Vision Edge Marketing

APRIL 12, 2022

The benefit, however, is faster time to acquisition. . With fewer people on your team involved in the acquisition process, the cost to acquire customers is less. Is a Product-Led Growth Strategy the Right Fit for You? Steps that provide visibility into the buying journey.

Enterprise Management 182

Enterprise Management Work Management Marketing Management Product 182

Vision Edge Marketing

SEPTEMBER 21, 2021

Add to the channels and touchpoints you employ. Minimize risks: Poor customer experience, poor alignment to the customer buying journey, mismatched touches, channels and personas, all create acquisition, retention, and growth risks that are within your organization’s control.

Contingency Planning 158

Contingency Planning Planning Marketing Management Eye-Tracking 158

Martech

FEBRUARY 4, 2022

Auseh Britt, vp of growth marketing at account-based marketing platform Terminus, recently hosted a webinar that discussed her organization’s 2021 State of Modern Marketing Report. The study polled over 1000 go-to-Market (GTM) teams — groups tasked with identifying the best ways to reach specific marketing. “It

Account Based Marketing 113

Account Based Marketing Webinar Metrics ABM Ideal Customer Profiles 113

Martech Advisor

JANUARY 21, 2020

They were unseated by “mathmen” as decision making in marketing moved from subjective to objective, data-driven truths. It was a decade that birthed new, cross-functional roles such as Chief Experience Officer, Growth Marketer and Data Scientist. Delivering for customers IS an acquisition tactic.

Top of Funnel 105

Top of Funnel Digital Marketing Funnels Marketing Automation Services Funnel Advertising 105

Directive Agency

JUNE 12, 2020

Integrate sales and marketing to activate your leads and generate sales. Incorporate lead activation and search marketing to close the gap in your growth marketing strategy. Email marketing is an affordable and effective way to interact with your target audience. Activation in current growth strategy.

Activities 72

Activities Search Marketing Work Management Planning 72

Adobe Experience Cloud Blog

NOVEMBER 20, 2018

“Generally speaking, marketing automation is all about connecting the dots, creating a complete picture, and planning and executing upon your strategy. Of course, there are some gaps, as not all channels are easily tracked digitally, but that makes it even more important to collect and process all possible touchpoints.”.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Automation Trends 134

Martech Advisor

AUGUST 20, 2019

Marketers are now responsible for gathering customer data to improve personalization, using analytics, equipping themselves with the latest technology that can ease and streamline the processes, and following latest trends (for example: customers’ favorite platforms), etc. Creativity Meets Growth. Marketing Career Path 2.

CMO 46

CMO Positioning SWOT Work Management 46

Outbrain

APRIL 8, 2019

The digital touchpoints that the average customer experiences during their journey in the marketing funnel are growing all the time. First Click: A first click attribution model gives 100% of the credit to the first touchpoint that brought the conversion. touchpoints before conversion (defined as signing up to Outbrain).

Marketing Attribution 36

Marketing Attribution Lead Ranking Cost per Acquisition Top of Funnel 36

Terminus

DECEMBER 15, 2020

From your website to your blog content to ebooks and more, every single touchpoint is a chance to communicate authenticity and value. In today’s climate, customer retention is the new acquisition. Top of the funnel growth still matters, but keeping current customers happy provides the biggest opportunity for expansion.

Demand 36

Demand Top of Funnel Brand Identity Branding 36

SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

accelerate agency

DECEMBER 7, 2021

Marketing should interact with other company functions, sharing customer insights to help shape other business processes towards a customer focus. Important metrics you need to hit as a SaaS chief marketing officer Customer acquisition SaaS marketing teams need to deliver on both financial and non-financial metrics.

Marketing Budget 52

Marketing Budget CMO Enterprise Management Marketing Analytics Tools 52

accelerate agency

DECEMBER 7, 2021

Marketing should interact with other company functions, sharing customer insights to help shape other business processes towards a customer focus. Important metrics you need to hit as a SaaS chief marketing officer Customer acquisition SaaS marketing teams need to deliver on both financial and non-financial metrics.

Marketing Budget 52

Marketing Budget CMO Enterprise Management Marketing Analytics Tools 52

accelerate agency

DECEMBER 7, 2021

Marketing should interact with other company functions, sharing customer insights to help shape other business processes towards a customer focus. Important metrics you need to hit as a SaaS chief marketing officer. Customer acquisition. SaaS marketing teams need to deliver on both financial and non-financial metrics.

Marketing Budget 52

Marketing Budget CMO Enterprise Management Marketing Analytics Tools 52

accelerate agency

NOVEMBER 8, 2021

Marketing automation can help avoid this, by providing more detailed and personalized interactions for all your customers. And with that same info, you can personalize other touchpoints too. Identifying your entire potential lifecycle funnel helps you identify the various touchpoints and tactics you can apply to each.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

accelerate agency

NOVEMBER 8, 2021

Marketing automation can help avoid this, by providing more detailed and personalized interactions for all your customers. And with that same info, you can personalize other touchpoints too. Identifying your entire potential lifecycle funnel helps you identify the various touchpoints and tactics you can apply to each.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

accelerate agency

NOVEMBER 8, 2021

Marketing automation can help avoid this, by providing more detailed and personalized interactions for all your customers. And with that same info, you can personalize other touchpoints too. Identifying your entire potential lifecycle funnel helps you identify the various touchpoints and tactics you can apply to each.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Convert

MARCH 2, 2022

Revenue optimization is managing acquisition, expansion, retention, and pricing strategies to boost long-term revenue growth. In e-commerce, profitability rests on 4 pillars: Supply Chain Optimization IT Modernization and Big Data Pricing and Revenue Management Customer Acquisition and Retention. Supply Chain Optimization.

Optimization 64

Optimization Lead Ranking Elasticity Work Management 64

Convert

MARCH 2, 2022

Revenue optimization is managing acquisition, expansion, retention, and pricing strategies to boost long-term revenue growth. In e-commerce, profitability rests on 4 pillars: Supply Chain Optimization IT Modernization and Big Data Pricing and Revenue Management Customer Acquisition and Retention. Supply Chain Optimization.

Optimization 52

Optimization Lead Ranking Elasticity Work Management 52

Valasys

MAY 29, 2020

This helps in building customer loyalty, customer acquisition, and retention and spreading positive word-of-mouth for bringing in more customers. 2 Automating Processes and Optimum utilization of the Marketing Resources. Marketers can work with modern B2B Martech software to bridge the gap between their marketing and sales endeavors.

Marketing Automation Services 69

Marketing Automation Services Enterprise Management Marketing Budget Work Management 69

SnapApp

DECEMBER 12, 2017

Developments in multi-variate testing and audience targeting will further empower marketers in 2018. . . Marketing automation already outperforms paid search and blogging for customer acquisition, and is more effective than analytics and social media for improving customer retention: . . . Dustin Tysick.

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

Outgrow

NOVEMBER 1, 2022

Why traditional B2B marketing attribution is broken and what you can do about it. Boosting customer acquisition for SaaS through a freemium model. About our guest: Brendan Hufford is the Founder of Growth Sprints and Growth Marketer at ActiveCampaign. So I worked at an email marketing company, which is B2B, right?

Top of Funnel 52

Top of Funnel Marketing AI Marketing Funnels Advertising Agencies 52

chiefmartech

AUGUST 5, 2019

Migration Machine: How to Integrate Martech in a Fast-Moving M&A Environment , by Patrick Slavin, director of web strategy and marketing technology at PTC, will untangle the work of reconciling and integrating disparate martech systems when corporate acquisitions happen. 8 SESSIONS ON DATA & ANALYTICS.

Enterprise Management 61

Enterprise Management Planning Marketing Attribution Work Management 61

SnapApp

APRIL 25, 2018

S hedugram | VP of Marketing. . Dunja has been working in B2B marketing since 2014, and she’s worked at activeCollab and Toggl on user acquisition / marketing. Today, she runs the marketing team at Schedugram. What's your biggest challenge as a B2B tech marketer? Growth marketing is the future.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

S hedugram | VP of Marketing. Dunja has been working in B2B marketing since 2014, and she’s worked at activeCollab and Toggl on user acquisition / marketing. Today, she runs the marketing team at Schedugram. What’s your biggest challenge as a B2B tech marketer? Growth marketing is the future.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

TrustRadius Marketing

NOVEMBER 2, 2022

The vendor states Adobe Marketo Engage redefines Marketing Automation by helping these companies bring together the customer data, content, automation, and analytics needed for marketing and sales to coordinate engagement with customers that’s personalized and measurable at every touchpoint – and do it with efficiency and scale.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

Unbounce

MAY 1, 2019

Marketing your software has always been a challenge, but this overcrowding makes it all the more difficult. Pay-per-click is a clear and immediate route to market and a powerful weapon for growth marketers in the SaaS arena. But we recognize that touchpoints must be created and optimized along the way.

Marketing Budget 111

Marketing Budget Lead Nurturing PPC Lead Ranking 111

chiefmartech

FEBRUARY 14, 2019

Shiva Mirhosseini, VP Marketing Technology and Digital Experience at Aetna, will close this track with a session on Reimagining Customer Communications — unifying print and digital touchpoint. When M&A happens, you’ll learn about: Reshaping the organization in a changing environment.

Enterprise Management 41

Enterprise Management Work Management Marketing Management Marketing AI 41

chiefmartech

MARCH 14, 2017

The next pair of TED-style talks will start with How Pandora Leveraged Marketing Analytics to Make Real-Time Decisions that Drive Results with Lisa Sullivan-Cross , VP brand and growth marketing at Pandora , and Mike Driscoll , CEO of Metamarkets. Customer experience is marketing.

Enterprise Management 48

Enterprise Management Planning Work Management Marketing Management 48

Sword and the Script | B2B

DECEMBER 26, 2023

Smart SaaS has renewed focus on customer marketing “As we are currently in an extended macroeconomic downtown, companies will need to continue to focus more on the customer to ensure long-term retention to help bear the weight of new sales slowing down.

Marketing AI 124

Marketing AI Paid Content Work Management Marketing Management 124

TrustRadius Marketing

NOVEMBER 2, 2022

The vendor states Adobe Marketo Engage redefines Marketing Automation by helping these companies bring together the customer data, content, automation, and analytics needed for marketing and sales to coordinate engagement with customers that’s personalized and measurable at every touchpoint – and do it with efficiency and scale.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

Martech

FEBRUARY 25, 2022

Automated journey programs enables marketers to execute at scale automated, multi-step campaigns across the entire customer journey (email, SMS, mobile push, social, web). Lead capture, nurturing and scoring models deliver high-quality leads while decreasing customer acquisition costs. Account-based marketing. Target customers.

Marketing Automation Services 117

Marketing Automation Services Enterprise Management Work Management Marketing Management 117