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Demandbase: A New Twist In The Lead Management Automation Market

delicious b2bmarketing

I would also put another group — one more focused on helping marketing align with, support, and enable sales: firms like BrightMarket, einsof, Longwood Software, and Salesforce.com with their Saleforce Content offering, to name a few. When evaluating any technology to help manage demand, the short list of features should look something like: 1) Prospect data acquisition — helps with targeting, list building, list management, and data quality.

B2B Lead Management Market Heats Up

delicious b2bmarketing

4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. In B2B, it’s not about batch-and-blast acquisition as much as it is about using email to continue a conversation. Laura Posted by: Laura Folio | April 17, 2008 at 04:54 PM Laura, speaking of interactive, two-way dialog, this string is great!