Sprout Social

OCTOBER 12, 2020

In this Epic Games Tweet, for example, it’s clear the brand wants consumers to download a specific video game. This post From awareness to acquisition: Creating a content funnel that converts originally appeared on Sprout Social.

Top of Funnel 143

Top of Funnel Acquisitions Advertising Funnels Digital Marketing Funnels 143

Outbound Engine

SEPTEMBER 27, 2018

Why is it that we spend money on customer acquisition marketing when customer retention marketing works so much better? Download the free From Lead to Loyalty guide. The post Customer Retention Marketing vs. Customer Acquisition Marketing appeared first on OutboundEngine. Get It Now! Customer retention marketing stats.

Acquisitions 80

Acquisitions Stats Marketing & Strategy Custom Publishing 80

Mereo

AUGUST 18, 2022

BOTH BUYER RETENTION AND ACQUISITION PLAY A ROLE IN REVENUE PERFORMANCE. These benefits do not diminish the role buyer acquisition plays in feeding revenue, though. Download the Seek to Serve eBook. The post Buyer Retention vs. Acquisition: Should You Try to Achieve Both? FINDING THE RIGHT BALANCE FOR YOUR BUSINESS.

Acquisitions 41

Acquisitions Top of Funnel Buyer's Journey Thought Leadership 41

Oktopost

OCTOBER 1, 2021

DOWNLOAD YOUR FREE BRAND STRATEGY TEMPLATE. Most importantly, your brand strategy provides the framework on which your entire customer acquisition process is built. DOWNLOAD YOUR FREE BRAND STRATEGY TEMPLATE. There’s one sure way to build a strong brand identity that conveys exactly what you want. Email Address.

Template 62

Template Brand Identity Branding Marketing & Strategy 62

Martech

JANUARY 31, 2024

In 2023, there were 121 acquisitions totaling $52.5 This represents a significant 51% decrease in acquisitions from 2022 to 2023. CabinetM’s Q4 2023 MarTech Innovation & Year End Review is not gated, and downloading the report will not result in a barrage of emails and phone calls.

Activities 101

Activities Acquisitions Features Purchase 101

Sales Engine

FEBRUARY 25, 2016

People simply won’t read your blogs, watch your videos, or download your white papers unless there’s some sort of problem that they’re trying to solve. Building great content always goes back to addressing key pain points that your prospects have and creating engagement based on those issues.

Acquisitions 149

Acquisitions Webinar Metrics Marketing & Strategy Marketing Automation Services 149

Customer Experience Matrix

FEBRUARY 3, 2020

The CDP Institute published its semi-annual Industry Update report today, which you download here for free. Events in the past six months (stretching a bit to include early January 2020) include seven new funding rounds, three acquisitions of CDP vendors, four acquisitions by CDP vendors, and four asset sales by CDP companies.

Buy 240

Buy Work Management Marketing Management Acquisitions 240

Hubspot

APRIL 23, 2020

Acquisition marketing campaigns are critical to bring in new customers and revenue. I wrote this post to share with you how we crafted our latest acquisition campaign to hit and exceed our acquisition targets. The beginning of our Q1 2020 Acquisition Campaign started with a blinking cursor. Establishing the Campaign.

Acquisitions 94

Acquisitions Hubspot Lead Scoring Lead Ranking 94

Martech

OCTOBER 31, 2023

For B2B sites it can measure file downloads, so you can know not only which files were downloaded but which page they were downloaded from. GA4 has two different types of acquisition reports: user and traffic. User acquisition is the first time that that the user came in to your site,” said Mostyn.

Marketing Analytics Tools 118

Marketing Analytics Tools Paid Search Agency Acquisitions Analytics 118

Sales Engine

FEBRUARY 25, 2016

People simply won’t read your blogs, watch your videos, or download your white papers unless there’s some sort of problem that they’re trying to solve. Building great content always goes back to addressing key pain points that your prospects have and creating engagement based on those issues.

Acquisitions 120

Acquisitions Webinar Metrics Marketing & Strategy Marketing Automation Services 120

Webbiquity

MAY 30, 2023

Interestingly, increasing customer retention (generally a more cost-effective way to drive sales than through new customer acquisition) and improving audience engagement (a clear and easily measurable responsibility of marketing teams) were far lower on the list of goals. Download the report to get the full story.

Marketing Budget 278

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 278

Hinge Marketing

MAY 10, 2017

Mergers and Acquisitions (M&A) are time-honored strategies to grow a business. In fact, a half-baked acquisition can create major operational headaches, damage your reputation and stop growth in its tracks. According to Harvard Business Review , between 70% and 90% of acquisitions are failures. That’s a sobering statistic.

Acquisitions 63

Acquisitions Marketing & Strategy Differentiation Customer Satisfaction 63

Webbiquity

JULY 19, 2022

Customer Acquisition Costs. Tracking customer acquisition costs is yet another effective way to increase ROI through the use of lagging indicators. But you can lower customer acquisition costs by focusing on this lagging metric to find ways of attracting new customers without spending more. Churn Rate.

Lead Scoring 289

Lead Scoring Lead Ranking ROI Enterprise Management 289

Hinge Marketing

AUGUST 24, 2017

This video discusses talent acquisition and recruiting for AEC, why it’s important and how to use your employer brand to attract talent. Hi, I’m Karl, and today we are gonna talk about talent acquisition and recruiting for AEC. The post Talent Acquisition and Recruiting in AEC [VIDEO] appeared first on Hinge Marketing.

Acquisitions 48

Acquisitions Video Marketing Validation Differentiation 48

Webbiquity

APRIL 23, 2024

A high ROI in email marketing indicates that your campaign is working; the right people are seeing it and being compelled to take the intended action, which could be downloading a resource, making a purchase, or subscribing to a newsletter. Your marketing staff needs to develop a compelling acquisition strategy, and carry it out carefully.

ROI 172

ROI Email Marketing B2B Marketing Marketing Automation Services 172

Webbiquity

APRIL 18, 2024

This makes your customer acquisition more efficient and helps boost overall marketing performance. You can set up automated responses to actions such as website visits, email opens, or content downloads, companies. You get deep insights that inform smarter business decisions. Automation can help you with this as well.

Marketing Automation Services 155

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 155

Allocadia

APRIL 3, 2019

With the help of Allocadia, Learning House reduced its cost-per-acquisition by at least 25 percent across all clients. Her goals are two-fold: to secure the best exposure and ROI for universities by analyzing and optimizing media buys and campaigns, and to keep the cost-per-acquisition low to maximize profitability.

Cost per Acquisition 59

Cost per Acquisition Case Study Case Studies Acquisitions 59

Zoominfo

FEBRUARY 15, 2023

To learn more about how ZoomInfo is helping sales, marketing, and talent acquisition professionals hit their number, and how we can help you hit yours, download the 2023 ZoomInfo Customer Impact Report.

Zoominfo 130

Zoominfo Customer Surveys Marketing Analytics Tools Sales Cycle 130

Heinz Marketing

JANUARY 5, 2018

Consolidation amongst B2B marketing technology and service providers has been a constant over the past several years, and 2018 started with a bang with Terminus’s announced acquisition of BrightFunnel earlier this week. Matt: What does this acquisition mean for marketers? This acquisition was led by her and Spett.

Acquisitions 54

Acquisitions Account Based Marketing Marketing Automation Services ABM 54

The Point

JUNE 23, 2020

Email, as one example, plays a very different (and less dominant) role in the marketing mix than it did only a few years ago, having migrated from acquisition to nurture and customer marketing. To download the SiriusDecisions report (free download, registration required), click here. Email is very much alive.

Lead Ranking 264

Lead Ranking Enterprise Management Marketing Qualified Leads Account Based Marketing 264

Tomorrow People

JUNE 7, 2021

Due to this a PLG strategy will often be defined by shorter sales cycles and a lower customer acquisition cost (CAC). Here’s the product, download a free version, start using it, and see quick benefits. Focus beyond acquisition. Marketing and sales-led growth will typically place a priority on acquisition. Activation.

Enterprise Management 156

Enterprise Management Product Work Management Marketing Management 156

Zoominfo

MARCH 1, 2021

Although the company budget affects all departments, these specific KPIs pertain to marketing teams (and therefore sales, too): Customer acquisition cost (CAC) or Cost per acquisition (CPA) Return on investment (ROI) Return on ad spend (ROAS) Cost per click (CPC) — advertisement Marketing spend per customer. Budget and Resource Use.

Lead Ranking 207

Lead Ranking Paid Content Marketing Qualified Leads Cost per Acquisition 207

Zoominfo

MARCH 24, 2021

individual role changes and mergers and acquisitions) Data entered in the wrong field Duplicate entries Misspellings, typos, and spelling variations Non-normalized data. For instance, the CEO who downloads your whitepaper might not appreciate getting an email notification to download the same document.

Data Hygiene 251

Data Hygiene Buyer Personas Churn Rate B2B 251

ANNUITAS

OCTOBER 9, 2023

Thanks again to our exceptional panelists, who included Jeff Ernst, CEO of SlapFive ; Natasha Sekkat, Director of New Customer Acquisition at AWS ; Ann Malen, Sr. For those looking to get a better idea of the topics and concepts covered at the Summit, you can download the digital version (now in its second edition!)

Marketing Analytics Tools 130

Marketing Analytics Tools CMO Multi-Channel Act-On 130

Martech

MAY 19, 2022

We hope you’ll take this opportunity to download this free buyers’ guide that looks at today’s email marketing technology and walks you through what you should consider before adopting a new platform or making the switch from your current provider. Mergers and acquisitions. Download it today! Venture funding. Let us know!

Marketing Report 111

Marketing Report Email Marketing Enterprise Management Work Management 111

Adobe Experience Cloud Blog

JULY 17, 2015

They can be very focused on acquisition and lead generation. To learn more about this method of inbound, download our brand new ebook: Transformational Inbound Marketing: Your Secret Weapon for Acquisition and Retention. So you need to be found, and inbound marketing helps you do just that.

Inbound Marketing 48

Inbound Marketing Acquisitions Thought Leadership Multi-Channel 48

Webbiquity

MARCH 8, 2022

When you run a quiz, you can ask people questions in a fun and engaging way, even before they sign up, subscribe, or download anything. Visit his website to download free social media visual templates for Instagram, Facebook, Pinterest, and more networks. It’s why this type of content is gaining popularity these days.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

Hinge Marketing

MAY 2, 2016

Mergers and acquisitions have become a popular business strategy for companies looking to expand into new markets or territories, gain a competitive edge, or acquire new technologies and skill sets. There are essentially two kinds of mergers and acquisitions: strategic and financial. That’s a strategic merger.

Acquisitions 48

Acquisitions Work Management Marketing & Strategy Marketing Management 48

Martech

FEBRUARY 6, 2023

Managing a directory of this size means keeping track of new products, new categories, acquisitions and their associated name changes, as well as unfortunate company and product implosions. Mergers and acquisitions Looking at M&A activity in 2022, there were 246 acquisitions for a total value of $54.9B Get MarTech!

Marketing AI 90

Marketing AI Budget Programs Acquisitions Startups 90

Walker Sands

DECEMBER 1, 2023

That can include purchases, of course, but also extends to actions like downloading a white paper, filling out a form or reading a specific number of pages. These include events like ad clicks, ad exposure, app removes, file downloads and site searches. you want to track.

Marketing Analytics Tools 52

Marketing Analytics Tools Marketing Report Paid Search Agency Google 52

MindFire

JUNE 3, 2022

Such as: NEW Optichannel Marketing Solutions you may not be aware of and why they are essential in today’s world NEW Customer Loyalty Strategies for Growth and Success Customer Acquisition Program Must-Haves Employee Recruitment Program Opportunities NEW Avenues for Fulfillment & Engagement Efficacy Fully Integrated Marketing Programs.

Webinar Metrics 98

Webinar Metrics Marketing & Strategy Fulfillment Marketing Management 98

Hubspot

APRIL 9, 2020

Dive deeper into HubSpot's survey data by clicking the download button below. To learn how others are approaching their SEO goals, you can access over 70 data points and trends from over 3,400 marketers around the world.

Hubspot 89

Hubspot SEO Acquisitions Trends 89

Hinge Marketing

DECEMBER 4, 2019

If your firm hasn’t been part of a merger or acquisition, some of your competition certainly has. How do mergers and acquisitions impact a firm’s brand (maybe even multiple brands if we’re talking about a “ house of brands ”), marketing and business development? Download the M&A Guide for Professional Services Firms.

Marketing & Strategy 118

Marketing & Strategy Marketing Strategy Planning Work Management 118

Hinge Marketing

JULY 11, 2016

And it’s why talent acquisition is so important to the success of a professional services firm. The Difference Between Talent Acquisition and Recruiting. It’s not uncommon to confuse talent acquisition and recruiting — and that can be a mistake for a professional services firm. That’s true. The difference is significant.

Acquisitions 48

Acquisitions Service Effectiveness Marketing & Strategy 48

Martech

NOVEMBER 29, 2021

This acquisition is expected to enable Deloitte Digital to offer customers support in content production for campaigns, websites, mobile apps, social and other digital channels. The acquisition also is the latest example of how major consultancies are transforming to offer more technology-driven services. Click here to download!

Paid Search Agency 99

Paid Search Agency Advertising Agencies Ad Agencies Marketing Management 99

Aberdeen

FEBRUARY 7, 2022

Knowledge Brief Building Tomorrow’s Workforce Today More than half (51%) of HR leaders expect continued industry disruption — take a proactive approach to your talent acquisition pipeline. Download the knowledge brief to find out how BIC organizations are driving talent acquisition excellence. Download the Knowledge Brief.

Ad Building 52

Ad Building Class Acquisitions Correlation 52