Liveintent

OCTOBER 5, 2021

If that sounds like a lot to focus on, here’s something you’ll be happy to hear: it’s never been easier to drive full-funnel customer acquisition or serve up hyper-relevant content on an individual level, whether you’re an established global brand or just getting started. Lookalike Audiences.

Acquisitions 114

Acquisitions Top of Funnel Lead Ranking Funnel Advertising 114

ANNUITAS

SEPTEMBER 21, 2018

A Memo from CEO Adam Needles to ANNUITAS clients on the Adobe Acquisition of Marketo. – A short second … this is a welcome acquisition. That’s important because too often this type of acquisition results in mass talent exodus. Good morning. You probably saw that late yesterday Adobe bought Marketo.

Marketo 193

Marketo Acquisitions Marketing Automation Services Enterprise Management 193

Sprout Social

MARCH 29, 2023

Partnerships between social and talent acquisition practitioners are mutually beneficial since they share multiple goals. For example, both strive to boost brand awareness and drive site traffic. Candidates can hear from our own employees rather than talent acquisition teams or hiring managers—who job seekers know are selling to them.

Social Media 98

Social Media Acquisitions Media Marketing & Strategy 98

Valasys

JANUARY 13, 2022

However, not many know where to begin with or how to get their acquisition strategy right. The post Top 10 Brilliant Examples of a Winning Customer Acquisition Strategy appeared first on Valasys Media. Developing a winning strategy for acquiring more customers is something that all the top brands want to do.

Acquisitions 40

Acquisitions Examples Marketing & Strategy Media 40

Zoominfo

MAY 21, 2020

And we’ve got examples. If your prospect has a social presence that allows you to do some research, but they haven’t responded to your social touches (reaching out on LinkedIn, or a Twitter @mention, for example), your prospect might be ripe for a cold email. How to Write a BASHO Cold Email (With Tons of Examples).

Outreach 264

Outreach Examples Zoominfo Account Based Marketing 264

ClickZ

FEBRUARY 27, 2020

Some of the most intelligent growth marketers in the industry are looking beyond the obvious ways AI can improve results to focus on the cutting edge “out of the box” ways AI can turbocharge their paid user acquisition performance. These areas—which collectively we will call Customer Acquisition 3.0—have Customer Acquisition 2.0

Acquisitions 99

Acquisitions Marketing AI Ideal Customer Profiles Cross-Selling 99

SmartBug Media

MAY 27, 2020

A good measure of efficacy is your paid channels’ customer acquisition costs (CACs). If you’re seeing a CAC that goes far above your organization’s target CAC, you might benefit from the following strategies for keeping your customer acquisition costs low: 1. Calculate Customer Acquisition Cost Correctly. Is it an easy fix?

Acquisitions 98

Acquisitions Cost Landing Pages Advertising Funnels 98

SmartBug Media

AUGUST 4, 2020

These are the six essential steps to building a review acquisition strategy. Step 1: Identify the Best Channels for Your Review Acquisition Strategy. For example, there’s MarTech Health Directory for healthcare software, ClickZ for marketing services, and OpenTable for restaurants.

Acquisitions 94

Acquisitions Ad Building Marketing & Strategy Top of Funnel 94

Oktopost

NOVEMBER 9, 2023

Jump ahead: Examples of Paid Media for B2B Marketers Why Do You Need A Paid Media Plan in Digital Marketing? 7 Essentials for Paid Media Plans Take Your Paid Media Results to the Next Level with Oktopost Examples of Paid Media for B2B Marketers There are three main categories of media: paid, earned, and owned.

Paid Content 62

Paid Content Media Plans Planning Allocation 62

Martech

AUGUST 9, 2021

An example is a SEO tool that only costs a couple hundred dollars each month; a junior individual contributor will likely suffice as its sponsor. The post Understanding different product roles in marketing technology acquisition appeared first on MarTech. Additionally, each individual’s scope may vary.

Acquisitions 118

Acquisitions Product Work Management Paid Search Agency 118

seo.co

DECEMBER 1, 2020

One of the most important elements of backlink acquisition to get down early is backlink acquisition timing. In this guide, we’ll teach you how to time your backlink acquisition. The Basics of Backlink Acquisition. Let’s start with a primer on backlink acquisition, and its role in SEO. Why Does Timing Matter?

Acquisitions 69

Acquisitions Domain Link Building High Quality Lead 69

Outgrow

AUGUST 12, 2020

10 Customer Acquisition Strategies For Your eCommerce Business . Customer acquisition for eCommerce business takes a lot of time. There are many common strategies for eCommerce customer acquisition. Or, maybe you found the best acquisition channels and fueled your SEO strategy. I’m sure some are familiar.

Acquisitions 75

Acquisitions eCommerce Marketing & Strategy Business 75

Martech

OCTOBER 4, 2021

Salesforce’s acquisition of Datorama happened way back in 2018. The marketing operations consultancy Perkuto, responsible for MarTech’s MOPs Rundown series of articles , has announced its acquisition by storytelling tech platform MERGE. But with the Perkuto acquisition it adds a big dose of marketing operations. Read more here.

Acquisitions 93

Acquisitions Marketing Automation Services Marketing Management Digital Experience Platform 93

Sprout Social

OCTOBER 12, 2020

Language-learning app Fluent, for example, called out its competitor Duolingo directly (and provocatively!) Glossier, for example, knows that their customers are looking for more than just beauty products—they something that looks good and is functional. hey @duolingo , i'm coming for your ass. — Fluent ??

Top of Funnel 142

Top of Funnel Acquisitions Advertising Funnels Digital Marketing Funnels 142

Unbounce

JUNE 1, 2021

For example, data shows that retargeting ads can yield a 10x increase in click-through rates (CTR) since users are already familiar with the brand or product. Six months later, they had decreased cost per acquisition by 34%, generated a 1,300% ROI , and increased the order value for Watchfinder by 13%.

Cost per Acquisition 138

Cost per Acquisition Paid Search Agency Ads Examples 138

Optinmonster

JANUARY 18, 2024

Here’s an example from Apollo.io : Lusha goes a step further. For more ideas, read our posts on how to write perfect welcome emails and the best welcome email examples. It can lead you to improve your customer acquisition. Here’s an example from Stencil. Their average unsubscribe rate is 0.7%.

Conversion Rate 89

Conversion Rate Conversion Examples Marketing Analytics Tools 89

Vidyard

NOVEMBER 19, 2020

People tend to prefer watching over reading, and if your culture video is packed with ‘show-not-tell’ examples of your values, vision, and creativity, it conveys an added world of meaning. Recruiting Video Example. One-to-One Candidate Video Example. That builds trust right away. One-to-One Candidate Videos.

Acquisitions 137

Acquisitions Video Marketing Work Management Click Rate 137

KoMarketing Associates

OCTOBER 12, 2022

For example, if a user clicked on an ad, reads a blog, watched a webinar, and then filled out a lead gen form a few weeks later, you’ll be able to see each step rather than just the final conversion. . CPC data in the user acquisition & traffic acquisition charts . Acquisition Overview . Top campaigns .

Google 218

Google Ads Marketing Analytics Tools B2B Marketing 218

Hubspot

NOVEMBER 26, 2021

Here, we'll dive into the concept a bit further, review who it works best for, see some discount pricing examples, and review the method's pros and cons. Quantity Discount Pricing Example: Papa John's Buy One, Get One Free. Location Discount Strategy Example: Walmart's Pickup Discount. Image Source: InvoiceBerry.

Pricing 86

Pricing Price Examples Practices 86

chiefmartech

JANUARY 21, 2020

from a bunch of VCs and had executed a string of acquisitions — including the content talent marketplace Visual.ly — to build out an enterprise content marketing suite. First, as an example of a Latin American martech company making a major move into the North American market. Scribble had raised $50 million (Canadian dollars?)

Paid Search Agency 107

Paid Search Agency Examples Peer-to-peer Personalization 107

Webbiquity

JULY 19, 2022

This post outlines the differences between leading and lagging indicators, as well as providing some examples of each so you get a clearer idea of how to measure current performance and produce desired results in the future. Five Examples of Leading Indicators. Five Examples of Lagging Indicators. Customer Acquisition Costs.

Lead Scoring 289

Lead Scoring Lead Ranking ROI Enterprise Management 289

BenchmarkONE

JANUARY 14, 2021

When it comes to yearly revenue, two sources are the big focus: client retention and customer acquisition. What is Customer Acquisition? Customer acquisition should definitely be one of your 2021 marketing goals. Of course, the goal with customer acquisition isn’t just to find new customers but to find new brand loyalists.

Acquisitions 53

Acquisitions Deliverability Sales Qualified Leads Lead Scoring 53

Outgrow

DECEMBER 3, 2021

Top 5 B2B Email Marketing Examples to Boost Your Engagement. In this blog, we discuss the best B2B email marketing examples that you can use today! So let’s learn more about email marketing before diving into the best B2B email marketing examples! Some B2B Email Marketing Examples. Let’s learn more with an example!

Email Marketing 98

Email Marketing Outgrow Examples B2B Marketing 98

EveryoneSocial

JANUARY 30, 2017

Talent acquisition is something that you need to be, well, talented at so you can find the right people. Talent acquisition is NOT recruitment. Recruitment is responsible for filling out job vacancies , while talent acquisition is a long-term strategy that focuses on finding people who the company can groom into leaders and executives.

Acquisitions 67

Acquisitions Contingency Planning Work Management Planning 67

Vision Edge Marketing

OCTOBER 10, 2023

For example, order-to-cash or customer onboarding, or a critical support process like tech support ticket management. Let’s use the example of customer onboarding for a software company to illustrate the remaining steps. In our example, we decide to focus on redesigning the PoC process in the customer onboarding process.

Process 229

Process Optimization Work Management Marketing Management 229

markempa

FEBRUARY 16, 2015

“There are a lot of expenses associated with purchasing hundreds of thousands of leads annually, so we are constantly working to maximize acquisition economics,” explained George Hurley, Director of Marketing Analytics, Plymouth Rock Management Company of New Jersey. decrease in cost per acquisition and identified 528% more fraud.

Lead Generation 120

Lead Generation Acquisitions Purchase Sales Qualified Leads 120

Martech

JANUARY 23, 2023

As customer acquisition keeps getting more expensive, it makes sense to market more effectively to the customers you already have. They aren’t, although they often work together in email campaigns (as shown in the Leesa example below). Loss-aversion email examples 1. It’s also clear why the service is changing.

Email Marketing 110

Email Marketing Examples Urgency Marketing Merchandising 110

Zoominfo

MAY 21, 2020

And we’ve got examples. When Your Prospect Doesn’t Respond to Social Touches If your prospect has a social presence that allows you to do some research, but they haven’t responded to your social touches (reaching out on LinkedIn, or a Twitter @mention, for example), your prospect might be ripe for a cold email. What Is A BASHO Email?

Outreach 113

Outreach Examples Ideal Customer Profiles Top of Funnel 113

RDIGS

JUNE 13, 2023

” Did you know that 90% of B2B buyers think it’s important for companies to provide useful content at all stages of the buying process, not just at the acquisition and purchase stage? Determine your content goals with a few examples to get you warmed up. See the goal examples in the previous section for inspiration.

B2B Marketing 52

B2B Marketing Marketing AI Webinar Metrics Marketing & Strategy 52

KoMarketing Associates

DECEMBER 20, 2022

For example, a first-time user visits your site and in UA they’re called a New User while in GA4 they’re called a First Visit. Metrics are now named with the same convention across the board, for example, “first_visit”. Let’s take the Traffic Acquisition report for example. Takeaway #5: Customize Report Metrics.

Marketing Analytics Tools 217

Marketing Analytics Tools B2B Marketing B2B Paid Search Agency 217

Zoominfo

AUGUST 1, 2023

But advanced users know that intent can also be a handy tool for forecasting major corporate announcements like layoffs, acquisitions, or data breaches — events that can drive huge opportunities for any business able to capitalize. Let’s break down a few examples to show how intent can be your crystal ball.

Zoominfo 130

Zoominfo Intent Data Intent Intent Signal 130

ClearVoice

APRIL 22, 2021

Here, a guide to onboarding emails, including top do’s and don’ts and concrete examples from stellar brands: What is an onboarding email? This means the entire journey from acquisition to nurturing and retention must be carefully mapped. 3 examples of great onboarding emails. In fact, Gibbons says the exact opposite is true.

Examples 128

Examples Conference Newsletter Ideal Customer Profiles 128

Aberdeen

DECEMBER 3, 2020

Despite the many hurdles that organizations have had to overcome in 2020, there has been a recent uptick in acquisitions that have shaken-up the CX space. In the first part of this series, we covered Salesforce’s recent acquisition of Slack — but they aren’t the only one making waves. ServiceNow Acquires Element AI.

Acquisitions 52

Acquisitions Enterprise Management Cable Marketing Management 52

Webbiquity

APRIL 18, 2024

This makes your customer acquisition more efficient and helps boost overall marketing performance. For example, if you are scraping contacts from LinkedIn , automation can help you automatically assign scores to these leads based on how close they are to your ICP and their engagement level. Automation can help you with this as well.

Marketing Automation Services 149

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 149

Optinmonster

JANUARY 18, 2024

Here’s an example from Apollo.io : Lusha goes a step further. For more ideas, read our posts on how to write perfect welcome emails and the best welcome email examples. It can lead you to improve your customer acquisition. Here’s an example from Stencil. Their average unsubscribe rate is 0.7%.

Conversion Rate 52

Conversion Rate Conversion Examples Marketing Analytics Tools 52

Martech Advisor

DECEMBER 23, 2019

What are the recent acquisitions in the CDP space and how do they impact marketers? 2019 saw plenty of new launches as well as acquisitions in the CDP space. CDP Acquisitions: What’s Happening and Why. Amperity’s Acquisition of Custora: Towards a Machine Learning (ML) Platform.

Acquisitions 52

Acquisitions Enterprise Management Work Management Marketing AI 52

Webbiquity

JANUARY 23, 2024

But with the steep rise in customer acquisition costs , and research showing it costs up to five times more to acquire a new customer than to keep an existing one, you can’t ignore the importance of customer retention. For example, this tweet talks about Domino’s Pizza without tagging the brand. Guest post by Mehdi Hussen.

Customer Satisfaction 149

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 149