Martech

MARCH 20, 2024

Whether driven by a merger, acquisition, evolving customer needs or a crisis, a rebrand requires significant time and resources. One client opted for managers to nominate top performers to take part in a focus group. Rebranding is a major strategic undertaking for any organization. However, the ROI can be enormous.

Enterprise Management 102

Enterprise Management Work Management Marketing Management Brand Identity 102

Binary Demand

JULY 21, 2023

Also referred to as “sales triggers,” it encompasses significant occurrences like company relocations, job transitions, hiring activities, funding events, acquisitions, IPOs, and event participation. Methods like interviews, focus groups, questionnaires, and case studies collect valuable data.

Ideal Customer Profiles 98

Ideal Customer Profiles B2B Intent Data Marketing Management 98

Liveintent

DECEMBER 21, 2021

“Facebook CPMs are still going up, but we can chip away at acquisition costs.” Groth says companies should move “at a more agile pace” and use marketing as a real-time focus group to update every aspect of their brand footprint. This strategy allows advertisers to isolate variables.

Privacy Protection 127

Privacy Protection Webinar Metrics Privacy Creativity 127

Salesforce Marketing Cloud

NOVEMBER 17, 2022

You can reduce cost per acquisition (CPA) during an economic downturn. You have an always-on focus group. Learn how Customer 360 helps you increase efficiency, improve results, and lower costs. Let’s take a look at three areas where these data assets offer a boost: 1. Hit the Trail. 400 points. Marketing Automation Strategies.

Cost per Acquisition 98

Cost per Acquisition CPA Marketing & Strategy Mobile Advertising 98

Heinz Marketing

DECEMBER 26, 2023

Focus groups and interviews delve deeper into qualitative aspects, unveiling nuanced opinions and attitudes. Whether it’s sales figures, customer acquisition costs, website traffic, or customer satisfaction rates, tracking these KPIs provides a clear understanding of where the business stands.

Business 104

Business Analysis Work Management Forecasting 104

Choozle

APRIL 9, 2024

We conducted employee surveys and held focus groups to gather input on language preferences and concerns. Christine’s expertise encompasses talent acquisition, performance management, employee relations, training and development, benefits administration, key initiatives, and compliance.

Peer-to-peer 65

Peer-to-peer Education Guidelines Lead Scoring 65

Walker Sands

MARCH 21, 2023

Mergers and acquisitions: Mergers and acquisitions (M&A) are a common reason to perform a rebrand, but they bring a unique set of challenges. Rather than making assumptions, perform primary research by conducting customer focus groups or surveying your customers. Good at more than mail.”

Brand Identity 52

Brand Identity Branding B2B Acquisitions 52

FunnelEnvy

MARCH 18, 2024

Speaking to customers through interviews, focus groups, and surveys allows you to delve deeper into their motivations, challenges, and decision-making processes. Some have a customer acquisition cost (CAC), and others are harder to upsell.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

ClearVoice

APRIL 19, 2021

An effective demand generation strategy creates opportunities for brand awareness, customer acquisition, and ongoing business growth. Reduce your customer acquisition costs: A streamlined process for acquiring customers results when sales and marketing are not duplicating each other’s efforts. Challenges. Strategy use cases.

Demand Generation Agencies 94

Demand Generation Agencies Demand Generation Demand CMS Development 94

Sprout Social

APRIL 29, 2021

But as digital transformation takes hold, more marketing leaders will find their departments responsible for not just new customer acquisition, but also influencing retention and growth, customer service and product development. Marketing is a linchpin for revenue and our overall business strategy.

Social Marketing 138

Social Marketing Contingency Planning Planning Work Management 138

Oktopost

SEPTEMBER 21, 2020

There’s no reason (or luxury nowadays) to wait for focus groups and industry op-eds to tell you how you’re doing. Moreover, maintaining a positive employer brand online is critical for successful talent acquisition and retention. Instead, you can listen to voices on social media and gain much more insight much faster.

Lead Scoring 89

Lead Scoring Lead Ranking Social Marketing B2B Marketing 89

KoMarketing Associates

JANUARY 29, 2019

After spending time with these clients to learn the business inside-out, we start identifying keywords and keyword phrases that offer an opportunity for them to increase brand awareness in the online marketing space, and indirectly improve customer acquisition as a result.

Top of Funnel 124

Top of Funnel Paid Content Education B2B 124

Adobe Experience Cloud Blog

JUNE 20, 2017

They started with books, but with the acquisition of Whole Foods, it’s fairly clear that Amazon wants to become the more engaged version of Walmart before Walmart becomes the more engaged version of Amazon! You can order anything you want including clothes, movies, pet food, or automotive supplies and get it in two days or less.

Amazon 134

Amazon Touchpoints Curation Thought Leadership 134

ERDM

JULY 24, 2017

Going beyond traditional focus groups has been a strategy for beauty company, Elizabeth Arden who looks to their “Arden Insiders,” insight community of more than 4,000 women, to inform the direction of innovation and critical product and design decisions. Elizabeth Arden Goes Inside to Get Insights.

BtoB 40

BtoB Brand Identity Branding Focus Group 40

B2B Marketing Insights - WE

SEPTEMBER 10, 2020

Personas should inform everything from customer acquisition and retention to product development, content creation, and follow-up communication. Here’s a step-by-step guide on how to create customer personas and put them to work through marketing automation. Why: Why are they buying? Why is your company/solution unique to their needs?

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Automation Customer Satisfaction 40

Content Standard

JANUARY 25, 2018

Social was becoming a real-time focus group, customer service channel, and e-commerce store all in one. Investing in the right social media monitoring tools for social team will allow brands to gather more information more efficiently, which in turn can help cut spend on focus groups, outside research, and other additional costs.

Social Media 80

Social Media Social Marketing Work Management Marketing Management 80

ERDM

MAY 15, 2018

We use focus groups and surveys and learn what the customer/donor says, but not necessarily what they do. Customer/donor journey analytics on the other hand modernizes this approach by allowing the marketer to discover the omnichannel journeys and conversion paths rather than creating them. Why is this so important?

Loyalty 67

Loyalty Analytics Lead Scoring Lead Ranking 67

ClickZ

JULY 22, 2019

Historically, we’d get our insights from quantitative surveys and qualitative focus groups, often analyzed and interpreted by research companies. Reduce cost per acquisition (CPA). Content produced in collaboration with DialogTech. Finding valuable insights in our customer data.

Paid Content 98

Paid Content Paid Search Agency Cost per Acquisition Ideal Customer Profiles 98

seo.co

MAY 11, 2021

Because you’re able to target each customer with a very specific approach, you’ll see your response rates increase, acquisition costs decrease, and conversion rates go through the roof. This can be done through a combination of combing through social media profiles, interviewing clients, conducting focus groups, and other hands-on methods.

Segmentation 52

Segmentation Psychographics Marketing Analytics Tools Paid Search Agency 52

Content Standard

MAY 12, 2021

Some CPG manufacturers are getting into the direct-to-consumer (D2C) game by scooping up fast-growing new entrants (see Unilever’s $1 billion acquisition of Dollar Shave Club), betting on startups (Campbell Soup’s $10 million investment in meal kit company Chef’d), or launching their own D2C initiatives.”

Demand 131

Demand Marketing & Strategy Marketing Strategy Paid Search Agency 131

Hinge Marketing

JUNE 19, 2017

Following a merger or major acquisition. Focus groups. The reason is simple: clients are reluctant to reveal any significant information to a group of competitors. Equally problematic, assembling a useful focus group in the professional services world can be expensive and a logistic challenge.

Research 75

Research Work Management Marketing Management Brand Identity 75

Launch Marketing

APRIL 18, 2018

To compete on customer experience for better customer acquisition and deeper retention and loyalty, companies must make the most out of every direct and indirect touchpoint they have with customers and prospective customers. 75% of people now expect a consistent experience wherever they engage with brands. – Salesforce research.

Brand Identity 48

Brand Identity Branding Work Management Marketing Management 48

GreenRope

AUGUST 6, 2014

Focus groups: Focus groups can reveal a wealth of detailed information with deep insights into what consumers think of your overall brand. If your budget doesn't allow for personal focus groups, online focus groups is another, more affordable option.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

Focus groups: Focus groups can reveal a wealth of detailed information with deep insights into what consumers think of your overall brand. If your budget doesn't allow for personal focus groups, online focus groups is another, more affordable option.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

Focus groups: Focus groups can reveal a wealth of detailed information with deep insights into what consumers think of your overall brand. If your budget doesn't allow for personal focus groups, online focus groups is another, more affordable option.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

Focus groups: Focus groups can reveal a wealth of detailed information with deep insights into what consumers think of your overall brand. If your budget doesn't allow for personal focus groups, online focus groups is another, more affordable option.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

Focus groups: Focus groups can reveal a wealth of detailed information with deep insights into what consumers think of your overall brand. If your budget doesn't allow for personal focus groups, online focus groups is another, more affordable option.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

Focus groups: Focus groups can reveal a wealth of detailed information with deep insights into what consumers think of your overall brand. If your budget doesn't allow for personal focus groups, online focus groups is another, more affordable option.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

Focus groups: Focus groups can reveal a wealth of detailed information with deep insights into what consumers think of your overall brand. If your budget doesn't allow for personal focus groups, online focus groups is another, more affordable option.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

Focus groups: Focus groups can reveal a wealth of detailed information with deep insights into what consumers think of your overall brand. If your budget doesn't allow for personal focus groups, online focus groups is another, more affordable option.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

Focus groups: Focus groups can reveal a wealth of detailed information with deep insights into what consumers think of your overall brand. If your budget doesn't allow for personal focus groups, online focus groups is another, more affordable option.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

Focus groups: Focus groups can reveal a wealth of detailed information with deep insights into what consumers think of your overall brand. If your budget doesn't allow for personal focus groups, online focus groups is another, more affordable option.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

Focus groups: Focus groups can reveal a wealth of detailed information with deep insights into what consumers think of your overall brand. If your budget doesn't allow for personal focus groups, online focus groups is another, more affordable option.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

Focus groups: Focus groups can reveal a wealth of detailed information with deep insights into what consumers think of your overall brand. If your budget doesn't allow for personal focus groups, online focus groups is another, more affordable option.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

Focus groups: Focus groups can reveal a wealth of detailed information with deep insights into what consumers think of your overall brand. If your budget doesn't allow for personal focus groups, online focus groups is another, more affordable option.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

Focus groups: Focus groups can reveal a wealth of detailed information with deep insights into what consumers think of your overall brand. If your budget doesn't allow for personal focus groups, online focus groups is another, more affordable option.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

Focus groups: Focus groups can reveal a wealth of detailed information with deep insights into what consumers think of your overall brand. If your budget doesn't allow for personal focus groups, online focus groups is another, more affordable option.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40