Zoominfo

APRIL 17, 2020

Does HR act as a gatekeeper? The fastest way to find new business is among your existing clients because new customer acquisition is costly and time-consuming. Understand organizational dynamics and figure out who will need to be involved with every hiring decision. Is it just the direct hiring manager?

Ideal Customer Profiles 100

Ideal Customer Profiles Paid Search Agency Advertising Agencies Ad Agencies 100

B2B Memes

FEBRUARY 14, 2012

The traditional model is built around a system of gatekeepers—agents, acquisitions editors, and other publishing professionals whose role is to make judgments about what will and won’t be published.

Acquisitions 100

Acquisitions High Quality Lead Distribution Cost 100

Webbiquity

APRIL 6, 2021

We’ve yet to spend any money on paid ads…a common question I get is, “What’s your CAC (customer acquisition cost)?” The Founder Interview Series #29: Lynn Richardson and Brian Richardson, GateKeeper Systems. The number one hunter there, Chris Messina , hunted our product and that also helped quite a bit.

Marketing AI 246

Marketing AI Startups Paid Search Agency B2B Thought Leadership 246

Outreach

NOVEMBER 11, 2019

A few, like gatekeepers, don’t necessarily make purchase decisions but are instrumental in facilitating--or slowing down--the buying process. Typically, also owns the ROI side of any asset acquisition or procurement. #4 7 Gatekeeper. Each of these stakeholders can be classified into one of several buyer personas. 3 Buyer/Payer.

Process 40

Process Marketing Management Buyer Personas Gartner 40

ClickZ

JUNE 18, 2020

There has been an uptick the past couple years in CDP popularity and several vendors have made acquisitions of CDPs to further boost the capabilities of their digital experience suite. The current CDP landscape includes a number of enterprise platforms each with equipped with different strengths and weaknesses.

Marketing AI 83

Marketing AI Planning Ideal Customer Profiles Budget Programs 83

Engagio

JUNE 10, 2019

Fill them in by talking via phone with decision-makers, influencers and gatekeepers at your target organizations. At the same time, learn as much as possible about their issues and any upcoming or recent changes, such as acquisitions or high-level personnel moves, which may trigger buying decisions.

Account Based Marketing 75

Account Based Marketing ABM Ideal Customer Profiles Marketing Automation Services 75

Digital Marketing World Forum

JANUARY 10, 2020

There are several key differences between “private traffic” and “public traffic”: Public traffic needs to be paid for and is usually generated once per paid campaign, thus creating a higher acquisition cost per customer. In this case, the customers reached aren’t a controlled group. Traditional KOLs to KOCs.

Paid Content 52

Paid Content Traffic Advertising Agencies Paid Search Agency 52

Zoominfo

MAY 21, 2020

If you don’t have their direct-dial phone number, you could plan to spend a lot of time negotiating with admins and other gatekeepers , or pressing buttons to navigate the phone tree. Anyways – out of curiosity, do you prefer to speak with IT Hiring Managers, Talent Acquisition folks, or someone else when going after new accounts?

Outreach 113

Outreach Examples Ideal Customer Profiles Top of Funnel 113

eDataSource

JULY 20, 2018

Managing the gatekeepers: Internet service providers (ISPs) control access to consumer inboxes. What gets you to the inbox are the same best practices that got you to the good reputation, along with responsible audience acquisition and contact management practices. And it shows in the numbers.

Deliverability 44

Deliverability Marketing Management CAN-SPAM Vendors 44

ViewPoint

JANUARY 26, 2012

Ruth Stevens is Founder of eMarketing Strategy , a consulting practice that assists companies in building their customer acquisition and retention strategies. Its high perceived value and standout physical features tend to get past gatekeepers, and straight to the executive desktop. Every business needs new customers.

B to B 120

B to B netFactor Media SEM 120

eDataSource

OCTOBER 2, 2019

By providing domain alignment among authentication protocols (DKIM & SPF), DMARC essentially acts as a gatekeeper, helping prevent phishing and malware attacks from reaching the inbox. DMARC works by helping mailbox providers determine if an email appearing to come from your brand aligns with what they know about you as a sender.

Conference 51

Conference Deliverability Phishing Lead Ranking 51

EveryoneSocial

APRIL 5, 2022

In fact, they’re really the gatekeepers of support in any organization. Microsoft’s $68 billion acquisition of Activision is a HUGE bet on gaming’s future, and it’s going to be critical that the deal not get scuttled by the FTC and DOJ. And let’s be real: Executives want to be recognized as successful and important. Sundar Pachai.

Lead Scoring 56

Lead Scoring Lead Ranking Paid Search Agency Mobile Marketing 56

Adobe Experience Cloud Blog

JANUARY 20, 2017

To kick off an ABM strategy to support new customer acquisition, you should identify companies that use the specific marketing automation software and also meet other benchmarks that define your ideal customer profile (revenue, number of employees in a particular department, etc.).

Account Based Marketing 48

Account Based Marketing Budget Programs Marketing Automation Services Ideal Customer Profiles 48

DiscoverOrg

FEBRUARY 6, 2019

Check out our on-demand webinar: How to Leverage Gatekeepers to Reach Decision-makers. As more and more companies emphasize customer retention over new customer acquisition , this is another reason it’s very important to keep your eye on that org chart. Tip 4: Don’t send 1:1 emails; include all the stakeholders.

Video Marketing 29

Video Marketing Cross-Selling Sales Cycle B2B Sales 29

Moz

AUGUST 7, 2019

We grew from 19k monthly organic sessions to over 100k monthly organic sessions in approximately 14 months, leading to an acquisition by Outreach.io. This was also a key component to positioning Sales Hacker for acquisition. I knew this wasn’t because of a link building acquisition problem, but due to a content quality problem.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Marketing Insider Group

NOVEMBER 27, 2023

A/B Testing Email Subject Lines The subject line is the gatekeeper of your email marketing campaign. Track how many new customers you acquire through the program and the overall cost-effectiveness compared to other acquisition channels. Launch the program and promote it to your customer base.

Planning 235

Planning Lead Scoring Lead Ranking Paid Search Agency 235

Buzz Marketing for Technology

JULY 20, 2008

16, 2007) — Website policy makers who use robots.txt files as gatekeepers to specify what is open and what is off limits to Web crawlers have a preference for Google over other search engines, say researchers. > Language Acquisition. Use one of the following formats: APA. Related Stories. Womens Health. more topics. Alzheimers.

Peer-to-peer 100

Peer-to-peer Personalization RSS Work Management 100

Zoominfo

JUNE 24, 2021

Having access to personal email addresses and mobile phone numbers allows you to skip the gatekeepers and reach candidates directly. Gain Best-in-Class Contact Information With over 100 million company profiles, 63 million direct dial phone numbers , 100 million direct emails, and 4.3

Zoominfo 130

Zoominfo Multi-Touch Attribution Enterprise Management Class 130

Hubspot

MAY 22, 2014

So once you’ve perfected your visit-to-lead acquisition, it’s time to get to work on your lead-to-customers game. Instead of salespeople acting as the gatekeepers to content and information about products and services, we make that content readily available on our websites for prospects to download and access on their own.

Leads 28

Leads Lead Marketing Qualified Leads Amazon 28

Tomorrow People

SEPTEMBER 27, 2022

Therefore, you should make sure that there’s a real market need for your product; otherwise, you’ll find it hard to lower your customer acquisition cost (CAC). Gatekeeper: Stops your product from being approved. Customer acquisition and conversion rate. How to create a go-to-market strategy for startups in 8 steps.

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Tomorrow People

SEPTEMBER 27, 2022

Therefore, you should make sure that there’s a real market need for your product; otherwise, you’ll find it hard to lower your customer acquisition cost (CAC). No matter which pricing model you choose , always make sure that your customer lifetime value (CLV) stays higher than your customer acquisition cost (CAC).

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Only B2B

NOVEMBER 23, 2022

The active research process a potential customer undertakes each time a recognized need necessitates the acquisition of a solution is known as the buyer’s journey. Gatekeepers. Let’s examine the buyer’s journey notion in more detail and how your brand can use it to close more purchases.

B2B Sales 118

B2B Sales Enterprise Management Top of Funnel Ideal Customer Profiles 118

Customer Experience Matrix

NOVEMBER 22, 2013

Conference presentations confirmed that Pardot, the B2B marketing automation system that Salesforce acquired as part of its ExactTarget acquisition, has been separated from the rest of ExactTarget and made part of the Sales cloud. The bad news was for B2B marketing automation.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

PureB2B

SEPTEMBER 11, 2016

Customer Acquisition Cost (CAC). Gatekeeper. The best examples of gatekeepers are personal assistants and receptionists. Calculated by dividing total spend by the number of leads acquired. For instance, if you spent $100 on a marketing campaign that resulted in a total of 10 new leads, your CPL for that campaign would be $10.

Top of Funnel 62

Top of Funnel Cost per Lead CPL Marketing Management 62

Golden Spiral

MAY 16, 2019

Your SaaS company just scored some amazing earned media hits for your new product launch or acquisition. The new product launch or acquisition mentioned earlier fit the newsworthy criteria. The product was groundbreaking and the acquisition had high relevance to the industry. Congratulations! Or at least you think you don’t.

Paid Search Agency 78

Paid Search Agency Companies Public Relations PR 78

Leadspace

FEBRUARY 20, 2019

Outbound data acquisition has always been a challenge: buying lead or account lists the old-fashioned way means opening the floodgates to bad, incomplete and duplicate information into your databases. The only way to get that lead qualification and routing process right is by aligning on the data. Account-Based Marketing.

Lead Ranking 67

Lead Ranking Enterprise Management Sales Qualified Leads Account Based Marketing 67

Engagio

JUNE 4, 2023

This group typically includes various roles such as decision-makers, influencers, end-users, and gatekeepers, each contributing to the final purchasing decision in their own unique way. There are four main opportunity types: New customer acquisition: Selling a new offering to a buying group at a new company.

Lead Ranking 71

Lead Ranking Marketing Qualified Leads Sales Management Buy 71

Sage Marketing

JANUARY 3, 2024

Cado Security empowers security teams with a robust platform that helps them get to the bottom of what happened and perform cross-cloud investigations, container investigations, triage and full disk acquisition, evidence preservation, incident containment and analysis of incident response preparedness.

Startups 52

Startups Lead Ranking Custom Publishing Paid Search Agency 52

Sage Marketing

JANUARY 3, 2024

Cado Security empowers security teams with a robust platform that helps them get to the bottom of what happened and perform cross-cloud investigations, container investigations, triage and full disk acquisition, evidence preservation, incident containment and analysis of incident response preparedness.

Startups 52

Startups Lead Ranking Custom Publishing Paid Search Agency 52

Sword and the Script | B2B

DECEMBER 26, 2023

While traditionally companies have put more focus on customer acquisition, there is a dire need to no longer neglect retention. Still – 2024 will be the year for vigilance by brand gatekeepers.” ~ Dorothy Crenshaw , Founder, Crenshaw Communications , a Mod Op agency 24. More AI-generated noise “It will be an incredibly noisy year.

Marketing AI 124

Marketing AI Paid Content Work Management Marketing Management 124

Zoominfo

JUNE 24, 2021

Having access to personal email addresses and mobile phone numbers allows you to skip the gatekeepers and reach candidates directly. According to a Bullhorn survey , 40% of recruiters say sourcing is the most challenging part of the talent acquisition life cycle, yet only 39% currently automate any part of their sourcing efforts.

Zoominfo 52

Zoominfo Multi-Touch Attribution Enterprise Management Outreach 52

PureB2B

SEPTEMBER 11, 2016

Customer Acquisition Cost (CAC). Gatekeeper. The best example of gatekeepers are personal assistants and receptionists. This is also commonly used in email marketing to increase engagement. Cost-per-Lead (CPL). Refers to the average cost of acquiring one lead for your business. Key performance indicators (KPIs).

Top of Funnel 48

Top of Funnel Cost per Lead Marketing Management AIDA 48

Hubspot

AUGUST 21, 2023

Reduce customer acquisition costs. As a business owner , you’ll also need to optimize your customer acquisition cost. Customer acquisition is how much it costs to gain a new customer or deal per $1. Customer acquisition is how much it costs to gain a new customer or deal per $1.

Sales Management 69

Sales Management Top of Funnel Paid Content Template 69

Hubspot

NOVEMBER 21, 2018

Gatekeeper: Blocker in getting a product implemented or approved. As a business owner , you’ll also need to optimize your customer acquisition cost. Customer acquisition is how much it costs to gain a new customer or deal per $1. According to InsightSquared , the typical customer acquisition cost for companies to earn $1.00

Sales Management 93

Sales Management Paid Content Top of Funnel Lead Ranking 93

Webbiquity

JULY 26, 2010

Follow the Lead ( Gatekeeper Cold Calling Sales Social ). Earnest on B2B ( Cross-Sell Acquisition Target Campaign Differentiation Statistics Experience ). Looking for the Method Behind Your Competitors’ Madness , April 5, 2010. Why Digital Media Outreach Shouldn’t Be Ignored , April 28, 2010. Matthew Schwartz ( @mpsjourno ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Webbiquity

JANUARY 4, 2022

The Founder Interview Series #29: Lynn Richardson and Brian Richardson, GateKeeper Systems. Today, more than 110 airports rely on software from the company he started, GateKeeper Systems. Two decades ago, technology didn’t even exist to help airports digitally manage ground transportation and airfield inspection.

Enterprise Management 334

Enterprise Management Work Management Marketing Management Marketing Automation Services 334

Hubspot

NOVEMBER 12, 2014

Regardless of your monthly revenue, if your average customer does not stick around long enough for you to at least break even on your customer acquisition costs, you’re in trouble. Customer Acquisition Cost (CAC). They are often "guarded" by a gatekeeper. Gatekeeper. Closed Opportunities. Decision-Maker.

Top of Funnel 28

Top of Funnel Paid Content Work Management Marketing Management 28