iCrossing - B2B Marketing Zone

Marketing + Technology + Management – Hype = MarTech

chiefmartech

AUGUST 14, 2017

Steve Lok , the head of marketing and technology for global digital acquisition at The Economist will explain how, as part of its personalization efforts, The Economist chose a customer data platform (CDP) and adopted a hub-and-spoke model to integrate its marketing technology stack.

Work Management

Work Management Marketing Management Planning Marketing Automation Services

B2B Lead Management Market Heats Up

Online Marketing Institute

JULY 31, 2009

In B2B, it’s not about batch-and-blast acquisition as much as it is about using email to continue a conversation. The lead management vendors are developing one-to-one email capabilities that help sales people be more consistent and productive.

Enterprise Management

Enterprise Management Work Management Marketing Management Lead Management

B2B Marketing Zone

Marketing + Technology + Management – Hype = MarTech

B2B Lead Management Market Heats Up

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