Webbiquity

NOVEMBER 11, 2021

Here are five points you should cover to scale your B2B business effectively. Considering that customer retention is five times cheaper than acquisition , it provides a highly cost-effective route to upscaling. Effective upscaling relies on an understanding of how you can refine your business model. Upsell and Cross-Sell.

Cross-Selling 266

Cross-Selling Effectiveness B2B Acquisitions 266

Vision Edge Marketing

JUNE 10, 2021

In this episode we’re using a fishing story to illustrate how to ensure Marketing and Sales work together when it comes to customer acquisition. Two Questions Set Up Everything When Regarding New Customer Acquisition. That happens too when it comes to new customer acquisition; some prospective customers are not a good fit.

Acquisitions 181

Acquisitions Lead Qualification Lead Scoring Lead Ranking 181

Zoominfo

APRIL 30, 2021

In this quick read, we look at takeaways from the sudden switch to virtual conferences, the effect going virtual has on the customer acquisition funnel, and the implications this short-term shift can have on the long-term future of your events. With fewer overall events, are the number and the quality of your leads impacted?

Trade Show 264

Trade Show Top of Funnel Acquisitions Enterprise Management 264

illumin

FEBRUARY 27, 2024

Walmart is diving into the streaming wars head first with its acquisition of VIZIO and its SmartCast Operating System. The real question is, will this acquisition position Walmart alongside the ranks of Amazon Prime, Netflix, Apple TV, and Disney+? And is there more to this acquisition than meets the eye?

Acquisitions 68

Acquisitions Advertising Agencies Marketing Proposals Paid Search Agency 68

Martech

DECEMBER 7, 2023

Defining the acquisition stage The acquisition stage marks the beginning of the customer journey. to assess the effectiveness of your email campaigns. By doing so, you can experience higher engagement rates and drive more effective campaigns. Ways to leverage data to deliver something meaningful back to customers.

Paid Content 75

Paid Content Acquisitions Cost per Acquisition Marketing AI 75

Digilant

MARCH 5, 2024

What Vizio’s Acquisition Means For the Advertising Landscape This move highlights the growing importance of advanced TV platforms in the digital advertising ecosystem. This integration promises to deliver more personalized and effective advertising experiences, benefiting advertisers and consumers alike.

Acquisitions 52

Acquisitions Advertising Agencies Opt-out Opt-in 52

Heinz Marketing

APRIL 19, 2024

Here’s why: Cost-Effectiveness: Acquiring new customers is significantly more expensive than retaining existing ones. Set up systems to track your customer retention rate, churn rate, net promoter score (NPS), and lifetime value (LTV) to gauge the effectiveness of your retention efforts.

Lead Scoring 59

Lead Scoring Lead Ranking Acquisitions B2B Marketing 59

ClickZ

FEBRUARY 1, 2022

Successful customer acquisition has no limits and can offer exponential possibilities, but must be balanced with retention. AddPeople’s Head of Campaign Management, Matt Rogers, offers seven tips to improve both customer acquisition and retention. Exploring acquisition as a business. You should focus on acquisition.

Acquisitions 124

Acquisitions Tips Word of Mouth Work Management 124

Zoominfo

MARCH 2, 2022

Henry Schuck, the founder and CEO of ZoomInfo, was recently on the M&A Science Podcast , hosted by Kison Patel, where he talked about his experience with mergers and acquisitions. Since 2015, ZoomInfo has made 12 acquisitions with multiple purposes in mind. So we chose to acquire Chorus instead — and it’s definitely paid off.

Acquisitions 100

Acquisitions Zoominfo Work Management Marketing Management 100

SmartBug Media

AUGUST 13, 2021

Gather ’round and get your notebook ready, because we’re going to show you five steps to build a review acquisition strategy for your senior care community. Third-party online reviews sites are also very important in your review acquisition strategy. Reputation management is a key factor in a successful review acquisition strategy.

Acquisitions 97

Acquisitions Effectiveness Ad Building Marketing & Strategy 97

Marketing Insider Group

JULY 27, 2016

Cost per acquisition (CPA) refers to the amount of marketing or advertising money spent to convert or acquire leads who click on your site or respond to your call to action (CTA). The post 15 Effective Ways to Reduce Cost Per Acquisition appeared first on Marketing Insider Group. To find […].

Cost per Acquisition 100

Cost per Acquisition Acquisitions Cost CPA 100

Liveintent

JULY 19, 2021

Ash and today’s customer acquisition and growth marketers actually have a lot in common: they want to catch them all. There’s plenty that marketers can learn from Ash and how to drive an effective acquisition campaign. The importance of diversifying your acquisition channels.

Acquisitions 124

Acquisitions Growth Marketing Ad Frequency Newsletter 124

Drew Neisser

FEBRUARY 3, 2023

An acquisition announcement garners a lot of excitement, but the real challenge rests in everything a company does afterwards to ensure that brand equity isn’t lost and that customers aren’t confused. Want an acquisition playbook? Here’s the kicker, no two acquisitions are the same. On your mark… Get set… Acquire a company!

Acquisitions 52

Acquisitions Positioning Practices Effectiveness 52

Champion Communications

OCTOBER 4, 2023

Logicalis UK & I Logicalis talks dos and don’ts of M&A one year on from Q Associates acquisition Last August, Logicalis bought out Microsoft and Cisco partner Q Associates to bulk up its UK&I data-centric IT service capabilities. The news was covered in Business Leader.

Acquisitions 62

Acquisitions Work Management Marketing Management Verticals 62

Zoominfo

APRIL 30, 2021

In this quick read, we look at takeaways from the sudden switch to virtual conferences, the effect going virtual has on the customer acquisition funnel, and the implications this short-term shift can have on the long-term future of your events. With fewer overall events, are the number and the quality of your leads impacted?

Trade Show 130

Trade Show Acquisitions Top of Funnel Enterprise Management 130

Sprout Social

MARCH 29, 2023

In this article, we explain ways to use social to build and refine highly effective recruitment strategies—whether you’re trying to fill entry-level positions or C-suite roles. Partnerships between social and talent acquisition practitioners are mutually beneficial since they share multiple goals.

Social Media 98

Social Media Acquisitions Media Marketing & Strategy 98

MarketJoy

AUGUST 22, 2023

Sales Facilitation by MarketJoy is a game-changing approach to customer acquisition. Why your current efforts are not producing ROI In the rapidly evolving business landscape, companies are constantly grappling with the challenge of customer acquisition. Scientific Approach: MarketJoy applies science to customer acquisition.

Acquisitions 52

Acquisitions Burn Rate Work Management Buyer Intent 52

KoMarketing Associates

DECEMBER 18, 2017

According to the second annual “Database Strategies and Contact Acquisition Survey” from Demand Gen Report, about 65 percent of marketers intend to target specific segments in the future for better engagement. Nearly 71 percent claim that they don’t have the time/resources to implement an effective process.

Acquisitions 178

Acquisitions B2B Marketing B2B Verticals 178

Liveintent

SEPTEMBER 8, 2021

While sending messages to subscribers may be the first thing that comes to mind when you think about email acquisition principles, email marketing is only a small piece of the puzzle. Score acquisition sources. Email acquisition is an art, but doing it well requires some science. And, not all acquisitions are created equal.

Acquisitions 71

Acquisitions CRM Privacy Advertising Agencies 71

Heinz Marketing

SEPTEMBER 26, 2020

How to run an effective virtual meeting: Stop blaming Zoom! Here are some ways to keep an effective virtual meeting. Acquisition Attribution: How AdRoll Measures ROI across Sales and Marketing. The post B2B Reads: Blaming Zoom, Acquisition Attribution, and Meetings appeared first on Heinz Marketing.

Acquisitions 101

Acquisitions B2B B2B Sales Lead Ranking 101

Benchmark Email

FEBRUARY 8, 2023

There are many ways to win new customers, and acquisition email sits right up there with the most effective methods. In this guide, we’ll… The post What is an Acquisition Email and Why You’re Under-Utilizing It appeared first on Benchmark Email.

Acquisitions 78

Acquisitions Advertising Benchmark Effectiveness Email Marketing 78

ClickZ

FEBRUARY 27, 2020

And the benefits will generate a “data flywheel” effect—companies that learn faster will have better offerings, attracting more customers and more data, further increasing their ability to learn. These areas—which collectively we will call Customer Acquisition 3.0—have Let’s first quickly define Customer Acquisition 1.0

Acquisitions 99

Acquisitions Marketing AI Ideal Customer Profiles Cross-Selling 99

Martech

APRIL 4, 2024

Take the perpetual hot button of email acquisition. But I can manage those addresses so they don’t hurt my sender reputation or email effectiveness. I’ll also improve organic acquisition and build a business case to show the business development team why they’re wasting money on these lists.” Get MarTech!

Email Marketing 88

Email Marketing Effectiveness Work Management Planning 88

ClickZ

APRIL 1, 2020

30-second summary: Machine learning (ML) is the AI focal point for your customer relationship management (CRM) tool and can be the key to boosting your customer acquisition. If you’re looking for a strategy to get ahead when it comes to customer acquisition, machine learning can be your secret weapon. Effective data collection.

Acquisitions 128

Acquisitions Marketing AI Marketing Automation Services FAQ 128

SmartBug Media

AUGUST 18, 2020

This particular question came up often and has continued to come up frequently: “What should my efforts, both marketing and business in general, be focused on when it comes to customer acquisition versus customer retention?”. Customer Acquisition Drives Growth. The most effective growth strategies have been just that, strategies.

Acquisitions 98

Acquisitions Allocation Paid Social Agency Paid Search Agency 98

SmartBug Media

MARCH 13, 2023

In this article, we’ll cover six steps for mapping your customer lifecycle stages effectively so you can maximize the value of each stage of the customer journey. In the acquisition stage, your goal may be to increase conversions by targeting offers or incentives to encourage purchase decisions. What Is the Customer Lifecycle?

Effectiveness 98

Effectiveness Touchpoints Customer Satisfaction Loyalty 98

KoMarketing Associates

OCTOBER 4, 2016

However the key question is how to bridge the gap between effective content development and impactful marketing results. The secret ingredient is an effective distribution channel. Of course it might be difficult to gauge effectiveness since business objectives and success benchmarks vary amongst respondents.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

Tomorrow People

JULY 19, 2022

This article will share four key characteristics of an effective GTM plan, along with some practical tips and examples. What are the characteristics of an effective go-to-market (GTM) plan? Measure the quantity and quality of these articles or mentions to gauge your effectiveness at getting coverage. So what does that look like?

Planning 156

Planning Marketing Analytics Tools Marketing Plans Effectiveness 156

SmartBug Media

MAY 27, 2020

How effective are your current marketing strategies? A good measure of efficacy is your paid channels’ customer acquisition costs (CACs). If you’re seeing a CAC that goes far above your organization’s target CAC, you might benefit from the following strategies for keeping your customer acquisition costs low: 1.

Acquisitions 98

Acquisitions Cost Landing Pages Advertising Funnels 98

Televerde

AUGUST 9, 2021

Your customer acquisition cost (CAC) is the amount of money your company spends on marketing and sales to acquire a new customer. Because it covers so much, customer acquisition cost is often one of the first places upper management looks to find cost-saving opportunities. Quick Takeaways. To start, you need to know your existing CAC.

Acquisitions 72

Acquisitions Cost Allocation Ideal Customer Profiles 72

FMG Suite

SEPTEMBER 19, 2023

SAN DIEGO, July 13, 2023 – FMG Suite, a leading SaaS company specializing in marketing content, automation, and websites for financial advisors, today announced its acquisition of MyRepChat, the number one client text messaging platform for regulated industries. MyRepChat is headquartered in Bloomington, MN.

Acquisitions 52

Acquisitions Enterprise Management Allocation Marketing Management 52

Tomorrow People

JUNE 14, 2022

Read on to learn about the most crucial steps of effective competitive analysis. In B2B tech, this might mean having the most efficient and effective software solution, for instance. Their answers will help you shape an effective persona profile—and give you additional insights about your target audience as well as your competitors.

Analysis 156

Analysis Effectiveness Work Management Marketing Management 156

SmartBug Media

AUGUST 4, 2020

These are the six essential steps to building a review acquisition strategy. Step 1: Identify the Best Channels for Your Review Acquisition Strategy. As you’re building your review acquisition strategy, it’s important to remember that the burden of generating reviews shouldn’t only fall on the shoulders of a select few team members.

Acquisitions 94

Acquisitions Ad Building Marketing & Strategy Top of Funnel 94

seo.co

DECEMBER 1, 2020

One of the most important elements of backlink acquisition to get down early is backlink acquisition timing. In this guide, we’ll teach you how to time your backlink acquisition. The Basics of Backlink Acquisition. Let’s start with a primer on backlink acquisition, and its role in SEO. Why Does Timing Matter?

Acquisitions 69

Acquisitions Domain Link Building High Quality Lead 69

Rev

SEPTEMBER 12, 2019

The terms of the acquisition were not disclosed. . These acquisitions, coming on the heels of the recent Dun & Bradstreet grab of Lattice Engines , should have a lot of CDPs, if not nervous, certainly eyeing these moves with raised eyebrows. Happier people, who are more effective at their jobs. (I What business? The result?

Acquisitions 113

Acquisitions Marketing AI Enterprise Management Marketing Management 113

Seismic

DECEMBER 1, 2020

Unfortunately, there aren’t many existing tools to engage with buyers in an effective and authentic manner across platforms, all while staying compliant, building a personal brand, and driving revenue for your organization. For more details on the acquisition, visit Seismic’s Newsroom for our press release. Social media in sales today.

Acquisitions 89

Acquisitions Social Media B2B Sales Press 89

Search Engine Journal

OCTOBER 27, 2021

Despite recent Google Ads changes, marketers can still improve acquisition efficiency. The post 13 Effective Ways to Reduce Your Google Ads CPA appeared first on Search Engine Journal. Here are the latest best practices for optimizing CPA.

CPA 124

CPA Cost per Acquisition Google Ads 124