Porch Group Media

FEBRUARY 16, 2021

Year after year, email outperforms other marketing channels in terms of ROI, customer acquisition and retention. Litmus, 2020 ) According to 80% of professionals, email marketing drives customer acquisition and retention. eMarketer) Relevant emails drive 18x more revenue than broadcast emails. Disruptive Advertising ).

Email Marketing 72

Email Marketing Optimization Marketing Strategy Marketing & Strategy 72

Digilant

JULY 30, 2019

Technology advancement is allowing the consumer to use their mobile device to make purchases more seamlessly – according to Emarketer mobile commerce is expected to supersede desktop by the year 2021. . Social media is the #1 driver of customer acquisition amongst 61% of direct-to-consumer brands according to eMarketer. .

Advertising Agencies 40

Advertising Agencies Tactics Advertisements Advertising 40

Digilant

JULY 30, 2019

Technology advancement is allowing the consumer to use their mobile device to make purchases more seamlessly – according to Emarketer mobile commerce is expected to supersede desktop by the year 2021. . Social media is the #1 driver of customer acquisition amongst 61% of direct-to-consumer brands according to eMarketer. .

Advertising Agencies 40

Advertising Agencies Tactics Advertisements Advertising 40

Porch Group Media

NOVEMBER 12, 2020

Numerous studies have been conducted that prove that email marketing is at the top of the list in terms of customer acquisition and retention and new revenue generation: 81% of businesses say that email drives customer acquisition, and 80% for retention. According to Emarketer, 90.4% of Millennials, 77.5%

Paid Content 59

Paid Content Planning Emarketing Marketing Management 59

Porch Group Media

AUGUST 10, 2021

According to eMarketer, 70 percent of people expect a personalized experience. This guide outlines standard best practices to help you enhance email communications including the do’s and don’ts for designing acquisition emails, guidelines for creative, copy, technical and mobile advice, as well as the importance of utilizing landing pages.

Advertising Benchmark 98

Advertising Benchmark Statistics Email Marketing Trends 98

ViewPoint

FEBRUARY 11, 2014

Sifting through the information to siphon out the promising leads is less of an art than it is a science, said my latest guest on PowerViews, Ruth Stevens, who is an expert in customer acquisition and retention. You can connect with Ruth and learn more about eMarketing Strategy via the following resources: Website: www.ruthstevens.com.

Trade Show 120

Trade Show Cold Calling Emarketing Sales Qualified Leads 120

Porch Group Media

OCTOBER 1, 2020

Smart Insights) 81% of businesses say that email drives customer acquisition, and 80% for retention. Sending triggered emails based on a consumer’s behavior is effective for both acquisition and transforming customers into loyal brand advocates. eMarketer) Relevant emails drive 18x more revenue than broadcast emails.

Stats 71

Stats Email Marketing Trends Planning 71

Porch Group Media

OCTOBER 7, 2019

According to eMarketer’s recent report, US advertisers are set to spend close to $16 billion dollars on digital display ads bought in real-time on private marketplaces (PMPs) by 2021, according to the latest forecast from eMarketer. Interested in learning more marketing techniques to ramp up your customer acquisition?

Advertising Agencies 40

Advertising Agencies Advertisements Advertising Ad Exchange 40

Aberdeen

JANUARY 24, 2020

According to eMarketer , by 2020, 86.2% Programmatic ads make real-time bidding possible , which results in higher conversion and lower customer acquisition costs. If you want to hit the sweet spot with your customers, a little bit of research into identifying your target’s unique needs can go a long way. Programmatic Ads .

B2B Marketing 83

B2B Marketing Trends Intent Data Paid Search Agency 83

Martech Advisor

SEPTEMBER 4, 2019

According to eMarketer, a minority of consumers—42 percent—are satisfied with the flexibility that brands give them in determining the level and frequency of interaction that they have with the companies. Its name is Privacy. The Personalization vs. Privacy Conundrum.

Personalization 93

Personalization Mobile Advertising Privacy Ad Frequency 93

The Point

MAY 10, 2011

Joining me in the discussion are three recognized experts in Webinar content, customer acquisition, and event marketing. Stephens of eMarketing Strategy is an expert in customer acquisition and wrote the book (literally) on Trade Show & Event Marketing.

Webinar Metrics 100

Webinar Metrics Emarketing Trade Show Acquisitions 100

KoMarketing Associates

JANUARY 25, 2013

Recent studies from sources such as eMarketer and BtoB Magazine support this observation, in particular as it relates to SEO and social media as top B2B marketing channels for lead generation. Content Offers Ranked by Impact on Lead Acquisition Quantity. Content Offers Ranked by Impact on Lead Acquisition Quality.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

Porch Group Media

SEPTEMBER 24, 2019

Emarketer estimated that the ad spending on social video in the US increased by 38.1% eMarketer ). In Nielsen’s research, CMOs were asked to rank the importance of five primary objectives including brand awareness, customer acquisition, loyalty, advocacy and churn. Social Media Advertising Statistics. during 2018, reaching $7.85

Paid Content 40

Paid Content Advertising Channels Media Mobile Advertising 40

PathFactory

MARCH 4, 2021

While ABM is not a new concept, recent studies from eMarketer showed only 17% of B2B marketers worldwide said their ABM program was mature and driving strategic growth. Account based marketing (ABM) is about winning, protecting, and expanding key accounts to provide the greatest revenue growth potential.

Top of Funnel 111

Top of Funnel Account Based Marketing Paid Search Agency ABM 111

Porch Group Media

JANUARY 29, 2019

Sending triggered emails based on a consumer’s behavior is effective for both acquisition and transforming customers into loyal brand advocates. eMarketer). Acquisition. Check out these stats on the effectiveness of email marketing automation: Automated emails get 119% higher click rates than broadcast emails. Re-Engagement.

Email Marketing 60

Email Marketing Marketing & Strategy Marketing Strategy Trends 60

Valasys

DECEMBER 3, 2018

Claritas’ acquisition of Barometric, a media tracking and segmenting company, offers precise optimization of audiences across media channels. eMarketer has forecasted that by 2020, spending on mobile advertising will make up 43% of the total U.S. ad market which exceeds the total spending on all traditional media.

Advertising Agencies 40

Advertising Agencies Paid Search Agency Mobile Advertising Emarketing 40

Porch Group Media

NOVEMBER 12, 2019

Additionally, responses included direct revenue (55%), brand awareness (48%), leads generated or converted (47%) and customer acquisition (44%). Additionally, Emarketer estimated that the ad spending on social video in the US increased by 38.1% eMarketer ). Challenges to Success. during 2018, reaching $7.85 Sharethrough ).

Mobile Advertising 45

Mobile Advertising Trends Paid Search Agency Emarketing 45

Salesforce Marketing Cloud

JULY 20, 2021

AI adoption is surging: 84% of marketers reported they use AI somewhere in their acquisition and retention engines, up almost three times over just two years ago. Programmatic ad sales are soaring, from $60 billion in 2019 to an estimated $97 billion in 2022, according to eMarketer. What are these intrepid marketers doing with AI?

Marketing AI 98

Marketing AI Advertisements Advertising Lead Ranking 98

ViewPoint

MAY 23, 2011

Ruth is Founder of eMarketing Strategy , a consulting practice that assists companies build their customer acquisition and retention strategies. Today we're honored to have guest blogger Ruth Stevens share her thoughts on database marketing.

Resources 120

Resources B to B Work Management Marketing Management 120

ViewPoint

DECEMBER 20, 2011

Customer acquisition. Here are our guest marketing and sales bloggers along with their ViewPoint posts in 2011: Ardath Albee , CEO, Marketing Interactions eMarketing Expert Ardath Albee on the Limitations of a Lead Gen Mindset. Jim Dickie , Managing Partner, CSO Insights Dealing with the New Customer Acquisition Challenge.

Blogger 120

Blogger B2B Thought Leadership Work Management Marketing Management 120

Porch Group Media

NOVEMBER 10, 2022

A survey from eMarketer reveals that email marketing drives 25% of the overall revenues from those companies surveyed. Also according to an eMarketer study, the median email marketing ROI is 122%. Email is 40x more effective than social media for customer acquisition.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

Adobe Experience Cloud Blog

JULY 11, 2016

Add this to the fact that it costs at least 10 times more to acquire new customers than to sell to the ones you already have, according to eMarketer, and you’ve got a strong business case to invest in your customer base. Today, more than ever, marketers must focus on providing value through the entire customer lifecycle.

Cross-Selling 48

Cross-Selling B2B Thought Leadership Customer Satisfaction Lead Scoring 48

Content Standard

OCTOBER 14, 2015

Content technology is still the most important marketing technology, according to US B2B marketers, but other marketing technologies are not far behind, according to a recent survey from eMarketer. In addition to predictive technology, eMarketer has forecast an increased importance for big data, lead lifecycle, and programmatic technologies.

Lead Scoring 40

Lead Scoring Lead Ranking Emarketing Forecasting 40

Huptech Web

MARCH 2, 2023

By leveraging social media, the brand has reduced its customer acquisition costs and increased its return on investment. Almost half of the internet users in the country shop on social networking sites, according to eMarketer. Nearly half of the internet users in the US shop on social networks, according to eMarketer.

Paid Content 52

Paid Content eCommerce Social Media Paid Social Agency 52

Liveintent

NOVEMBER 10, 2020

Kerel Cooper, senior vice president of global marketing at LiveIntent, discussed these advantages in a September podcast with Nicole Perrin, an eMarketer principal analyst at Insider Intelligence. eMarketer · The Ad Platform: Advertising in the Personal, Permissioned Environment of Email | Sep 2, 2020.

Emarketing 112

Emarketing Newsletter Custom Publishing Acquisitions 112

Vision Edge Marketing

APRIL 11, 2012

eMarketer estimates that social network ad spending will be $1.3 For example increasing customer trial or share of preference may be tied to business outcomes around new customer acquisition or accelerating the rate of customer acquisition in order to impact revenue and market share. billion in 2009.

Social Marketing 100

Social Marketing Lead Scoring Lead Ranking Media 100

Porch Group Media

NOVEMBER 14, 2019

As part of any good email strategy, customer acquisition, retention and reactivation are all components of a solid email plan. While many marketers focus on more heavily on acquisition and retention, win back campaigns or email reactivation are just as crucial. Email Reactivation – Strategies to Win Back Dormant Customers.

Webinar Metrics 40

Webinar Metrics Marketing & Strategy Case Study Case Studies 40

Vision Edge Marketing

FEBRUARY 29, 2012

eMarketer estimates that social network ad spending will be $1.3 For example increasing customer trial or share of preference may be tied to business outcomes around new customer acquisition or accelerating the rate of customer acquisition in order to impact revenue and market share. billion in 2009.

Social Marketing 100

Social Marketing Lead Scoring Lead Ranking Media 100

KoMarketing Associates

JUNE 13, 2013

eMarketing Association Network – 525,073 members. In this group members have access to content shared from experts about customer acquisition techniques, strategies, best practices, and recommendations. This group is devoted to everything related to internet marketing. Online Lead Generation – 54,553 members.

Linkedin 120

Linkedin B2B Marketing Marketing Analytics Tools SEM 120

Porch Group Media

JULY 16, 2018

According to a study by eMarketer, 84% use social media. To learn more about V12’s entire suite of customer acquisition and retention solutions for the furniture industry, visit our website: [link]. V12 offers a range of customized on-line furniture audiences to target millennial on-line audiences. TWO: BE SOCIAL.

Paid Search Agency 75

Paid Search Agency Companies Mobile Advertising Loyalty 75

Porch Group Media

SEPTEMBER 18, 2019

Location based marketing is a powerful tool and more marketers are investing in this tactic to meet their customer acquisition and retention strategies. In fact, eMarketer predicts that marketers will spend $26.5 Location-Based Marketing on the Rise. billion on mobile-location marketing advertising in 2019.

Planning 40

Planning Ideal Customer Profiles Mobile Advertising Paid Search Agency 40

KoMarketing Associates

AUGUST 19, 2013

As such, for B2B marketers specifically, activity on Google Plus could potentially have significant effects on lead acquisition and brand trust. Ardath Albee (Marketing Interactions) – B2B Marketing Strategist specializing in eMarketing Strategies driven by compelling content that helps companies turn prospects into buyers.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

ViewPoint

JANUARY 26, 2012

Ruth Stevens is Founder of eMarketing Strategy , a consulting practice that assists companies in building their customer acquisition and retention strategies. Ruth is also author of Maximizing Lead Generation: The Complete Guide for B2B Marketers. Every business needs new customers.

B to B 120

B to B netFactor Media SEM 120

Adobe Experience Cloud Blog

DECEMBER 7, 2016

For a mobile team planning a large-scale acquisition campaign, these stats are scary. But it’s never too late to invest in a retention strategy to complement your user acquisition. Yet, at a $2 CPI, the team would have spent $1MM on retention—$962,000 of which would be lost on users who never returned. Another mobile marketing secret?

Opt-out 48

Opt-out Opt-in Mobile Marketing Thought Leadership 48

LEADership

OCTOBER 16, 2013

According to the same Custora survey , customer acquisition by email has quadrupled over the last four years and now accounts for almost 7% of customer acquisitions, with organic search still the most effective at 16%. An eMarketer survey shows 55% of B2B and 52% of B2C respondents citing content as the hardest tactic to execute.

Social Media 40

Social Media Email Marketing Social Marketing Marketing Budget 40

Inbox Insight

DECEMBER 10, 2018

Research company eMarketer suggests there will be continued (albeit less drastic) growth in UK Programmatic buying until 2019, going from £1.99 This article looks at how the future of B2B digital marketing is carving out its own ecosystem. billion ($2.69 billion) in 2015, to £3.39 billion ($4.58 billion) in 2017, and £4.52 billion ($6.10

Buy 45

Buy B2B Enterprise Management B2B Thought Leadership 45

QuanticMind

JANUARY 21, 2020

According to a recent eMarketer report , B2B marketers primarily produce content to drive sales, among other important marketing goals: Creating and distributing content to your target audience on key platforms works well for B2C, but this strategy isn’t enough to achieve B2B marketing goals.

Account Based Marketing 52

Account Based Marketing Demand Generation Agencies Demand Generation Lead Scoring 52