Zoominfo

FEBRUARY 10, 2021

And this requires your sales and marketing teams to prioritize retention strategies over acquisition strategies. But if lead generation and acquisition are still necessary for your company, consider investing in self-servicing for your customers. Building closer relationships with current customers is the basis of maximizing your CLV.

Lead Scoring 130

Lead Scoring Lead Ranking Budget Programs Cross-Selling 130

Marketing Insider Group

MARCH 2, 2020

But to truly achieve customer loyalty, reach long-term sustainable growth, and lower your customer acquisition costs, you’ll need to connect with their heart. For example, last year one of my most successful articles was a study on the impact of increased blogging frequency on your company website. I didn’t invest in my own research.

Case Studies 341

Case Studies Customer Surveys Trust Marketing Forrester 341

Webbiquity

NOVEMBER 29, 2022

Strong consumer relationships help you generate new leads, reduce customer acquisition costs, and ultimately earn more profit. Reduces CAC: Strong customer relationships reduce customer acquisition cost by increasing your repeat customer purchase rate, purchase frequency, and average order value.

Loyalty 312

Loyalty Lead Ranking Lead Scoring Budget Programs 312

Liveintent

MAY 24, 2021

Savvy marketers know that effective advertising requires reach and frequency. Ensuring that your media plan enables vast reach with frequency controls across all your audiences’ favorite channels is critical not only to your campaign success but also to your business. Go beyond Facebook with LiveIntent and email newsletters.

Media Plans 127

Media Plans Cost per Acquisition Planning Facebook 127

ClickZ

SEPTEMBER 23, 2022

From its earliest stages, these solutions promised to revolutionize the way organizations could formulate and manage campaigns, track relationships, and drive new business acquisitions. Second, many of these users, often incentivized through customer acquisition, do not see what advantage they get by moving off spreadsheets and emails.

Marketing Management 115

Marketing Management Advertising Agencies Planning Paid Search Agency 115

Liveintent

JULY 19, 2021

Ash and today’s customer acquisition and growth marketers actually have a lot in common: they want to catch them all. There’s plenty that marketers can learn from Ash and how to drive an effective acquisition campaign. The importance of diversifying your acquisition channels.

Acquisitions 124

Acquisitions Growth Marketing Ad Frequency Newsletter 124

Vision Edge Marketing

MAY 5, 2020

Customer value management relies heavily on data and analytics to build long-term relationships and expand share of wallet without increasing the cost of acquisition and cost to serve. You will need data related to value attributes, tenure, share of wallet, recency and frequency of purchase, cost to acquire, and cost to serve.

Work Management 163

Work Management Marketing Management Allocation Customer Satisfaction 163

Sprout Social

JULY 25, 2023

User acquisition from social Get important user acquisition details from different social channels on your website to see how each channel is performing so you can allocate your budget more wisely. User acquisition report The User acquisition report helps you understand how new users find your website or app for the first time.

Marketing Analytics Tools 139

Marketing Analytics Tools Social Media Top of Funnel Analytics 139

Martech

JULY 24, 2023

Acquisition Adding subscribers is critical for your email program’s health. But study after study reinforces that when an acquisition form is up at the top, you get more registrations. Location, gender identification, content or frequency preferences? What could you use? Birth month if you send birthday emails?

Budget Programs 91

Budget Programs Optimization Cross-Selling Opt-out 91

Heinz Marketing

JUNE 21, 2022

1. Refine Your Acquisition Targets. It narrowed its acquisition targets to a specific group in the early days. The orbit model looks at the member’s commitment to the community and the frequency of their engagement to determine where they land. Increases in purchase frequency. Remember when Facebook started?

Communities 102

Communities Lead Ranking Ad Frequency Marketing & Strategy 102

Launch Marketing

JUNE 21, 2023

In the “Advanced Options” section, you can adjust the frequency of sending the reports, allowing you to send emails for specific time periods. The selected frequency also determines the data included in the report. Export data such as website sessions, bounce rate, users, acquisition, pages per session, page views and demographics.

Marketing Analytics Tools 117

Marketing Analytics Tools FAQ Digital Asset Management B2B Marketing 117

KoMarketing Associates

MAY 3, 2018

Behavior >> Frequency & Recency >> Count of Sessions. Acquisition. Acquisition reports in Google Analytics provide B2B marketers with more information about the marketing channels and campaigns driving traffic to your site. Behavior >> New vs. Returning. Mobile >> Overview.

Marketing Analytics Tools 244

Marketing Analytics Tools Marketing Report Analytics B2B Marketing 244

Liveintent

DECEMBER 21, 2021

With email as part of your media mix , you can increase your messaging frequency, effectively decreasing time to conversion or acquisition. Americans spend an average of 352 minutes a day in email — that’s a load of time.

Advertising Agencies 127

Advertising Agencies Advertisements Advertising CPA 127

Zoominfo

SEPTEMBER 5, 2023

Create Precision Risk Analysis MarketSpark , a telecom company that helps businesses replace out-of-date copper wire phone systems, used ZoomInfo’s Company Data Cubes to enrich and expand government datasets, allowing customers and prospects to accurately envision their upgrade needs.

Marketing AI 130

Marketing AI Lead Ranking Zoominfo Optimization 130

ClickZ

JUNE 1, 2020

Platforms have matured (at different rates) over the last 15-20 years but for the most part, these companies have enabled all sorts of effective ways to achieve your marketing goals around acquisition, retention and monetization. We see that, for example, Facebook’s AI looks closely at frequency and a proprietary metric they call “relevance”.

Marketing AI 132

Marketing AI Work Management Marketing Automation Services Marketing Management 132

Heinz Marketing

JUNE 30, 2023

Let’s explore some essential metrics for B2B customer-led growth: Customer Acquisition Cost (CAC) CAC measures the cost involved in acquiring new customers. By understanding this metric, businesses can optimize their marketing and sales efforts, allocate resources effectively, and enhance customer acquisition strategies.

Churn Rate 93

Churn Rate Customer Satisfaction Lead Scoring Lead Ranking 93

SendX

JUNE 12, 2020

of unsubscribers = 10 List growth = ((200-10)/1000)*100 = 19% Dependent Upon: It is dependent upon your subscriber acquisition strategy. Dependent Upon: Content, Quality of your email list, Frequency of emails If your content is not adding value to the subscriber, or it’s too hard for them to go through the content, they will unsubscribe.

Analytics 195

Analytics Email Marketing Click Rate Open Rate 195

Litmus

APRIL 5, 2022

Rebranding due to an acquisition or merger. Send frequency . As you start to send regular emails, be mindful of your frequency. Unless you are a known daily sender (think e-commerce) send frequency should be once or twice a week. They may include: Getting started with or switching email service providers (ESP) .

Deliverability 100

Deliverability CAN-SPAM Opt-out Opt-in 100

SocialPilot

MARCH 5, 2024

To access this data, click on “Acquisition” from the left-hand menu in Google Analytics, and then go to Social>Network Referrals. Ad Frequency Ad frequency refers to the average number of times your targeted audience sees a specific ad on their Facebook feed. You might be thinking, the more the frequency, the better.

Facebook 84

Facebook Cost Per Thousand Cost Per Click Ad Frequency 84

Porch Group Media

JANUARY 2, 2023

But right now this is state of the market and it’s a new reach and frequency model. It’s a new way to think about reach and frequency, we reach them with the CTV ads and then we maximize the frequency with additional digital advertising and it’s the additional digital ads that drive them down the funnel.

Ad Frequency 52

Ad Frequency First-Mover Advantage Campaigns Advertising Agencies 52

Sharpspring

JULY 25, 2022

By keeping your current customers, you avoid paying the higher cost of customer acquisition the second time. Average purchase frequency. Customers with high CLV are loyal customers and are your best brand evangelists. It increases overall profitability. It helps you predict churn. Average customer lifespan.

Ad Frequency 98

Ad Frequency Paid Search Agency Pricing Price 98

SendX

MARCH 30, 2020

In terms of cost, hiring freelancers would cost less if your email frequency is not much but yes, look at your business strategy to see if it makes sense to have a full-time employee to handle the content. Your subscriber acquisition strategy is also a part of your email marketing strategy. What’s your subscriber acquisition strategy?

Pricing 196

Pricing Price Email Marketing Planning 196

Stevens & Tate

SEPTEMBER 26, 2023

However, you can simplify the task by determining your business’s best subscriber acquisition method. Ideally, you can use the purchase frequency or other significant customer data to group your subscribers based on your goals. If your website attracts many visitors, you can use it to convert the traffic to subscribers.

ROI 103

ROI Email Marketing Marketing Strategy Marketing & Strategy 103

Martech

DECEMBER 6, 2023

Their new product Conduit, which aggregates Paramount+ and Pluto TV inventory, was built to address issues associated with CTV fragmentation , like the separation of rival brands in ad blocks and accurately tracking ad running frequency.

Advertising Agencies 102

Advertising Agencies Advertisements Advertising Television marketing 102

Martech

FEBRUARY 21, 2024

Product usage data (frequency of use, duration of use, etc.) Dig deeper: Using data analytics for customer acquisition: Best of the MarTechBot Get MarTech! Customer satisfaction data (Net Promoter Score, customer satisfaction surveys, etc.) In your inbox. Business email address Subscribe Processing.

Marketing AI 96

Marketing AI Optimization Allocation Customer Satisfaction 96

Litmus

JULY 8, 2021

Subscriber RFM (recency, frequency, monetary). Customer RFM (recency, frequency, monetary) of subscribers vs. non-subscribers. Tracking metrics by acquisition source. Tracking email performance by acquisition source can reveal which ones are causing outsized problems and are in need of revamping or being shut down.

Webinar Metrics 112

Webinar Metrics Deliverability CAN-SPAM Co-Registration 112

Litmus

AUGUST 29, 2022

Sending emails to spam traps , which can happen in cases of poor data hygiene or acquisition sources. Your content and/or send frequency is not aligned with subscriber expectations. A high hard bounce rate , which can occur when an email cannot be delivered to an address permanently. When should I fix my email reputation?

CAN-SPAM 104

CAN-SPAM Deliverability Domain Lead Scoring 104

Martech

DECEMBER 4, 2023

Audience expansion: Third-party data can help you reach a larger audience beyond your existing customer base, increasing the potential for new customer acquisition. Data refresh rate: Consider the frequency at which the third-party data is updated. Benefits of using third-party data: 1.

Advertisements 105

Advertisements Advertising Ideal Customer Profiles Privacy 105

Marketri

SEPTEMBER 22, 2023

Customer Acquisition Cost (CAC) It’s not enough to attract new customers. That’s why it’s essential to measure your Customer Acquisition Cost (CAC). Using A/B testing is a great way to continually optimize conversions and keep that rate trending up. You also want to attract them cost-efficiently.

Lead Ranking 62

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Churn Rate 62

Webbiquity

FEBRUARY 14, 2019

But the format, frequency, and focus of messages also differ between business and consumer audiences. Doing this allows your marketing team to distinguish between which types of emails each should be sent (upsell vs. acquisition). There are two general types of database marketing: business and consumer. Consumer Database Marketing.

Database Marketing 187

Database Marketing Marketing Automation Services Paid Search Agency Ad Frequency 187

KoMarketing Associates

NOVEMBER 8, 2016

Here are a few I’ve found most useful for B2B marketing: Acquisition Report. From the Acquisition Report, you can see metrics including page views, visits, unique visitors, average visit duration, and conversions. Basic Baidu Analytics Reports. There are many different types of reports available through Baidu Analytics.

Analytics 203

Analytics Marketing Analytics Tools PPC Mobile Advertising 203

Webbiquity

JANUARY 31, 2019

Most successful pages and brands have had a great deal of work put into them over time, along with solid decision-making in terms of content, post frequency, and who or what they tag. Kevin Conner is the founder and CEO of Vast Bridges, a customer acquisition and lead generation company in the home services arena.

Social Media 243

Social Media Media Word of Mouth Analysis 243

Exo B2B

MAY 29, 2023

Upstream, of course, customer acquisition must come into play; questionnaires on customer selection criteria can greatly refine your offer and your means of acquiring more customers. Such questionnaires can be distributed via social media, supported by a boost. A helping hand from a statistician is recommended here.

Marketing AI 52

Marketing AI Research Planning Customer Satisfaction 52

Scoop.it

MAY 20, 2020

According to the report from Emarsys , 81% of SMBs rely on email as their primary customer acquisition channel, and 80% for retention. Step 2: Choose your email newsletter frequency. Deciding on your newsletter frequency will help you: Plan your time to curate content and write your email copy. Your newsletter frequency.

Newsletter 115

Newsletter Ad Frequency Curation Paid Search Agency 115

Heinz Marketing

NOVEMBER 10, 2020

It has to make the top three in either pain level or frequency of the problem. Why is this high pain or high frequency a problem for them? Every dollar you spend upfront can pay 100X or more in cost per acquisition efficiency – potentially 100,000X or more if you’re in the B2B space, where sales cycles are long and expensive.

Product 134

Product Work Management Marketing Management Cost per Acquisition 134

Martech

JANUARY 3, 2023

brand lift survey, ad impression/frequency management) rely heavily on third-party cookies. Drive consumer acquisition through more scalable look-a-like audiences. Delivering engaging experiences is key to deepening direct-to-consumer brand relationships, driving the acquisition of new consumers and, ultimately, business growth.

Lead Ranking 95

Lead Ranking Lead Scoring Work Management Paid Search Agency 95

Choozle

MARCH 10, 2021

If under pacing, your base bid and your frequency settings will be two main factors to help get pacing under control. In conjunction with increasing your base bid, you will also want to increase your frequency to help serve more impressions. If cost-per-acquisition (CPA). Under Pacing . Under 10 percent?

Cost per Acquisition 52

Cost per Acquisition Cost Per Click Optimization Campaigns 52