ANNUITAS

DECEMBER 11, 2023

2 – This also speaks to the need to get more serious about offline engagement channels – perhaps leading to a unique ‘arbitrage moment’ for field marketing in 2024. Our ability to succeed through haphazard marketing and sales acquisition efforts is rapidly coming to an end. This combination of factors leaves little room for mistakes.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Thinkers360

MARCH 22, 2024

Navigating AI in Contact Centers with NICE’s Carmit DiAndrea , Lopez Research Analyst Perspective: AI and Growth Drive HPE’s Strategic Acquisition of Juniper, But It’s Too Early to Declare Victory. My least favorite part of the market research field was forecasting. Highlighted Content : 33.

B2B Thought Leadership 52

B2B Thought Leadership Marketing AI Thought Leadership Research 52

KoMarketing Associates

MARCH 13, 2018

Technology and software vendors realize how important SEO can be for generating leads and building brand awareness for their solutions and the organization in general. Contribute quality comments in relevant blogs and link to your website via applicable profile fields. Images via Ascend2: Search Engine Optimization Tactics.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Martech

APRIL 20, 2023

Jay Baer Jay is a customer experience and marketing keynote speaker and emcee who has written six best-selling books on customer acquisition and retention and founded five multi-million dollar companies from scratch. So, here’s our list (in alphabetical order) of the people you absolutely must follow to keep up with the latest in CX.

Marketing Management 110

Marketing Management B2B Thought Leadership Marketing Analytics Tools Thought Leadership 110

Zoominfo

SEPTEMBER 20, 2021

Through comprehensive data quality management and multi-vendor enrichment, RingLead helps bridge the gap between a company’s intelligence layer and the engagement layer. Data normalization to create consistency at the form-field level across different data sources.

Zoominfo 100

Zoominfo Enterprise Management Work Management Marketing Management 100

Biznology

DECEMBER 2, 2019

Business buyers are already using their Siri, Alexa, Hey Google and Cortana devices to identify potential vendors. Companies are realizing that they can harness their employees for customer acquisition, customer development, and HR recruitment. Still mostly in data-heavy fields like financial services. So, the table is set.

Enterprise Management 143

Enterprise Management Work Management Marketing Management B2B Marketing 143

Zoominfo

JULY 2, 2020

Partial profiling: Reducing the number of form fields can improve conversion rates. Poor customer acquisition: Marketers can find themselves sending email after email, with very few responses in return. Once you’ve established your goals, it becomes easier to select the tool or vendor that will best help you to achieve them.

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Automation Work Management 113

Martech

DECEMBER 22, 2022

We hear that phrase in countless vendor presentations, conferences and advertisements. With its search engine at the heart of data collection, it could offer data gathering of adjacent fields and analysis from that data. Every acquisition Google makes adds to personal information gathered to serve their markets.

Lead Scoring 114

Lead Scoring Lead Ranking Tips Work Management 114

ViewPoint

DECEMBER 17, 2013

To get an understanding of the depth of data available to B2B marketers for prospecting, we invited a set of reputable vendors to open their vaults and share details about the nature and quantity of the fields they offer. Executive race, religion, country of origin, and second language (Stirista). Today''s guest blogger is Ruth P.

Lead Ranking 120

Lead Ranking Marketing Management Lead Scoring Salesforce.com 120

Customer Experience Matrix

MAY 21, 2012

Experian Marketing Services yesterday announced its acquisition of marketing automation vendor Conversen. This is the third marketing automation acquisition in the past month, following Intuit’s purchase of Demandforce and FICO’s purchase of Entiera.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Advertising Agencies Marketing Automation 120

SmartBug Media

OCTOBER 26, 2020

Monday: Create a program to standardize fields for function and seniority based on title. Tuesday: If you are not yet using a vendor to enrich your account data , brainstorm your questions and then spend 10 minutes researching vendors. Do they use consistent fields and picklist values? Schedule time to do more later.

Marketo 77

Marketo Analytics Lead Scoring Lead Ranking 77

Customer Experience Matrix

DECEMBER 18, 2012

I’ve already fielded a couple of requests for my thoughts, which usually requires some pondering before I reply. The question answered by the paper is “What will marketing automation vendors do next?” The question answered by the paper is “What will marketing automation vendors do next?”

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Automation 120

Porch Group Media

MAY 11, 2022

Today, mover marketing uses rich consumer insights that enable marketers to go far beyond simple direct mail campaigns and contribute substantially to comprehensive customer acquisition and retention programs. If your customers move, your organization is at risk to lose them to a competitor who is running acquisition programs.

First-Mover Advantage 52

First-Mover Advantage Work Management Marketing Management Advertising Agencies 52

ANNUITAS

MAY 5, 2020

Many people in the marketing technology field specialize in a particular marketing automation platform. Or, do you have a mature lead funnel in which you’re able to track conversion rates throughout all stages, from acquisition to closed won, and tie marketing touchpoints directly to closed won revenue?

Marketing Automation Services 130

Marketing Automation Services Demand Work Management Marketing Management 130

Customer Experience Matrix

OCTOBER 15, 2015

The new funding is certainly impressive, although the record for a B2B predictive marketing vendor is apparently InsideSales’ $100 million Series C in April 2014. It confirms that Everstring has become a leader in the field despite its relatively late entry. But the new product is what’s really intriguing.

Marketing Management 120

Marketing Management Paid Search Agency Lead Ranking Ad Exchange 120

chiefmartech

JUNE 15, 2023

When non-partnerships sales leaders were asked which factor has the biggest impact on a prospect’s purchase decision, prior to speaking to the sales team, trusted agencies, consultancies, and tech vendors were ranked #2, only behind opinions of people in the buyer’s own professional network.

Advertising Channels 80

Advertising Channels Marketing Management Advertising Agencies Demand Generation Agencies 80

Metadata

SEPTEMBER 8, 2020

The time is now In our industry, the most dramatically changing field is audience targeting. In an industry of over 8,000 martech vendors , Metadata raised this round during a downtime, while many other vendors saw declines, wrestled with underfunding, and experienced longer cycles. Meanwhile, the ABM category is consolidating.

Marketing Analytics Tools 85

Marketing Analytics Tools Account Based Marketing ABM Paid Search Agency 85

Biznology

MAY 29, 2017

Perhaps what some didn’t realize was that 70-90% of a buyer’s journey occurs prior making contact with a vendor. Sure, the customer may learn about a product from a 3 rd party destination like a review site, vendor site, social platform or subject blog, but does that foster a relationship or squander an opportunity to build a lasting one?

Top of Funnel 99

Top of Funnel Marketing Automation Services Marketing Management Content Marketing 99

Martech

OCTOBER 12, 2021

We also observe HubSpot’s continued elevation from serving SMBs to challenging those vendors that primarily serve enterprise customers. There was a time when its CRM just seemed to be an add-on to its marketing automation solution (and a free add-on at that). It has become a central element in HubSpot’s offering.

Hubspot 107

Hubspot CRM Enterprise Management Marketing Automation Services 107

Walker Sands

FEBRUARY 14, 2024

It’s even more difficult if you’re in HR tech, a sector that boasts an estimated 21,000 vendors. While it may encompass platform data and third-party data (if it’s owned by you), in PR discussions, proprietary company data usually refers to things like revenue, merger and acquisition costs, and environmental performance.

Paid Search Agency 40

Paid Search Agency PR Media Marketing Management 40

Customer Experience Matrix

MARCH 26, 2014

The other enterprise-level B2C email vendors ( ExactTarget , Responsys ) have already been bought at wondrously high prices, and every B2B marketing automation vendor I talk to tells me that potential investors are approaching them constantly. So it was a totally safe bet that Silverpop was fielding many offers as well.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 120

Strategic-IC

MAY 30, 2023

Build 'white glove' programs If Field Marketing is like your highstreet stores, think of ABM as the luxury brand experience. to really separate yourself from the rest of the pack and be not only a vendor but being a partner for their team as well.” – Jess Larkin, Senior Strategic Marketing Manager for Financial Services at Confluent 3.

Account Based Marketing 62

Account Based Marketing ABM Work Management Marketing Management 62

LeanData

AUGUST 25, 2021

A frequent conversation point often involves stepping back from considerations of possible vendors and potential solutions, and starting with the overall data strategy itself. . Above all, she wanted her marketing automation solution to contain only clean data, with all records containing fully completed, standardized and normalized fields.

Work Management 52

Work Management Marketing Management De-duplication Marketing Automation Services 52

The Customer

FEBRUARY 19, 2020

And because of this, the vendor space to support it, both technology and services, continues to rapidly evolve. With this, there continues to be convergence – often happening by way of acquisition. Confirmit is the world’s leading SaaS vendor for multi-channel Customer Experience, Employee Engagement, and Market Research solutions.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Research 52

Oktopost

OCTOBER 10, 2022

If your first interaction with a buyer comes after they start looking for a vendor, you’ve already lost the brand visibility war. Influencer marketing is a rapidly growing field, and it offers instant results to all kinds of businesses. Work with Influencers.

Brand Identity 75

Brand Identity Branding Paid Search Agency Social Media 75

Engagio

NOVEMBER 27, 2018

By using sophisticated L2A technology , you can match on email, company name, and custom fields using fuzzy logic. For example, start with field events, direct mail, webinars, content syndication, online ads, etc. Design a Contact Acquisition Strategy. Smart tiebreakers handle duplicate accounts.

Account Based Marketing 85

Account Based Marketing ABM Data Hygiene Lead Scoring 85

Content4Demand

OCTOBER 6, 2021

By harnessing the power of first- and third-party intent data that is mapped to value-based content, offers, messaging and recommendations, believe it or not, B2B buyers will welcome emails, digital outreach and offers from vendors. Third-party data from vendors like Bombora, Demandbase, 6sense and Metadata.io

Buyer's Journey 81

Buyer's Journey Intent Data Intent Lead Ranking 81

ViewPoint

MARCH 22, 2018

Examples are big companies that have commodity acquisition departments (or purchasing departments); or smaller entrepreneur-run companies that feel that they can do every thing better and cheaper inside. A so-called lead with a company that will never buy is going to end up being a waste of a field sales rep’s time. Mike Weinberg.

Lead Scoring 189

Lead Scoring Lead Ranking Work Management Paid Search Agency 189

Heinz Marketing

SEPTEMBER 10, 2020

And just like B2C consumers, B2B buyers actually want to learn about a potential vendor through fun, interactive experiences (even if they don’t think they do)! American multinational software company, Autodesk raised its trial usage by 40% and conversion rates by 15% while Extraco Bank raised its customer acquisitions by 700%.”.

B2B Marketing 95

B2B Marketing B2B Marketing & Strategy Interactive Marketing 95

KoMarketing Associates

NOVEMBER 12, 2015

As we illustrated in our 2015 Web Usability Report , 52% of respondents wanted to see About / Company Information when they got to a B2B vendor website. All of these elements can help build trust between vendor and prospect, ultimately benefiting brand awareness and long-term visibility in organic search engine results.

SEO 120

SEO Content Marketing Marketing Management Paid Search Agency 120

Zoominfo

SEPTEMBER 9, 2021

Through comprehensive data quality management and multi-vendor enrichment, RingLead helps bridge the gap between a company’s intelligence layer and the engagement layer. Data normalization to create consistency at the form-field level across different data sources. What the RingLead Acquisition Means for Customers.

Zoominfo 52

Zoominfo Enterprise Management Work Management Marketing Management 52

LeanData

OCTOBER 5, 2021

OpsStars is the singular community dedicated to the field of B2B Revenue Operations. From July through September, he counted 3 unicorn announcements and 10 separate acquisitions. . It’s a community for Ops, by Ops. . In the GTM tech space, this summer has displayed what Rosenberg called “mayhem.”

Marketing Analytics Tools 92

Marketing Analytics Tools Top of Funnel Lead Ranking Digital Marketing Funnels 92

DealSignal

NOVEMBER 3, 2020

That decay is driven by turnover, job title changes, and organizational changes such as mergers, acquisitions, and closings. Vendors like Bombora have the largest content ecosystem and classically the largest visibility of intent across the US, and possibly the world. With the current economic upheaval, expect that number to be higher.

Marketing Automation Services 59

Marketing Automation Services Top of Funnel Intent Data B2B 59

KoMarketing Associates

APRIL 23, 2013

A recent study released by eBay, “ Consumer Heterogeneity and Paid Search Effectiveness: A Large Scale Field Experiment ” refutes the value of paid search and claims an overall ineffectiveness both of branded and non-branded keyword ads. In the B2B space, when decision makers are in RFP phase, they often research many vendors.

Paid Search Agency 120

Paid Search Agency Search Marketing Lead Scoring Lead Ranking 120

Leadspace

JANUARY 1, 2017

With the near-daily advances in AI technology – and with Apple now finally throwing its considerable resources behind academic research in the field – 2017 is bound to bring with it some truly exciting advances. There are so many vendors in the demand generation and marketing ops spaces who are all saying the same things.

Marketing AI 67

Marketing AI Account Based Marketing Lead Ranking B2B 67

KoMarketing Associates

DECEMBER 9, 2013

Custora’s E-Commerce Customer Acquisition Snapshot. Custora examined data from 72 million customers across 14 industries in an effort to reflect on the rapidly changing landscape of customer acquisition and shed light on the direction of future e-commerce growth. View the results.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

ClickZ

JULY 12, 2023

The partnership with vendors like Treasure Data provided valuable support in implementing the CDP and improving data ingestion, unification, and activation processes. Properly labeled data fields and meticulous data collection saved time and ensured smoother data ingestion and activation.

Lead Ranking 69

Lead Ranking Privacy Policies Work Management B2B Thought Leadership 69