KoMarketing Associates

NOVEMBER 6, 2018

According to another recent survey from Spiceworks, the majority of those polled (57 percent) claimed that their top goal was to influence revenue through new account acquisition. I’m not going to dwell on the reasons why this is a bad idea. The tie to lead generation is top on the list. Brand Insulation. Keyword Visibility.

SEO 121

SEO B2B Thought Leadership Lead Scoring Lead Ranking 121

Hinge Marketing

MARCH 4, 2019

They begin looking for providers that are well-qualified to address their issue and start drawing up a list of potential vendors. A similar case can be made for its impact on talent acquisition. Visit his website, blog, Twitter page — or anywhere he dwells in the digital landscape — and his brand is instantly recognizable.

Service 91

Service Brand Identity Branding Differentiation 91

Lead Liaison

APRIL 8, 2019

In our six years in business, we’ve seen it happen over and over again, Oracle acquiring Eloqua , Upland Software acquiring LeadLander , Adobe acquires Marketo …the number of acquisitions goes on and on. Just look at the list of recent acquisitions on MarTech Today. Then, you’ll murmur “I was wondering what happened to them”.

Lead Liaison 11

Lead Liaison Marketing Management Marketing Automation Services Leadlander 11

Delivra

NOVEMBER 14, 2018

By focusing your efforts on developing strong content marketing and a solid email automation strategy, you have the ingredients for successful customer acquisition. More than likely, your company has spent more than enough time dwelling on the problems between your sales and marketing teams. Change the focus to email automation.

B2B Sales 68

B2B Sales Email Marketing Automation B2B Marketing 68