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Using data analytics for customer acquisition: Best of the MarTechBot

Martech

This helps in targeting specific customer groups with personalized marketing campaigns and offers. Campaign performance optimization: Measure and analyze the performance of marketing campaigns to identify the most effective channels, messages, and tactics. Use data to optimize campaigns for better ROI and conversion rates.

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Gmail spam updates are here: What now?

Martech

Starting in April, Google will enforce new rules for brands sending over 5,000 emails daily to Gmail addresses. For marketers relying heavily on email campaigns and communications, this policy will require quick action to ensure deliverability doesn’t take a hit. Give people an easy way to unsubscribe. Don’t be sketchy.

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Email Marketing Challenges in 2021

SendX

Source: Email Marketing Challenges Successful but challenging is how most businesses described their email marketing campaigns. But the benefits of email marketing are worth the effort. And we're going to help you with, by explaining and providing solutions to the email challenges in 2021.

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Google’s cookie deprecation: An essential marketing playbook for the post-cookie era

Martech

All this helps in data accuracy and more effective segmentation that can benefit from identifying inactive or less engaged customers for re-engagement campaigns. uses encrypted and hashed email addresses as identifiers, which users provide when they log in or register across millions of websites.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Finding the Right Platform for Cost-Effective Customer Acquisition

SmartBug Media

Customer acquisition is critical to the success of your business. A customer acquisition platform can make or break your business, so it’s important to find the ideal channels that work for your company. What Is Customer Acquisition Cost? What Is Customer Acquisition Cost? Of course, acquisition and retention are related.

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Four Smart Strategies to Improve Customer Experience and Increase Acquisition

Webbiquity

How can you capitalize on these growing trends of CX and acquisition? How to Improve CX and Increase Acquisition. Direct mail, email, and social media advertising are all items in a marketer’s toolkit that should be leveraged to gain the trust of potential customers. The power of WOMM should not be underestimated.