chiefmartech

AUGUST 29, 2022

Your software vendors now enthusiastically provided expert services to help you get the most out of their products, while your service providers increasingly incorporated custom or commercial software in their delivery. And it was a major source of churn for SaaS vendors. ” Software vs. This is the essence of Martec’s Law.

Enterprise Management 123

Enterprise Management Work Management Marketing Management CMS Development 123

Martech

MAY 3, 2022

“Would this crisis be the catalyst for consolidating if not out right collapsing the vast and vibrant martech vendor universe?” There were almost 1,000 exits from the space in the last two years, representing acquisitions or other business transformations, or simply failures. What conclusions do they draw from this?

Marketing Management 104

Marketing Management Long Tail Marketing Acquisitions Digital Transformation 104

Martech

DECEMBER 4, 2023

Up to 90% of buyers have a set of vendors in mind before doing any research, and 90% of them will choose a vendor from the day one list, according to a survey by Bain and Google. Getting real with upper-funnel expectations We need to rethink how we approach the early stages of marketing traditionally focused on brand awareness.

B2B Marketing 102

B2B Marketing Trends B2B Planning 102

Martech

AUGUST 25, 2021

Similarly, the #flipmyfunnel community of B2B marketers is helmed by Terminus co-founder Sangram Vajre, but seeks to be vendor agnostic. HubSpot, in addition to being a leading inbound marketing and sales platform, has long been a content powerhouse too, drawing customers and prospects to its blog and more recently its podcast channel.

Communities 143

Communities Advertising Agencies Peer-to-peer Paid Search Agency 143

Hubspot

MAY 19, 2020

According to HubSpot's State of Marketing Report, more than 67% of brands are leveraging it in 2020. Logo acquisition : Buyers - particularly upmarket/enterprise buyers - crave social proof. This strategy is often called, "logo acquisition.". There’s no doubt that Account-Based Marketing (ABM) is hot right now.

Ideal Customer Profiles 78

Ideal Customer Profiles Account Based Marketing ABM Enterprise Management 78

Martech

MARCH 21, 2023

Why your tech stack ROI is worse than it should be In the last three years, my company has conducted over 500 calls with HubSpot customers about their platform setup, spend and optimization. This brings together additional content creation and research tools you might only find with other vendors.

Enterprise Management 82

Enterprise Management Lead Scoring Lead Ranking Work Management 82

Martech

JULY 19, 2022

Although XP itself hasn’t been transitioned to the new cloud architecture, the CDP acquisition is natively embedded into XM Cloud. “Many vendors of our size and scale tend to go for the full-suite approach,” said O’Flanagan. As a vendor, of course it wants to provide as comprehensive a solution as possible.

Digital Asset Management 90

Digital Asset Management Enterprise Management Marketing Management Digital Experience Platform 90

Webbiquity

NOVEMBER 18, 2021

A trigger event is an occurrence that promotes buyer awareness of the possibility for change or the need for what a vendor provides. When a firm undergoes major changes such as mergers and acquisitions, it’s more likely to embrace new technologies or collaborate with different companies. What is a Trigger Event?

Ideal Customer Profiles 253

Ideal Customer Profiles B2B Sales Marketing Automation Services Work Management 253

chiefmartech

DECEMBER 27, 2021

Of course, there have been a ton of acquisitions this year too. It stands to reason, if there are more software vendors, there’s more adoption of software in companies’ tech stacks. Finally, on a more personal note, 2021 was a remarkable year for HubSpot’s platform ecosystem. Integrate thy software!

Enterprise Management 136

Enterprise Management Work Management Marketing Management Aggregators 136

Vidyard

MARCH 5, 2021

Some platforms (like Vidyard) even have the ability to integrate with other programs as well, like HubSpot , Marketo , Salesforce , and more. And if there’s a very specialized requirement your company has, can the vendor build it for you? Integration of viewer data to other core systems such as Salesforce, Marketo, or Hubspot.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

chiefmartech

JUNE 15, 2023

It’s also what I focus on at HubSpot, with the company’s ecosystem of technology partners. (So, The one criteria on which they don’t is customer acquisition costs (CAC). To regular readers, it’s no surprise that I’m bullish on ecosystems. So, yes, I’m biased. But that doesn’t mean I’m wrong.)

Advertising Channels 80

Advertising Channels Marketing Management Advertising Agencies Demand Generation Agencies 80

Customer Experience Matrix

JUNE 13, 2016

billion acquisition of LinkedIn. Other vendors like Nimble and HubSpot have done a better job of simplifying access to third party data about an individual or company. That would force other CRM and marketing automation vendors to follow suit, although it's hard to imagine them matching the depth of LinkedIn's data.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vendors Linkedin 120

Customer Experience Matrix

OCTOBER 17, 2012

Microsoft today announced the acquisition of marketing management system vendor MarketingPilot , which will become part of its Dynamics CRM group. The acquisition is significant on several levels. B2B marketing automation vendors will need to rearchitect their systems on the more sophisticated platform.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Vendors 120

Martech

MARCH 10, 2022

And with ABM tech platforms becoming mainstream, it is much easier to implement (think of platforms such as Marketo, Pardot, and HubSpot). More and more, the buyer journey is conducted digitally: Two-thirds of B2B buyers say they are now “self-serving” more information before contacting vendors. Terminus, Demandbase).

Account Based Marketing 101

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 101

chiefmartech

MAY 26, 2020

Experts — the lines between software vendors and professional services firms will blur: software companies will offer more expert services; services firms will automate and bottle their expertise in code. Yet they also have created stand-alone apps that they have packaged up and promote in HubSpot’s app marketplace.

Paid Search Agency 131

Paid Search Agency Advertising Agencies Stats Software 131

Martech

OCTOBER 18, 2021

He was responding to my growing sense that how vendors or customers refer to solutions is getting more and more blurred. Coveo, the relevance cloud, has announced the acquisition of London-based Qubit, the commerce-focused personalization engine. The acquisition brings together two well-known players in the AI-driven commerce space.

Marketing Automation Services 90

Marketing Automation Services Top of Funnel Paid Search Agency Privacy 90

Customer Experience Matrix

JULY 30, 2013

Raab Associates officially released the new edition of our B2B Marketing Automation Vendor Selection Tool (VEST) yesterday. This is our flagship report on the industry, with nearly 200 data points on 23 vendors and separate ratings for micro-business, small to mid-size companies, and enterprise marketing departments.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Acquisitions 120

Customer Experience Matrix

FEBRUARY 6, 2014

The past week has seen two acquisition announcements in the B2B marketing automation space: LoopFuse by SalesFUSION and LeadRocket/Genius by CallidusCloud , which owns LeadFormix. Both of the acquired vendors had bright prospects at one time but fell by the wayside.

Loopfuse 120

Loopfuse Marketing Automation Services Banners Vendors 120

Hubspot

SEPTEMBER 18, 2023

But if you find out they're in the market for a new vendor, you can reach out to your prospect before they begin researching, which ensures your message will be received with much more interest. And uncharted territory calls for different types of support -- and potentially new vendors. Track this event with : HubSpot Sales 18.

Trigger Marketing 72

Trigger Marketing Press Eye-Tracking Marketing Analytics Tools 72

Hubspot

MARCH 22, 2022

Negotiating the terms of a supply agreement with a third-party vendor. Negotiating the terms of an acquisition. If a company is looking to buy another, they may discuss the terms of the acquisition, like what happens to consumer data when the acquisition goes through, and how much the purchase price of the deal will be.

Work Management 80

Work Management Acquisitions Vendors Sample 80

Leadspace

OCTOBER 5, 2016

The launch of Salesforce Einstein, together with their acquisition of Krux and recent announcements by Oracle and Microsoft, has catapulted AI into the center of the B2B marketing discussion. The Krux acquisition reflects their push into B2C marketing. B2B marketers know that salespeople don’t care about advances in martech.

Marketing AI 59

Marketing AI Account Based Marketing B2B Marketing Marketing Automation Services 59

Martech

APRIL 15, 2022

In addition, other sources of data from SEO vendors, intent data vendors and industry-specific data suppliers should also be noted on your reports, and you should know how this data affects the numbers. HubSpot has a great template for evaluating marketing tactics. Quality: Know what the quality of your data is at the source.

Analytics 101

Analytics Work Management Marketing Management Click Rate 101

Customer Experience Matrix

MAY 2, 2012

Intuit last week announced an agreement to acquire local business marketing vendor Demandforce for $423.5 It’s not a typical marketing automation vendor, since it provides appointment management, referrals, reviews, social campaigns, local advertising, post cards, and search marketing in addition to email. million of investment.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Small Business Marketing Vendors 120

Litmus

APRIL 13, 2021

Three years ago, there were 20 used by at least 1%—which goes to show how the ESP landscape is constantly changing with mergers, acquisitions, and new players. HubSpot : 5%. In some cases, it’s also interesting which vendors our respondents described as ESPs. Twelve companies were used by at least 1% of respondents.

Marketing Automation Services 102

Marketing Automation Services Enterprise Management Work Management Marketing Management 102

Rev

MAY 21, 2018

If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. Acquisition costs in B2B can easily be $3k to $5k and more per closed-won deal. The Truth Intent Vendors Don’t Want to Talk About. First, what is intent data? The Intent Data You Already Use.

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

Outgrow

MARCH 24, 2023

Focusing on acquisition for fast growth 2. EPISODE 101: Navigating Fast Growth and Established Markets – Acquisitions, Retention, and Diversification in the Age of AI The Intro! Acquisition plus retention equals growth. I was recently listening to an interview by Marco Burch, a former CR of HubSpot.

Marketing AI 52

Marketing AI Acquisitions Work Management Marketing Automation Services 52

Vidyard

MARCH 5, 2021

Some platforms (like Vidyard) even have the ability to integrate with other programs as well, like HubSpot , Marketo , Salesforce , and more. And if there’s a very specialized requirement your company has, can the vendor build it for you? Does HR want to film recruitment videos in order to maximize talent acquisition?

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

chiefmartech

SEPTEMBER 21, 2018

As TechCrunch noted in their coverage of the news, “[This acquisition] was a pretty nice return for Vista Equity partners, which purchased Marketo in May 2016 for $1.8 It was a fun evening of discussion!). billion in cash. They held onto it for two years and hauled in a hefty $2.95 billion in profit.”

Enterprise Management 82

Enterprise Management Marketo Work Management Marketing Automation Services 82

Vidyard

SEPTEMBER 1, 2015

That’s probably why more than 100 vendors have swelled the ranks of those offering automation tools. Marketers need to figure out and make use of this fantastic software, and that’s why it seems almost as many blogs as vendors have popped up to help. Automating bad processes doesn’t magically make marketing better.”

Marketing Automation Services 101

Marketing Automation Services Work Management Marketing Management Marketing Automation 101

SmartBug Media

SEPTEMBER 6, 2019

By the time the average B2B buyer connects with any particular vendor, they’re already more than 70 percent of the way through the Buyer’s Journey —and 67 percent of that journey is digital. We would, however, highly recommend connecting with your vendor(s) of choice directly to identify who would best suit your needs.

Intent Data 79

Intent Data Marketing AI Intent Bombora 79

Customer Experience Matrix

FEBRUARY 12, 2013

But still, as I noted last week, the growth rate is slowing – and for some vendors seems to have fallen considerably in the second half of 2012. Figures for other vendors are not publicly available but I've seen hints that several have slowed as well. If true, these figures would actually be bad news for marketing automation vendors.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Automation 120

Hubspot

JUNE 2, 2020

More specifically, having a deep understanding of your buyer persona(s) is critical to driving content creation, product development, sales follow up, and really anything that relates to customer acquisition and retention. Use HubSpot persona templates to easily organize your audience segments and make your marketing stronger.

Buyer Personas 101

Buyer Personas Template Work Management Marketing Management 101

Conversica

OCTOBER 29, 2018

FOSTER CITY, Calif - ( 29 October, 2018) Award-Winning Leader in Conversational AI Delivers New Products, Grows Customer Base and Revenue, Expands Internationally, and Completes Key Acquisition. Strategic Acquisition of Intelligens. FOSTER CITY, Calif. More information on Conversica and the GDPR can be found here and here.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

ANNUITAS

SEPTEMBER 9, 2011

Observation 1: Salesforce.com is not going to acquire a Marketing Automation Vendor anytime soon. While many were eagerly awaiting an acquisition announcement during the keynotes, nothing of consequence was announced. Other vendors on display were Genius , eTrigue , HubSpot , Aprimo and ActOn to name a few.

Marketing Automation Services 100

Marketing Automation Services Salesforce.com Marketing Management B2B Thought Leadership 100

Martech

JANUARY 25, 2022

Salesforce and HubSpot are some of the most popular operational CRM tools. Sales analysis is vital to successful customer acquisition, and without consistent processes, teams will find it more different to make decisions, leading to poorer outcomes and wasted resources. Analytical CRM.

Enterprise Management 94

Enterprise Management Work Management Marketing Management Paid Search Agency 94

Vidyard

SEPTEMBER 2, 2015

That’s probably why more than 100 vendors have swelled the ranks of those offering automation tools. Marketers need to figure out and make use of this fantastic software, and that’s why it seems almost as many blogs as vendors have popped up to help. Hubspot “Automating bad processes doesn’t magically make marketing better.”

Marketing Automation Services 65

Marketing Automation Services Work Management Marketing Management Marketing Automation 65

Hubspot

MAY 23, 2017

When I met Stream Creative (now a Platinum HubSpot Partner) in 2010 at HubSpot's INBOUND event, they told me they had no recurring revenue. It's why I started HubSpot's agency partner program in 2008, and why I've launched an agency partner program at my new company, Databox. Every year, their percentage would go up.

Advertising Agencies 69

Advertising Agencies Paid Search Agency Marketing Agencies 1 Ad Agencies 69