ClickZ

FEBRUARY 27, 2020

Some of the most intelligent growth marketers in the industry are looking beyond the obvious ways AI can improve results to focus on the cutting edge “out of the box” ways AI can turbocharge their paid user acquisition performance. These areas—which collectively we will call Customer Acquisition 3.0—have

Acquisitions 99

Acquisitions Marketing AI Ideal Customer Profiles Cross-Selling 99

MKT1

OCTOBER 24, 2023

There’s no better time for me to share my thoughts on building a high-impact growth strategy–and what exercises you should go through that will actually lead you to the right growth marketing plan for your business. Part 1: What drives your growth marketing strategy? Revenue goes up.

Growth Marketing 59

Growth Marketing Paid Search Agency Marketing Analytics Tools Sales Management 59

Drew Neisser

JULY 1, 2022

The confusing thing about the term “Growth Marketing” is that every business wants to grow. But desire alone does not the growth marketer make. Yes, you need to acquire customers, but you also need to make acquisition easier. Hint: 500% quarterly growth, reducing negative brand sentiment by 90%, etc.).

Growth Marketing 52

Growth Marketing CMO Acquisitions Marketing 52

MKT1

FEBRUARY 8, 2023

Back in August, I tweeted one of my deepest, darkest marketing secrets, I hadn’t yet developed definitive definitions of growth marketing and demand generation. I included growth marketing, but knew I could provide more clarity on this part of the marketing org. 8 months later, and I’m ready.

Growth Marketing 69

Growth Marketing Organization Marketing Analytics Tools B2B Marketing 69

Liveintent

JANUARY 11, 2021

First, Salesforce acquired Slack, a business communication platform – its biggest acquisition to date. Curious about what these changes mean for email and growth marketers? Email is here to stay for marketers. Acquisitions may come and go, but email is forever. And Facebook acquired Kustomer, a CRM platform.

Acquisitions 71

Acquisitions Facebook Lock-In Emarketing 71

DivvyHQ

JUNE 8, 2022

We talk a lot here about content development for marketing purposes (brand awareness, lead/demand generation, etc.). There's a term for this broader focus: growth marketing. But for companies to really grow, your strategy needs to consider the whole of the customer funnel.

Growth Marketing 86

Growth Marketing Marketing Strategy Marketing & Strategy Top of Funnel 86

Ledger Bennett

DECEMBER 18, 2019

What is growth marketing? Growth marketing is the discipline of applying growth hacking principles to marketing. Growth hacking focuses on the full product or service lifecycle and sales funnel. How the role differs from traditional marketing. Growth marketers work cross-funnel.

Growth Marketing 52

Growth Marketing Top of Funnel Eloqua Digital Marketing Funnels 52

markempa

SEPTEMBER 12, 2016

Jigsaw was a great acquisition. It was a $175-million-dollar acquisition at that time. The post Fast Growth Marketing: From 0 to 500,000 Users appeared first on B2B Lead Blog. I kind of equate a startup with a bag of problems. There’s just a bunch of issues to solve. You know, I was still a pretty young guy.

Jigsaw 120

Jigsaw Growth Marketing Enterprise Management Work Management 120

Marketing Insider Group

JULY 28, 2020

According to marketing talent experts , the most sought-after positions relate to growth marketing, data science, customer experience, and machine learning. These jobs exemplify the hybrid marketing and tech roles. These roles also have a lot to do with content marketing.

CMO 323

CMO Marketing Automation Services Paid Search Agency Peer-to-peer 323

Webbiquity

APRIL 18, 2024

This makes your customer acquisition more efficient and helps boost overall marketing performance. Automate Customer Onboarding and Education Onboarding and customer education are a huge part of the client acquisition process that impacts your retention rates, customer experience, and CLTV.

Marketing Automation Services 149

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 149

Referral Rock

NOVEMBER 18, 2019

That’s because these metrics effectively measure your company’s growth while at the same time, being practical and straightforward to implement. The groupings are as follows: Acquisition. Acquisition. Any way that allows someone to potentially find your business can be considered an acquisition channel.

Growth Marketing 56

Growth Marketing Churn Rate Lead Scoring Lead Ranking 56

Lenny's Newsletter

AUGUST 22, 2023

Growth is connecting more people to the existing value. ” — Casey Winters (ex Eventbrite, Pinterest) Growth teams and pods are typically formed around (1) acquisition, (2) activation, (3) monetization, and/or (4) engagement goals. And 90% of the time, acquisition is the first goal new growth teams take on.

Lead Ranking 84

Lead Ranking Acquisitions Distribution Validation 84

Outgrow

MARCH 24, 2023

We recently interviewed Samuel Thimothy for our monthly podcast – ‘ Marketer of the Month ’! Focusing on acquisition for fast growth 2. Shifting to retention in an established market 3. Welcome to another episode of Outgrows Marketer of the Month. Acquisition plus retention equals growth.

Marketing AI 52

Marketing AI Acquisitions Work Management Marketing Automation Services 52

ANNUITAS

DECEMBER 11, 2023

Go-to-market strategy and execution is rapidly evolving – driven by a combination of customer drivers, technology innovation and changing organizational strategy. Our ability to succeed through haphazard marketing and sales acquisition efforts is rapidly coming to an end. This may never change.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Webbiquity

NOVEMBER 29, 2022

Strong consumer relationships help you generate new leads, reduce customer acquisition costs, and ultimately earn more profit. Reduces CAC: Strong customer relationships reduce customer acquisition cost by increasing your repeat customer purchase rate, purchase frequency, and average order value.

Loyalty 312

Loyalty Lead Ranking Lead Scoring Budget Programs 312

Martech

JANUARY 30, 2024

Szu and her team were reviewing how the company connects with its customers and were concerned about over-relying on Google for acquisition. Dig deeper: Web analytics is badly broken “Most sane rational marketers would say, ‘Well, we should delay [getting rid of cookies] as long as possible,’” she said. “We What could go wrong?

Paid Search Agency 122

Paid Search Agency Marketing Attribution Top of Funnel Companies 122

Vision Edge Marketing

SEPTEMBER 12, 2023

A successful strategic plan is market and customer-oriented with a focus on expanding market share, improving customer experience, accelerating customer acquisition, retaining more high value customers, and growing customer lifetime value. Break down objectives into smaller, achievable milestones, to ensure steady progress.

Planning 223

Planning SWOT Allocation Contingency Planning 223

Liveintent

AUGUST 3, 2022

Before 2020, direct-to-consumer (D2C) brands were booming, disrupting traditional retail markets with targeted, direct-to-consumer digital tactics. Unfortunately, some of the very same tactics that enabled D2C success are hindering scale and growth, namely performance marketing. Keep reading — trust us. Time for an analogy!

Top of Funnel 118

Top of Funnel Brand Identity Branding Advertising Agencies 118

Act-On

SEPTEMBER 19, 2023

Growth marketing has been around for awhile now. Wondering “What is growth marketing?” So congratulations, growth marketer. So let’s take a look at the definition of growth marketing, and where the term came from. What specifically do growth marketing professionals do?

Growth Marketing 130

Growth Marketing Planning Paid Search Agency Marketing & Strategy 130

Liveintent

MAY 25, 2021

” As someone who helps brands build their e-commerce expertise and DTC growth marketing strategies, Sharma wrote the guide on building great landing pages. Close the deal with an enticing acquisition offer. Finally, an acquisition offer like the one Cadence provides might just make sense financially.

Landing Pages 96

Landing Pages Top of Funnel Acquisitions Sample 96

Avitage

AUGUST 8, 2017

.” I have written, useful high-value content is a strategic business imperative in this digital era because it is a primary driver of: New customer acquisition and profitable revenue growth Marketing and sales productivity and lower selling costs Data acquisition about customers and buyers (DBL) Consistent, exceptional customer experience.

Content 120

Content Gartner Acquisitions Custom Publishing 120

ANNUITAS

DECEMBER 2, 2022

In our new content series, Behind the Buzzwords , ANNUITAS will break down the complex jargon you see trending in go-to-market thought-leadership and help you cut through the noise to contextualize it for your organization. . The term growth marketing is technically a buzzword, but it’s one that we agree with.

Growth Marketing 130

Growth Marketing B2B Thought Leadership Thought Leadership Marketing & Strategy 130

Scoop.it

FEBRUARY 22, 2024

This post will explore seven content marketing tips and examples for HR audiences and leaders. Whether you want to improve talent acquisition, boost retention, position your company as an employer of choice, or establish thought leadership – these practical strategies will help you make your mark in the digital world.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

ClickZ

MAY 28, 2020

As more growth teams open up to fully embrace AI, they need to figure out how to find the optimal balance between humans and machines, so they can co-exist together to create a dream team for driving growth. Automation is the key to growth during the pandemic. The future of Customer Acquisition 3.0

Marketing AI 82

Marketing AI Peer-to-peer Allocation Acquisitions 82

accelerate agency

NOVEMBER 23, 2022

These fantastic results were driven by the creation of hundreds of pages of optimized SEO content, and the acquisition of over 3,000 high authority links using a customized outreach campaign. The US Agency Awards are open to all agencies in America of any type, not just SEO agencies, from marketing to public relations, to media buying.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Campaigns 52

accelerate agency

NOVEMBER 23, 2022

These fantastic results were driven by the creation of hundreds of pages of optimized SEO content, and the acquisition of over 3,000 high authority links using a customized outreach campaign. The US Agency Awards are open to all agencies in America of any type, not just SEO agencies, from marketing to public relations, to media buying.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Campaigns 52

accelerate agency

NOVEMBER 23, 2022

These fantastic results were driven by the creation of hundreds of pages of optimized SEO content, and the acquisition of over 3,000 high authority links using a customized outreach campaign. The US Agency Awards are open to all agencies in America of any type, not just SEO agencies, from marketing to public relations, to media buying.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Campaigns 52

Vision Edge Marketing

APRIL 12, 2022

The benefit, however, is faster time to acquisition. . With fewer people on your team involved in the acquisition process, the cost to acquire customers is less. Steps that provide visibility into the buying journey. Second, because the buying process entails “just a few” clicks, customers onboard themselves.

Enterprise Management 182

Enterprise Management Work Management Marketing Management Product 182

Hinge Marketing

MARCH 8, 2021

The rapidly changing marketplace has forever changed marketing and the High Growth firms are reaping rewards from their digital marketing investment. Figure 5: Most Impactful High Growth Marketing Techniques for Government Contractors. Insight 3: High Growth GovCon Firms Generate More Leads from Digital Sources.

Peer-to-peer 98

Peer-to-peer Marketing Automation Services Work Management Marketing Management 98

New North

MAY 8, 2023

And there’s good news for businesses on a budget: Content is also relatively inexpensive to produce with a high ROI, making it a no-brainer for any growth marketing strategy. One company that does a great job using email marketing as a growth marketing strategy is Salesforce (the company earned two separate spots in this list ).

Lead Generation 52

Lead Generation Ideal Customer Profiles Sales Qualified Leads Lead Ranking 52

Zoominfo

JULY 25, 2023

Marketing Input Similar to sales, there are two main types of marketing professionals who focus on different paths toward generating B2B leads: Demand generation marketers identify a target audience, assess its familiarity with their company’s offerings, find ways to create interest, and nurture leads to move them toward conversion.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Marketing Insider Group

SEPTEMBER 1, 2020

In Agile marketing, we measure marketing output by looking at metrics such as: Cycle Time , Efficiency , and Throughput. Business Outcomes : the impact of marketing on the business. Measuring and reporting on marketing output is relatively easier for marketers. Overall Marketing. Brand Marketing.

Planning 246

Planning Work Management Marketing Management ROAS 246

Heinz Marketing

DECEMBER 26, 2023

These sources offer comprehensive insights into market dynamics, competitive landscapes, and emerging opportunities. By using these resources, businesses can gain a clearer understanding of market gaps, potential threats posed by competitors, and unexplored avenues ripe for growth.

Business 104

Business Analysis Work Management Forecasting 104

Liveintent

MARCH 31, 2020

Diversifying for D2C and growth marketing brands. Someone once said the basic law of marketing is that everything stops working. “Especially early on, as you race to find new opportunities for growth and acquisition, you can often leave knowledge behind,” he said. Pittson’s other pearl of wisdom?

Advertising Channels 90

Advertising Channels Facebook ROAS Advertising Agencies 90

ClickZ

MARCH 16, 2023

Invest in brands and community After a decade-long run where marketing dollars shifted into performance media, acquisition marketing is stalling. Brands that shift spending to the extremes of broader awareness and core retention will likely fare better than those that continue to scrap in the growth marketing middle ground.

Paid Content 131

Paid Content Brand Identity Branding Paid Search Agency 131

B2B Digital Marketer

OCTOBER 7, 2021

Erik Newton is the VP of Marketing at Milestone Inc. He is a growth marketing executive who takes a full-lifecycle view of customer acquisition, experience, and retention. Prior to Milestone, he was the VP of Growth Marketing at BrightEdge.

Paid Search Agency 52

Paid Search Agency Case Study Case Studies Custom Publishing 52

Martech Advisor

JANUARY 21, 2020

They were unseated by “mathmen” as decision making in marketing moved from subjective to objective, data-driven truths. It was a decade that birthed new, cross-functional roles such as Chief Experience Officer, Growth Marketer and Data Scientist. Delivering for customers IS an acquisition tactic.

Top of Funnel 105

Top of Funnel Digital Marketing Funnels Marketing Automation Services Funnel Advertising 105