The B2B case for retention marketing: 7 key tactics
Martech
MARCH 1, 2024
B2B retention marketing finally has its day For as long as I’ve been in B2B marketing (don’t ask), lead generation and new-account acquisition have been the top priority for marketers. Penetration marketing Viewing customer acquisition as an expense or an investment, it follows that profitability emerges only with customer retention.
Let's personalize your content