system by a marketing automation vendor, it strikes me as an obvious step. Others are sure to follow.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Televerde

JULY 9, 2021

Many companies are under the impression that outsourcing would be a negative experience or take away from their internal teams. When I came to Televerde, the first thing that impressed me was the quality of the callers. Sid Reeves, Manager of New Log Acquisition, Vertica. This is the best group of callers I have ever met.

Work Management 52

Work Management Marketing Management Advertising Agencies Training 52

Customer Experience Matrix

JULY 24, 2008

I don't usually bother to post "breaking news" here, but I've recently seen two acquisitions by Microsoft that seem worth noting. On July 14, the company announced purchase of data quality software vendor Zoomix , and just today it announced purchase of data appliance vendor DATAllegro.

Acquisitions 120

Acquisitions FAQ Vendors Tagging 120

Hubspot

NOVEMBER 29, 2021

You need to take a thorough, comprehensive look at how you're spending money, how you're producing your product or service, your acquisition and retention strategies, and any other crucial factors that impact your revenue generation or production costs. Paying invoices as early as possible for potential discounts from vendors.

Work Management 72

Work Management Marketing Management Marketing & Strategy Business 72

KoMarketing Associates

APRIL 23, 2013

In the B2B space, when decision makers are in RFP phase, they often research many vendors. It’s an auction site and often sales can take days, perhaps a more relevant success metric should have been chosen such as: Acquisition metrics (accounts created). eBay reportedly measured sales that happened “within 24 hours” of a paid click.

Paid Search Agency 120

Paid Search Agency Search Marketing Lead Scoring Lead Ranking 120

6sense

DECEMBER 16, 2021

TL;DR: ABM delivers impressive results because it helps revenue teams convey the right message to the right business audience at the right time through the right channel.) . Amplifying relevance to existing customers ( according to Salesforce , 65% of buyers are likely to switch brands if a vendor doesn’t personalize their communications).

Top of Funnel 62

Top of Funnel Marketing Websites Personalization Resource Management 62

ClickZ

AUGUST 14, 2019

The biggest non-search recipients of digital budgets – Facebook, Instagram, YouTube and Google Display Network – represent more than 80% of spending, but their impressions can’t be tracked and mapped to one another at the user level. All that is left is paid search, and you don’t need MTA to optimize search.

Marketing Attribution 102

Marketing Attribution Multi-Touch Attribution Paid Search Agency Enterprise Management 102

Metadata

JANUARY 27, 2022

Plenty of candidates can “talk the talk”—dropping buzzwords and impressive metrics as they move through the interview process. In contrast, if the interviewee starts talking about Customer Acquisition Cost and Customer Lifetime Value (LTV), you’re on solid ground. Hiring the right person to lead your demand generation effort is tough.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Cost per Lead Work Management 52

Choozle

APRIL 30, 2019

Goals are set at the ad group-level and are important because they inform our system’s site, supply vendor, and creative auto-optimizations. Goal types include: Reach (CPM): This goal uses algorithms to optimize for the greatest reach by impression. This goal type will provide you the most users viewing your ad.

Cost per Acquisition 43

Cost per Acquisition Cost Per Click Cost Per Thousand CPM 43

Sprout Social

NOVEMBER 23, 2022

Employee advocacy —the promotion of a company that an individual works at—can supercharge brand awareness, sales leads and talent acquisition on any channel. Similarly, most high-level professionals say thought leadership is a more trusted basis for assessing a vendor than marketing materials. Advocacy post reach or impressions.

Linkedin 111

Linkedin Paid Content Tips B2B Thought Leadership 111