Zoominfo

MAY 21, 2020

Anyways – out of curiosity, do you prefer to speak with IT Hiring Managers, Talent Acquisition folks, or someone else when going after new accounts? A quick look at his Linkedin profile showed that Rich played a large part in a recent merger and acquisition—a company event that often marks a purchase opportunity.

Outreach 113

Outreach Examples Ideal Customer Profiles Top of Funnel 113

readwrite

JUNE 30, 2008

Google acquired DoubleClick in March 2008 for $3.1 But then, Google does often seem to take a rather long time to integrate its acquisitions (just think GrandCentral of Jaiku ). Today, Google announced that it is rebranding DoubClick’s Performics Affiliate as the Google Affiliate Network.

Adsense 40

Adsense Google Doubleclick Banners 40

readwrite

APRIL 7, 2008

Since the beginning of 2007, Microsoft bought aQuantive for $6 billion, Google acquired DoubleClick for $3.1 billion, AOL built up its Platform A with acquisitions of Tacoda , and Quigo , WPP spent $649 million to purchase 24/7 Real Media, and Yahoo! is currently top dog. itself paid $680 million for Right Media. And now with AMP!

Advertising Agencies 40

Advertising Agencies Advertisements Advertising Doubleclick 40

WebMarketCentral

JUNE 4, 2007

The recent acquisitions of DoubleClick by Google and RightMedia by Yahoo are rightfully raising privacy concerns about behavioral advertising. And with just a few companies now having access to the information in all of those cookies, your privacy is significantly diminished. Think Tom Cruise in Minority Report.

Doubleclick 20

Doubleclick Privacy Paid Search Agency Advertising Agencies 20

Single Grain

JULY 16, 2021

In this context, e-commerce marketers have no choice but to find new acquisition channels. Then, choose a thumbnail, and enter your text, CTA and URL: You can also add a tracking pixel from third-party tools such as DoubleClick and Adform (here is a list of all the third-party options available). Last Thoughts on TikTok Ads.

Paid Search Agency 133

Paid Search Agency Ads Top of Funnel Campaigns 133

Single Grain

AUGUST 8, 2023

Key Results: Programmatic advertising campaigns led to increased contact-us form fills and brochure downloads, resulting in an average cost per acquisition (CPA) of $6.70. Marketing Approach : Cyber Publicity helped Kellogg Company utilize programmatic buying through DoubleClick Digital Marketing, leveraging display and video campaigns.

Case Study 52

Case Study Case Studies ROAS Advertising Agencies 52

Hubspot

FEBRUARY 27, 2020

One of the best ways to measure is to invest in an impression tracker like DoubleClick Campaign Manager and integrate it with your business intelligence software. If you have multiple user acquisition sources, a simple way to isolate the impact of direct response on YouTube would be to target your ads to specific geographic locations.

Youtube 92

Youtube Cost per Acquisition Advertisements Advertising 92

Martech Advisor

OCTOBER 17, 2019

Cost-per-acquisition (CPA). The concept of an ad network was championed by DoubleClick in 1996, and after Google bought DoubleClick in 2007 for $3.1 billion, it became DoubleClick for Publishers (DFP), a premium network of publishers for the tech giant. Viewable CPM (vCPM). Cost-per-click (CPC).

Cost Per Thousand 41

Cost Per Thousand Paid Search Agency Adsense Ads 41

Hubspot

JULY 4, 2017

In the meantime, we recommend checking out Google’s criteria for what constitutes a “bad ad” on its DoubleClick blog. Check out Alakov’s video summary of the features: 5) Acquisition of Owlchemy Labs. No More Inbox Scanning (for Ads). Now, Google might add that to its portfolio of capabilities. YouTube is host to myriad 360° videos.

Google 78

Google Doubleclick Display Mobile Marketing 78

Customer Experience Matrix

MAY 23, 2007

What with all the recent acquisitions in the digital marketing industry, I thought I’d draw a little diagram of all the components needed for a complete solution. A few of the recent acquisitions (Acxiom Impact / Kefta, Omniture / Touch Clarity, Silverpop / Vtrenz) marry particular pairs of capabilities. The results were a surprise.

Enterprise Management 120

Enterprise Management Marketing Management Vtrenz Online Marketing 120