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Marketing + Technology + Management – Hype = MarTech


Brian, Jon, and Mike will also talk about how they govern and apply marketing technology in their current companies — metaphorically, what do these celebrity chefs cook in their own kitchen? Steve Lok , the head of marketing and technology for global digital acquisition at The Economist will explain how, as part of its personalization efforts, The Economist chose a customer data platform (CDP) and adopted a hub-and-spoke model to integrate its marketing technology stack.