ANNUITAS

SEPTEMBER 21, 2018

A Memo from CEO Adam Needles to ANNUITAS clients on the Adobe Acquisition of Marketo. So don’t cancel your tickets for the next Marketo Marketing Nation Summit … that event likely has at least one more go-round.). – A short second … this is a welcome acquisition. Good morning. So we see it as a positive.

Marketo 193

Marketo Acquisitions Marketing Automation Services Enterprise Management 193

Pam Didner

OCTOBER 15, 2022

We’ve all been to big tech events and trade shows and witnessed the good, the bad, and the ugly. Let’s start with the basics of tech event management. Bringing events to life is stressful and tedious work. However, I know many event managers thrive on managing complex events. Event management is teamwork.

Work Management 83

Work Management Marketing Management Planning Effectiveness 83

Porch Group Media

MAY 4, 2021

Customer Acquisition. The top ranked marketing objective according to Nielsen’s research is customer acquisition. This doesn’t mean brands should stop focusing on acquisition, rather they need to work smarter, not harder. These events often correlate to an increase in purchasing. Data Quality.

Acquisitions 84

Acquisitions Planning First-Mover Advantage Marketing & Strategy 84

Customer Experience Matrix

JUNE 11, 2019

One of the unwritten laws of punditry is that one event is random, two events are interesting, and three events make a trend. By that measure, the purchases of data analytics vendors Looker by Google , Tableau by Salesforce , and Origami Logic by Intuit within a three week span must signify something.

Enterprise Management 253

Enterprise Management Marketing Management Analytics Acquisitions 253

Rev

JANUARY 25, 2023

We’re stoked to announce EV lenses , a new category of exegraphic data that is event based. EV lenses identify critical events among your top accounts and best prospects—in real time. Now, the moment that meaningful event happens within your customer base and your target accounts, your revenue team will receive triggered notifications.

Best Practices 78

Best Practices Outreach Acquisitions Relevance 78

Televerde

AUGUST 9, 2021

Your customer acquisition cost (CAC) is the amount of money your company spends on marketing and sales to acquire a new customer. It’s pretty all-encompassing; to calculate CAC, you include everything from salaries to ad spend to monthly rent to event swag. Quick Takeaways. With the right strategies (we’ll cover them here!),

Acquisitions 72

Acquisitions Cost Allocation Ideal Customer Profiles 72

Adobe Experience Cloud Blog

FEBRUARY 8, 2019

Events are often one of the biggest marketing expenses. According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. In this article, I’ll share an ROI attribution model that will help you accurately measure the results from your events.

Event Marketing 134

Event Marketing ROI Lead Ranking Planning 134

KoMarketing Associates

OCTOBER 12, 2022

There are several big changes, including how GA4 tracks conversions , the shift to events over goals, and the implementation of predictive metrics and audiences. . GA4 no longer has goals, instead, every conversion is tracked as an event. . Choose each conversion event you want to import. . Acquisition Overview .

Google 218

Google Ads Marketing Analytics Tools B2B Marketing 218

Hubspot

SEPTEMBER 18, 2023

That is why recognizing trigger events is key to being successful. In this article, we’ll cover what a trigger event is, why they’re important and provide examples you can apply to your own sales strategy. Broadly speaking, any industry change can be considered a trigger event and indicate a channel for making a sale.

Trigger Marketing 72

Trigger Marketing Press Eye-Tracking Marketing Analytics Tools 72

LeadsRX

DECEMBER 22, 2021

In this episode, we explore a solution to monitor all marketing channels to identify mobile app installations, mobile app events, and mobile app conversions. The benefits of determining what types of events are working best and what type of customer acquisition campaigns are working best are huge.

Mobile Advertising 78

Mobile Advertising Advertisements Advertising Mobile Marketing 78

Vidyard

NOVEMBER 19, 2020

In this year alone, we’ve gone from an environment where mingling at networking events full of hundreds of unmasked strangers was normal to one where nearly every office is virtual, we all wear sweats, and we live on Zoom. I liken it to going to a sporting event and being picked out of the crowd by the jumbotron camera.

Acquisitions 137

Acquisitions Video Marketing Work Management Click Rate 137

Hubspot

NOVEMBER 1, 2018

But it's a daunting task, which is why you need a talent acquisition strategy. Talent acquisition vs. recruitment. Talent acquisition, on the other hand, is a long-term HR strategy meant to attract the best, most qualified people and convince them to bring their unique skills to your company. Talent acquisition.

Acquisitions 93

Acquisitions Marketing & Strategy Best Practices High Quality Lead 93

Outbound Engine

SEPTEMBER 27, 2018

Why is it that we spend money on customer acquisition marketing when customer retention marketing works so much better? Reminding their customers of upcoming events and seasonal tips. The post Customer Retention Marketing vs. Customer Acquisition Marketing appeared first on OutboundEngine. Almost There! Get your free guide now.

Acquisitions 80

Acquisitions Stats Marketing & Strategy Custom Publishing 80

Zoominfo

NOVEMBER 1, 2022

Which events or activities should trigger the play? We’ve done 15 acquisitions since 2015,” Schuck said. For each play, these teams create a standard bill of materials that includes the following: What’s the mission of the play? What are the assets that we’ll create? Who are we targeting? What is the cadence?

Zoominfo 100

Zoominfo CMO Marketing Analytics Tools Enterprise Management 100

KoMarketing Associates

DECEMBER 20, 2022

When creating custom events to track, you will want to follow the same naming convention so you are speaking GA4’s language. Google has put together a list of recommended events for GA4. Let’s take the Traffic Acquisition report for example. Once located, drag it under Acquisition in the left-hand pane. Press Save.

Marketing Analytics Tools 217

Marketing Analytics Tools B2B Marketing B2B Paid Search Agency 217

Hubspot

MARCH 31, 2021

With a post event survey, you'll learn what attendees thought about the event, how they heard about it, and what they enjoyed most. Measuring attendee satisfaction will help you improve your event marketing and figure out what's working and what isn't. Below, let's review the best post event survey questions to ask.

Customer Surveys 89

Customer Surveys Customer Satisfaction Event Marketing Marketing Budget Creation 89

Sprout Social

JULY 25, 2023

Create social media conversion events in GA Goals in Google Analytics 4 are now called conversion events. Conversion events are user activities that evaluate the effectiveness of your social and digital marketing campaigns and contribute to your success rate.

Marketing Analytics Tools 140

Marketing Analytics Tools Social Media Top of Funnel Analytics 140

Webbiquity

JULY 19, 2022

How many people attended an event? Customer Acquisition Costs. Tracking customer acquisition costs is yet another effective way to increase ROI through the use of lagging indicators. But you can lower customer acquisition costs by focusing on this lagging metric to find ways of attracting new customers without spending more.

Lead Scoring 289

Lead Scoring Lead Ranking ROI Enterprise Management 289

LeadsRX

NOVEMBER 30, 2021

LeadsRx Journey™ identifies all touchpoints on the customer’s path-to-purchase, giving app developers key insight into marketing programs that drive app installs and in-app events App developers can now increase return on ad spend by knowing how all marketing programs contribute to conversion events. Portland, Ore.,

Multi-Touch Attribution 83

Multi-Touch Attribution Purchase Paid Search Agency Television marketing 83

SmartBug Media

OCTOBER 9, 2020

Recurring webinars don’t play nice with Marketo event programs. Build Your Marketo Event Program. To build your Marketo Event Program, you should take the following steps: 1. For a webinar, you will create an event program. For event programs, the webinar channel is also what makes the GTW sync available.

Marketo 71

Marketo Webinar Metrics Touchpoints Template 71

The Lead Agency

JULY 21, 2020

By now, there’s no doubt that you’ll be well aware of the devastating events unfolding across the globe. The Changing Face of Events. In light of the coronavirus outbreak, physical distancing has disrupted and, subsequently, reinvented the way businesses approach B2B marketing events. Transforming Your Approach to Events.

B2B 83

B2B Business Work Management Marketing Management 83

Martech

OCTOBER 31, 2023

Events, not sessions UA measured visits, not interactions. GA4 collects and stores interactions with your website or your app as events, those events provide insights on what’s happening,” said Sharon Mostyn, speaking at The Martech Conference. Events are called conversions in GA4 and they can be automatically collected.

Marketing Analytics Tools 112

Marketing Analytics Tools Paid Search Agency Acquisitions Analytics 112

Martech Advisor

DECEMBER 23, 2019

What are the recent acquisitions in the CDP space and how do they impact marketers? 2019 saw plenty of new launches as well as acquisitions in the CDP space. CDP Acquisitions: What’s Happening and Why. Amperity’s Acquisition of Custora: Towards a Machine Learning (ML) Platform.

Acquisitions 52

Acquisitions Enterprise Management Work Management Marketing AI 52

ANNUITAS

OCTOBER 9, 2023

Thanks again to our exceptional panelists, who included Jeff Ernst, CEO of SlapFive ; Natasha Sekkat, Director of New Customer Acquisition at AWS ; Ann Malen, Sr. The cornerstone of the dialogue at the event — hard copies of the book were given to all attendees. As always, the event is free to attend.

Marketing Analytics Tools 130

Marketing Analytics Tools CMO Multi-Channel Act-On 130

Webbiquity

MAY 30, 2023

Interestingly, increasing customer retention (generally a more cost-effective way to drive sales than through new customer acquisition) and improving audience engagement (a clear and easily measurable responsibility of marketing teams) were far lower on the list of goals. 6) Event marketing is bouncing back for B2B.

Marketing Budget 278

Marketing Budget Marketing Budget Creation Top of Funnel Marketing & Strategy 278

Customer Experience Matrix

FEBRUARY 3, 2020

Events in the past six months (stretching a bit to include early January 2020) include seven new funding rounds, three acquisitions of CDP vendors, four acquisitions by CDP vendors, and four asset sales by CDP companies. What’s particularly intriguing is the industry position of the firms in these deals.

Buy 240

Buy Work Management Marketing Management Acquisitions 240

FMG Suite

JUNE 7, 2021

Client appreciation events increase your brand awareness, put you face to face with clients, and, most of all, provide a meaningful “thank you” to your clients. . The key to timing is to focus on the “client” part of client appreciation and choose an event date and time that best suits the majority of your invitees. Cooking Class.

Personalization 52

Personalization Class Communities Advertising Mediums 52

Marketing Insider Group

MAY 21, 2014

I have been to a lot of events. I have experienced events as an attendee, an exhibitor and been honored to attend many events as a speaker. It’s a bit of an oxymoron to suggest that events should be always-on, continuous mechanisms that live on well beyond their physical space and the duration of the show.

Event Marketing 100

Event Marketing Planning Multi-Channel Conference 100

Predictive Response

JANUARY 28, 2021

The work of holding an event doesn’t stop with choosing the decor! Your event will only succeed if you keep track of your attendees, including any relevant information about them that can help you engage with them as a current or potential patron. Why is it so important to track event data?

Comparison 52

Comparison Budget Programs Work Management Customer Satisfaction 52

Outgrow

MARCH 24, 2023

Focusing on acquisition for fast growth 2. EPISODE 101: Navigating Fast Growth and Established Markets – Acquisitions, Retention, and Diversification in the Age of AI The Intro! Acquisition plus retention equals growth. Because if you think about we talked about the acquisition side of the equation, right?

Marketing AI 52

Marketing AI Acquisitions Work Management Marketing Automation Services 52

Smashmouth Marketing

JUNE 16, 2022

The Acquisition Expands Both Companies’ Demand-to-Pipeline Offerings. It has been a very eventful 3 years since I joined Green Leads as CEO with a global pandemic & rapid growth. To read more about the acquisition check out the press release. The strategy is for Green Leads to be a stand alone subsidiary of ACTIVATE.

Sales Qualified Leads 191

Sales Qualified Leads Marketing Qualified Leads Leads Lead 191

Kapost

APRIL 6, 2016

Customer Acquisition Is Costly. It initially makes sense that we spend more time and money on acquisition as opposed to retention. Here’s a breakdown of common customer acquisition cost centers: Outbound, or traditional, marketing (including advertisement, direct mail, cold calling, etc.). Event marketing.

Acquisitions 80

Acquisitions Cost Top of Funnel Cross-Selling 80

Vidyard

NOVEMBER 19, 2020

In this year alone, we’ve gone from an environment where mingling at networking events full of hundreds of unmasked strangers was normal to one where nearly every office is virtual, we all wear sweats, and we live on Zoom. I liken it to going to a sporting event and being picked out of the crowd by the jumbotron camera.

Acquisitions 65

Acquisitions Video Marketing Work Management Click Rate 65

Metadata

OCTOBER 19, 2022

Customers can now not only see the impact to ad and revenue metrics, but also to behaviors and events happening on the website. With the recent acquisition of the web personalization platform, Reactful, Metadata customers can now optimize conversions by personalizing web and landing pages based on site visitor intent or attributes.

B2B Marketing 52

B2B Marketing Demand Marketing Analytics Tools Paid Search Agency 52

6sense

DECEMBER 8, 2021

After more than a year without them, in-person events are starting to tentatively make their way onto our calendars once again. According to an April 15, 2021 survey of meeting planners, 80 percent plan to hold their next in-person event in 2021. Conferences and events bring together some of the brightest minds in any industry.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Personalization Lead Scoring 62

Marketing Insider Group

NOVEMBER 30, 2021

Many B2B companies spend a large amount of their marketing budget on customer acquisition. Customer marketing focuses on different metrics and tactics than marketing for acquisition purposes, so it’s important to include these in your existing marketing plan to ensure they’re captured.

Trust Marketing 317

Trust Marketing WOM Marketing Budget Marketing & Strategy 317

Porch Group Media

JULY 29, 2019

B2C Marketers are Feeling Greater Pressure When It Comes to Customer Acquisition. In a report by WBR Insights , 80% of digital marketers stated they are feeling great pressure to meet customer acquisition and revenue goals, stating that they feel like they are “running on a never-ending hamster wheel”. A lack of differentiation (54%).

Acquisitions 40

Acquisitions Terms and Conditions Peer-to-peer Mobile Advertising 40