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How to Effectively Plan and Manage a Large-Scale Tech Event

Pam Didner

However, I know many event managers thrive on managing complex events. Therefore, I have high respect for event marketing professionals who manage events with ease and don’t freak out when things go wrong. Event management is teamwork. Event goals. Event theme or tagline. Content tracks.

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How B2B Buyer Personas Influence Online Marketing Campaigns

KoMarketing Associates

How do they go about researching new solutions and vendor capabilities? Challenges / Solutions : Within each buyer persona, specific pain points need to be identified to ensure content marketing efforts address these issues and relate them back to products or solutions in an effective manner. Social Media Marketing and Advertising.

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How ABM strategies can accelerate marketing and sales velocity

Martech

Britt’s presentation also highlighted the necessity of sharing data between marketing and sales teams. When accounts start to visit your web properties, click on your ads, or attend your event, marketers must get sales teams involved with their marketing campaigns. Account-based marketing: A snapshot.

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B2B Prospecting Data Just Keeps Getting Better

ViewPoint

To get an understanding of the depth of data available to B2B marketers for prospecting, we invited a set of reputable vendors to open their vaults and share details about the nature and quantity of the fields they offer. Executive race, religion, country of origin, and second language (Stirista). Today''s guest blogger is Ruth P.

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How To Build Your Go-To-Market Strategy

Zoominfo

While every customer — and thus every potential business opportunity — is unique, establishing road rules for transitioning prospects to move further down the funnel, based on its likelihood to close, helps support forecasting models, and thus organizes customer acquisition in a systematic way.

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25 Post Event Survey Questions to Ask

Hubspot

With a post event survey, you'll learn what attendees thought about the event, how they heard about it, and what they enjoyed most. Measuring attendee satisfaction will help you improve your event marketing and figure out what's working and what isn't. You can use this question as a way to inform your pre event marketing.

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7 Of Our Favorite B2B Link Building Tactics in 2013 and Beyond

KoMarketing Associates

As such, it’s important for B2B marketers to get the best return possible for their event marketing investments. Here are two recommendation sets we created for specific event marketing and SEO link building initiatives. 12 Simple Ways to Build Links Through Events. Final Thoughts.