acquisition frequency multi-touch recency 
NetLine
JANUARY 23, 2020
This was the old adage of inbound marketing for customer acquisition. They are used within Customer Acquisition campaigns, Upsell-Cross Sell Campaigns, and Pipeline Acceleration Campaigns. How has content marketing evolved over the past few years? It used to be solely focused on bringing new companies into the top of the funnel.
Adobe Experience Cloud Blog
NOVEMBER 15, 2012
You can test emails (subject lines, copy, graphics, calls to action, frequency, timing, etc.) Multi-touch Campaigns / Lead Nurturing This is the ability to automate “drip marketing” campaigns that send relevant messages over time, based on prospect behaviors and pre-defined campaign steps. Variance (generally very limited).
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