Inbox Insight

OCTOBER 19, 2023

Experiment with alternative marketing strategies : Attention-grabbing strategies like influencer marketing, experiential marketing, and guerilla marketing can help amplify brand awareness. Produce informative and useful free content : This includes blogs , webinars , podcasts, videos, eBooks, and more.

Demand Generation 105

Demand Generation Demand Generation Agencies Lead Generation Demand 105

Outgrow

FEBRUARY 25, 2021

These comprise the Awareness, Acquisition, Activation, Retention, Revenue, and Referral stages. Acquisition. Here are a few helpful strategies for the acquisition stage of the funnel. Guerilla Marketing. In the offline world, Guerilla Marketing was seen as notorious but something every marketer wanted to try once.

Top of Funnel 72

Top of Funnel Paid Content Webinar Metrics Guerilla Marketing 72

Rev

OCTOBER 14, 2018

There are acquisition costs, lifetime value costs, and calculations for the return on investment. We did some guerilla marketing and I was the first company in the space to have a bacon sponsorship at a conference. There are conversion rates across stages and the trend lines over time. There are forecasts against actual. B2B is fun.

B2B Marketing 113

B2B Marketing B2B Paid Search Agency Skype 113

Online Marketing Institute

NOVEMBER 8, 2010

Application: Calculate the ROI of both client retention and client acquisition through analysis of growth plans, customer turnover, and conversion rates. They want me to provide customer acquisition costs and the same per lead. The data from this spreadsheet can be used to estimate ROMI. Format: Downloadable Excel Spreadsheet.

ROMI 40

ROMI Budget Programs Cost Per Click Marketing Budget 40

Sword and the Script | B2B

DECEMBER 26, 2023

While traditionally companies have put more focus on customer acquisition, there is a dire need to no longer neglect retention. AI goes guerilla “More AI-generated guerilla marketing tactics.” ~ Devon Dalton , Growth Marketing Manager, Lunio 29.

Marketing AI 124

Marketing AI Paid Content Work Management Marketing Management 124

Online Marketing Institute

MAY 24, 2009

B2C (1) balanced scorecard (1) breathing our own exhaust (1) buying cycle (6) collateral (1) company culture (5) competitor-driven (2) consideration (1) content review (1) cross-selling (1) customer achievement (1) customer acquisition (4) customer loyalty (1) customer profitability (1) customer retention (3) customer value (4) customer-driven (2) (..)

Psychographics 40

Psychographics Work Management B2B Sales B2B Marketing 40

Buzz Marketing for Technology

JUNE 27, 2008

The old model, which we pursued from 1994-2004, is focused on content and collection. -- the acquisition, organization & aggregation, storage and dissemination of content under organization-wide taxonomies using customized tools and containers, just-in-case it might be reusable. Guerilla News Network. Crooks & Liars. Dohiyi Mir.

Enterprise Management 100

Enterprise Management Work Management Personalization Peer-to-peer 100