Liveintent

JULY 19, 2021

Ash and today’s customer acquisition and growth marketers actually have a lot in common: they want to catch them all. There’s plenty that marketers can learn from Ash and how to drive an effective acquisition campaign. The importance of diversifying your acquisition channels.

Acquisitions 124

Acquisitions Growth Marketing Ad Frequency Newsletter 124

Liveintent

NOVEMBER 24, 2020

While customer acquisition is undoubtedly important, it actually costs less to retain existing customers than to find new ones. If customer acquisition is part of your strategy in 2021, use the insights that you’ve just gleaned about what defines your best, most loyal customer to create a seed audience for lookalike modeling.

Advertisements 115

Advertisements Advertising Ad Exchange Acquisitions 115

Martech

DECEMBER 7, 2023

Defining the acquisition stage The acquisition stage marks the beginning of the customer journey. Conversion rate metrics To evaluate the effectiveness of your acquisition efforts, it’s important to track metrics like form submissions and purchase rates. Dig deeper: How much does acquiring a customer cost?

Paid Content 70

Paid Content Acquisitions Cost per Acquisition Marketing AI 70

Inbox Insight

OCTOBER 19, 2023

Develop lead magnets : A lead magnet is an offer made in exchange for a prospect’s contact information. This seemingly simple exchange serves a dual purpose. These can include product trials, whitepapers , exclusive discounts, and more. Consider a practical scenario where a business harnesses the power of demand gen.

Demand Generation 105

Demand Generation Demand Generation Agencies Lead Generation Demand 105

Liveintent

JUNE 7, 2021

LiveIntent’s exchange gives Amobee’s customers exclusive access to ad inventory in the email newsletters of 2000+ premium publishing brands, serving ads to a 100% logged-in audience of over 200 million active readers per month.

Media Plans 115

Media Plans Advertisements Advertising Planning 115

Valasys

OCTOBER 26, 2023

” Following the acquisition of Twitter in a groundbreaking $44 billion deal, Tesla’s CEO, Elon Musk, has been on a relentless mission to redefine the platform, now rebranded as ‘X.’ These new capabilities will allow users to engage in audio and video calls without the need to exchange phone numbers.

Video Marketing 52

Video Marketing Acquisitions User-Generated Content Twitter 52

Martech

JUNE 1, 2022

Of course, marketers like reach, but in an environment where competitors are only a click away, deeper engagement based on trust and an authentic value exchange is of premium value. The value exchange involves delivering valuable content that meets the audience’s needs — not just promotional messaging.

Multi-Channel 106

Multi-Channel Ad Exchange Work Management Acquisitions 106

Optinmonster

FEBRUARY 11, 2024

By using growth hacking techniques to gain traction and skyrocket your customer acquisition. You’ll need to set up an exit intent campaign with a lead magnet, like this one: A lead magnet is an incentive that marketers offer to potential buyers in exchange for their email address, or other contact information.

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

Webbiquity

MARCH 8, 2022

One way to avoid this issue and ensure fewer people return products is to provide gift cards or credits people can buy and gift to their friends, family, or colleagues who can later exchange the value of the cards for products. Here’s an example of a gift card from H&M. Here’s another one from AppSumo.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

Liveintent

JUNE 23, 2021

Simply onboard a seed audience from your CRM or website/mobile app activity and our modeling algorithm will find authenticated newsletter readers in our exchange who are not yet a customer but would likely be interested in your business. This means that you can roll up your sleeves and use the tool to create Lookalike Audiences yourself.

Acquisitions 115

Acquisitions Design Advertising Agencies Mobile Advertising 115

SmartBug Media

JANUARY 20, 2022

The challenge has become finding ways to stand out within the paid acquisition layer while optimizing owned audiences and existing customers. E-commerce revenue is acquired through three primary layers: paid acquisition, owned audiences, and existing customers. Historically, e-commerce companies have relied heavily on paid acquisition.

SMS 98

SMS Acquisitions Ad Exchange Paid Search Agency 98

Choozle

MARCH 27, 2024

Peter Crofut of the Media Exchange emphasizes that the CTV industry is still relatively young and lacks significant mergers and acquisitions, a trend expected in a rapidly expanding market. Additionally, major CTV publishers and streamers often operate as walled gardens, prioritizing direct sales over transparency.

Advertising Agencies 81

Advertising Agencies Cost Per Thousand Advertisements Advertising 81

Martech

MARCH 23, 2022

Meson lets publishers own and manage their data as well as control each aspect of monetization, user experience and linkage to user acquisition. Mobile ad mediation helps to set-up, manage, and monitor different ad networks in one place. What it does. InMobi said in a release. “In

Paid Search Agency 85

Paid Search Agency Ads Ad Exchange Work Management 85

Webbiquity

JANUARY 21, 2020

Implementing the principles of both res ponsible data acquisition and responsible data retention is key. This ensures that all of the information they exchange from their home or remote office is encrypted and can’t be stolen by hackers. The best response to the rise in this form of attack is to improve your technical defenses.

Small Business Marketing 273

Small Business Marketing Phishing Budget Programs Tips 273

SmartBug Media

MAY 15, 2023

Watch the Webinar—SmartTake with Klaviyo: Retention Marketing Customer acquisition or customer retention marketing? Both acquisition and retention marketing have a place in every marketing strategy. To determine your unique strategy, first examine your customer acquisition cost. Which should I focus on more?

Loyalty 97

Loyalty Ad Building Paid Search Agency Budget Programs 97

seo.co

OCTOBER 6, 2021

There are three main areas where content can affect your conversion rates, and I’m going to explore each of them in turn: Acquisition. Content may also be used as an element of exchange, particularly when it comes to B2B conversions that only ask for personal information as a conversion event. Content as Acquisition.

Ad Exchange 98

Ad Exchange Content Copywriting Lead Scoring 98

Martech

OCTOBER 5, 2022

This offering is based on another acquisition, that of Welcome , the collaboration and orchestration platform purpose-built for marketing teams, picked up by Optimizely in December, 2021. Even in 2015, Episerver was locating itself in the digital experience platform category. Orchestrating the entire content lifecycle.

Digital Asset Management 98

Digital Asset Management Enterprise Management CMS Development Work Management 98

Zoominfo

MAY 21, 2020

Our rep reached out one last time, thinking of the last email exchange he’d had with Diego, where he said their current data provider was “good enough.”. A quick look at his Linkedin profile showed that Rich played a large part in a recent merger and acquisition—a company event that often marks a purchase opportunity.

Outreach 264

Outreach Examples Zoominfo Account Based Marketing 264

QuanticMind

AUGUST 23, 2023

Much like eBay , ad exchanges saw second-price auctions as a better, more accurate valuation of publishers’ inventory. This all changed back in 2017 , though, as the major exchanges began either rolling out or experimenting with first-price auctions, culminating in Google joining the pack in 2019.

Cost per Acquisition 52

Cost per Acquisition Cost Per Thousand CPM Cost Per Click 52

Adobe Experience Cloud Blog

FEBRUARY 9, 2018

While customer acquisition usually commands extensive strategy, partners and affiliates are often brought on passively. Proactive affiliate recruiting strategies rely on standard customer acquisition tactics. Likely, you’ll get hits from affiliate programs that offer discount prices in exchange for display on their platform.

Paid Content 132

Paid Content Advertising Agencies Acquisitions Paid Search Agency 132

Only B2B

JANUARY 27, 2022

Lead generation is an important aspect of client acquisition. Make contact with such marketplaces and give them something in exchange for client information such as phone numbers and email addresses. Allows for quick changes to your customer acquisition strategy, depending on how responsive it is or not.

Lead Generation 117

Lead Generation Marketing Qualified Leads Sales Qualified Leads Lead Ranking 117

Martech

AUGUST 3, 2023

Given in exchange for a free white paper. Following these steps — or something like them — can give you the confidence to know how much to spend for different types of email acquisition efforts. Emails from business cards collected at the annual conference. Rank them from least to most valuable. In your inbox. See terms.

Lead Ranking 88

Lead Ranking Lead Scoring Deliverability Ad Exchange 88

Salesforce Marketing Cloud

NOVEMBER 16, 2023

One in three shoppers say they’re willing to share a brand on social media in exchange for rewards. Referral marketing is a low-cost customer acquisition strategy because it empowers your top brand advocates to become your top sales associates. Social media has become the first stop in product research.

Work Management 124

Work Management Planning Marketing Management Loyalty 124

Valasys

DECEMBER 7, 2021

Alltemp” or “the Company”) (OTCPK: LTMP) announced the acquisition of a well-known digital marketing business, Digi Messaging & Advertising, Inc. Digi”) through a share exchange agreement (the “Share Exchange”). On 6th December 2021, Alltemp, Inc. Share This Post Shares. The post Alltemp, Inc.

Advertisements 40

Advertisements Advertising Acquisitions Media 40

Liveintent

SEPTEMBER 8, 2021

While sending messages to subscribers may be the first thing that comes to mind when you think about email acquisition principles, email marketing is only a small piece of the puzzle. Think of the exchange of email address data between you and a site visitor or customer as a pact. Score acquisition sources.

Acquisitions 71

Acquisitions CRM Privacy Advertising Agencies 71

SmartBug Media

JANUARY 11, 2023

Discounts might seem like the easiest route toward customer acquisition and retention, but they’re not necessarily the most effective, as we went over in the previous section. Incentivize exchanges. In these situations, you should encourage exchanging the item for another instead of facing the net loss of a returned item.

Marketing & Strategy 98

Marketing & Strategy Marketing Strategy Content Marketing Planning 98

Martech

MARCH 15, 2022

In fact, between the third quarter of 2020 and the third quarter of 2021, there was a 125% increase in M&A activity for adtech platforms, including several high-profile deals in 2021 like Mediaocean’s acquisition of Flashtalking for $500 million and AdTheorent’s $1 billion SPAC deal to go public. And Meta isn’t far behind.

Advertising Agencies 108

Advertising Agencies Paid Search Agency Cost Per Click Ad Exchange 108

Scoop.it

FEBRUARY 22, 2024

Whether you want to improve talent acquisition, boost retention, position your company as an employer of choice, or establish thought leadership – these practical strategies will help you make your mark in the digital world. This post will explore seven content marketing tips and examples for HR audiences and leaders.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Only B2B

OCTOBER 3, 2023

Enhanced Customer Retention : Satisfied MQLs are more likely to remain loyal to your brand, increasing customer retention rates and diminishing the constant need for aggressive customer acquisition efforts. In this approach, prospects willingly provide their contact information in exchange for valuable content.

Lead Ranking 62

Lead Ranking Sales Qualified Leads Marketing Qualified Leads High Quality Lead 62

FunnelEnvy

APRIL 18, 2022

For example, a lead who has exchanged a few emails with someone at your company might be qualified to move from an MQL to an SQL. To use an analogy from the dating world: it’s like going from having someone’s phone number and exchanging a few texts or phone calls to meeting up with them in real life. Customer Acquisition Cost.

BANT 78

BANT Lead Ranking Inbound Marketing Marketing Qualified Leads 78

Liveintent

NOVEMBER 22, 2021

Audience Manager will automatically hash any raw emails and match them to the email subscribers in our exchange. Custom Audiences have several use cases ranging from customer acquisition, retention, and re-engagement. Custom Audiences for acquisition. When to use Custom Audiences. Let’s dive into each of these.

Paid Search Agency 62

Paid Search Agency Marketing Strategy Marketing & Strategy Work Management 62

Liveintent

NOVEMBER 22, 2021

Audience Manager will automatically hash any raw emails and match them to the email subscribers in our exchange. Custom Audiences have several use cases ranging from customer acquisition, retention, and re-engagement. Custom Audiences for acquisition. When to use Custom Audiences. Let’s dive into each of these.

Paid Search Agency 62

Paid Search Agency Marketing Strategy Marketing & Strategy Work Management 62

ClickZ

JUNE 1, 2020

All major ad platforms and exchanges are powered today by a dizzying array of complex calculations with the goal of delivering your message to the right audience at the right time — and encouraging people to take an action, buy a product, or a host of other outcomes a marketer might be looking for. Hey, our AI likes your AI.

Marketing AI 138

Marketing AI Work Management Marketing Automation Services Marketing Management 138

Heinz Marketing

NOVEMBER 8, 2023

These meetings were an opportunity for marketing to understand the challenges and objectives the sales team faces and how marketing can better support their counterpart in order to meet a common goal – customer acquisition. This data exchange allows for better-informed decision-making.

Work Management 99

Work Management Buyer Personas Paid Search Agency Marketing Automation Services 99

Valasys

SEPTEMBER 6, 2023

This adjustment comes as a result of SoftBank’s acquisition of the remaining 25% stake in Arm that it didn’t directly own from the Saudi-backed Vision Fund. This acquisition was officially confirmed by SoftBank in its filing on Monday, resulting in a 1.4% However, this capital-raising target is now expected to be lower.

Design 52

Design Marketing Proposals Acquisitions Planning 52

Content4Demand

AUGUST 21, 2019

It’s a simple, yet powerful question Tim Riesterer of Corporate Visions posed to a room full of marketers at the B2B Sales & Marketing Exchange last week in Boston. To illustrate the importance of customer context, Riesterer walked through two frameworks, one that guides acquisition messaging and one that guides retention messaging.

Marketing Prospects 58

Marketing Prospects Paid Search Agency Acquisitions Cross-Selling 58

TowerData

OCTOBER 25, 2022

You have to uphold the value exchange that occurs at opt-in. They give you something of value (their email address) in exchange for whatever you have promised, but trust-building begins even before that. This seems obvious, but have you reviewed your acquisition messaging lately to see if that's the impression you give?

Ad Building 52

Ad Building Opt-out Ad Exchange Opt-in 52