Remove acquisition frequency recency
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The Value of Investing in Customer Value Management

Vision Edge Marketing

Customer value management relies heavily on data and analytics to build long-term relationships and expand share of wallet without increasing the cost of acquisition and cost to serve. You will need data related to value attributes, tenure, share of wallet, recency and frequency of purchase, cost to acquire, and cost to serve.

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27 B2B Marketing Measurement Reports in Google Analytics

KoMarketing Associates

Behavior >> Frequency & Recency >> Count of Sessions. Acquisition. Acquisition reports in Google Analytics provide B2B marketers with more information about the marketing channels and campaigns driving traffic to your site. Behavior >> New vs. Returning. Mobile >> Overview.

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Holistic Email Metrics Matrix: Are You Seeing the Whole Picture?

Litmus

Subscriber RFM (recency, frequency, monetary). Customer RFM (recency, frequency, monetary) of subscribers vs. non-subscribers. Tracking metrics by acquisition source. For a more subscriber-centric view of revenue, look at revenue per subscriber and subscriber lifetime value. Email revenue per email.

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How to Leverage Baidu Analytics to Grow Your Digital Presence in China

KoMarketing Associates

Here are a few I’ve found most useful for B2B marketing: Acquisition Report. From the Acquisition Report, you can see metrics including page views, visits, unique visitors, average visit duration, and conversions. Basic Baidu Analytics Reports. There are many different types of reports available through Baidu Analytics.

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Guide to programmatic campaign optimization

Choozle

If under pacing, your base bid and your frequency settings will be two main factors to help get pacing under control. In conjunction with increasing your base bid, you will also want to increase your frequency to help serve more impressions. If cost-per-acquisition (CPA). Under Pacing . Under 10 percent?

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9 steps to make a reactivation program that really works

Martech

But it’s essential to get it right so you can spend less of your budget on acquisition and get a better return on what you’ve already spent. Use recency-frequency-monetary (RFM) value Get ready to dive into your data. A reactivation program can be the trickiest of all your customer programs to organize and conduct.

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It’s Time to Focus on Retargeting and Re-Engagement

Martech Advisor

Before running our app retargeting and re-engagement campaigns – which were fully programmatic – YouAppi’s Dynamic Audience Segmentation Engine segmented all users into granular cohorts based on app visit recency and frequency and purchase funnel position.