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The B2B case for retention marketing: 7 key tactics

Martech

B2B retention marketing finally has its day For as long as I’ve been in B2B marketing (don’t ask), lead generation and new-account acquisition have been the top priority for marketers. Penetration marketing Viewing customer acquisition as an expense or an investment, it follows that profitability emerges only with customer retention.

Tactics 133
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Sendoso launches a freemium eGifting service

Martech

It will allow businesses to send unlimited eGift cards from well-known vendors, paying only for the value of the cards themselves. They have complete, turnkey fulfilment services, so that anywhere you are in the world you can be sending these experiences to your customers and prospects.” ” Why we care.

Service 127
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Marketing beyond boundaries at Opticon

Martech

The gap is between the experiences customers increasingly expect and demand from brands and the struggle most brands face in coming even close to fulfilling those needs. In his mainstage keynote, CEO Alex Atzberger categorized the main elements in the struggle as uncertainty, complexity and inertia. Orchestrating the entire content lifecycle.

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Microsoft Buys Marketing Automation Vendor MarketingPilot: Start of Something Big?

Customer Experience Matrix

Microsoft today announced the acquisition of marketing management system vendor MarketingPilot , which will become part of its Dynamics CRM group. The acquisition is significant on several levels. Fulfilling this somewhat limited vision will take a lot of resources. Financial terms were not disclosed.

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DevOps in retail, Industry 4.0 and Digital Customer Connections – November Coverage Highlights

Champion Communications

One-way retailers can solve part of this challenge is by integrating AI and robotics into fulfillment centers. He spoke about the optimistic outlook that HeleCloud and SoftwareONE share for both businesses and the benefits that customers will receive because of the acquisition. . . HeleCloud – . Hoptroff – .

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What is Value Selling and How to Generate Leads in Companies that Buy Value

ViewPoint

Examples are big companies that have commodity acquisition departments (or purchasing departments); or smaller entrepreneur-run companies that feel that they can do every thing better and cheaper inside. In another video, Mike Weinberg stresses the necessity for sales to be a value creator and consultant, not just another supplier/vendor.

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Hire a HR Writer: 8 Experts for Any Content Marketing Budget

nDash

She is an award-winning author, avid traveller, and enthusiastic freelancer, who, in the spirit of having fulfilling hobbies, has contributed to Cox Media, Family Handyman and Coldwell Banker, where she shares her love of DIY, real estate and home trends with style and panache.”. Area of expertise: Talent acquisition. Career advice.