Martech

FEBRUARY 15, 2024

Mergers and acquisitions can throw your marketing plans into chaos. Plus, you start to see overlaps and conflicts with vendors. Tap whatever collaboration tools are available: Slack, a shared Command Center for documents, scheduled non-meeting work time, and brief update videos for executives.

Work Management 90

Work Management Brand Identity Branding Marketing Management 90

Zoominfo

OCTOBER 19, 2021

On a recent episode of the Business Breakdowns podcast , Schuck talked about lessons from ZoomInfo’s mergers and acquisitions, discussed how data influences today’s sales teams, and offered advice to aspiring business builders. So, he dusted off his old vision document and asked the new engineers if what he wanted was too hard.

Zoominfo 130

Zoominfo Privacy Sales Cycle Acquisitions 130

Zoominfo

JUNE 27, 2022

often means the vendor with the most records wins and the one offering the highest quality data gets overlooked. When a merger or acquisition takes place, employee job roles and responsibilities often evolve or change. Other vendors attempt to provide a large number of records, but often at the cost of quality.

Purchase 130

Purchase Work Management Marketing Management Lead Ranking 130

Litmus

MAY 10, 2021

We even include a free template to help you evaluate vendors! It’s times like these that having a documented content strategy is extremely handy. Having a strategy document to call upon when you need to review and confirm goals will help you determine what’s most important for your marketing. Consider features you want.

Marketing Automation Services 143

Marketing Automation Services Budget Programs Work Management Template 143

Zoominfo

OCTOBER 8, 2019

Customer acquisitions often require a combined effort from sales, marketing, product leaders, and executives. Hot-button topics These should be peppered throughout the document. Has that need been influenced by competition, regulations, management changes, mergers, acquisitions, etc.? Enter, the Customer Insight Report.

Ideal Customer Profiles 130

Ideal Customer Profiles Work Management Marketing Management Account Based Marketing 130

Martech

JANUARY 3, 2023

To help meet their brand marketing goals, CPGs have primarily focused budgets on the highly scalable third-party audiences curated by vendors and agency partners. Drive consumer acquisition through more scalable look-a-like audiences. Knowledge management in the way of training, implementation documentation and internal roadshows.

Lead Ranking 90

Lead Ranking Lead Scoring Work Management Paid Search Agency 90

Zoominfo

OCTOBER 8, 2019

Customer acquisitions often require a combined effort from sales, marketing, product leaders, and executives. These should be peppered throughout the document. Has that need been influenced by competition, regulations, management changes, mergers, acquisitions, etc.? Enter, the Customer Insight Report. Hot-button topics.

Ideal Customer Profiles 138

Ideal Customer Profiles Work Management Marketing Management Zoominfo 138

Content Standard

DECEMBER 6, 2023

Title Options A Quick Start to Research-Informed Content for Healthcare Vendors Healthcare Vendors and Research-Informed Content: 4 Tactics You Can Implement Today Healthcare Vendors and Research-Informed Content-Part 1: The Low-Hanging Fruit “Half of them are working off instinct and hunches.”

Work Management 52

Work Management Marketing Management Vendors Research 52

Vidyard

MARCH 5, 2021

How to Write a Requirements Document 3.1 Requirements Document Template 3.2 What to Include in a Requirements Document 4. And if there’s a very specialized requirement your company has, can the vendor build it for you? Does HR want to film recruitment videos in order to maximize talent acquisition?

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

Liveintent

MARCH 31, 2020

The brand could then work with vendors and partners to reach those customers through targeted campaigns. Document, document, document. “Especially early on, as you race to find new opportunities for growth and acquisition, you can often leave knowledge behind,” he said.

Advertising Channels 90

Advertising Channels Facebook ROAS Advertising Agencies 90

DiscoverOrg

JANUARY 22, 2016

IT security vendors are wise to recognize and capitalize on emerging trends: The Risks for CISOs. As an added barrier for IT sales and security vendors, DiscoverOrg triggers indicate high CIO and CISO turnover …. Many issues that Chief Information Security Officers faced in 2015 will carry into 2016. Cloud security software.

Enterprise Management 120

Enterprise Management Paid Search Agency Privacy Mobile Advertising 120

SmartBug Media

OCTOBER 26, 2020

Tuesday: If you are not yet using a vendor to enrich your account data , brainstorm your questions and then spend 10 minutes researching vendors. Thursday: Confirm that all records have an acquisition program and date. Friday: Document the improvements you’ve made so far and any challenge areas you’ve uncovered.

Marketo 77

Marketo Analytics Lead Scoring Lead Ranking 77

Sage Marketing

APRIL 9, 2024

Their expertise in navigating the SaaS market’s challenges, from customer acquisition to retention strategies, is invaluable. Creating a shared document that outlines the company’s branding guidelines, customer persona, and previous marketing analytics can serve as a valuable reference for the fractional CMO.

CMO 52

CMO Work Management Marketing Management Startups 52

DealSignal

APRIL 10, 2024

Comparing vendors on a third-party review website. This is something not typically provided by vendors—you would get this from your internal tech stack. This can be vendor comparison guides, case studies, and more. For example, Bombora and Demand Gen Report would be typical vendors of third-party intent data.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

ATAK Interactive

JULY 29, 2019

First, there are thousands of metrics a company can track and only a few of them actually matter, despite what vendors with outside interests may believe. Column D – Acquisition Channel. Before going in and filling out the rest, add a row at the very top of the document. Acquisition Channels: Referrals. Lawyer Lou.

Enterprise Management 78

Enterprise Management Work Management Marketing Management Analysis 78

Televerde

OCTOBER 27, 2020

We don’t believe in vendor-client relationships. Appointed Christopher Daniels as Global Head of Sales to lead client retention initiatives and drive new client acquisitions. The success of this model was documented in a recent study by the Arizona State University Seidman Research Institute.

Work Management 96

Work Management Marketing Management Lead Ranking Paid Search Agency 96

Martech

MARCH 10, 2022

More and more, the buyer journey is conducted digitally: Two-thirds of B2B buyers say they are now “self-serving” more information before contacting vendors. 62% say they can now develop selection criteria or finalize a vendor list — based solely on digital content. beforehand. Account-based marketing: A snapshot.

Account Based Marketing 102

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 102

SalesIntel

OCTOBER 20, 2023

Yet a few vendors continue to retain market leadership. ZoomInfo is a versatile tool catering to various business needs, including sales, marketing, and talent acquisition. The B2B data and intelligence landscape is always competitive with new entrants coming in each year. What is Zoominfo Used For?

Zoominfo 52

Zoominfo Peer-to-peer Paid Search Agency API 52

TrustRadius Marketing

OCTOBER 19, 2022

Does the Software Vendor Offer Resources? Sometimes they come with templates for certain documents or calculations. Another great way to know if software vendors can help with growth is if they have dedicated resources to help you with implementation. Does the Software Vendor Offer Implementation Resources?

Enterprise Management 95

Enterprise Management Work Management Marketing Management Budget Programs 95

B2B Marketing Directions

JULY 28, 2019

The context of a buying decision includes - among other things - the cost of the product or service, the complexity of the product or service, how familiar the buyers are with the product or service, the amount of internal change the purchase will require, and buyers' current or past experiences with a prospective vendor.

Marketing & Strategy 58

Marketing & Strategy Acquisitions B2B Sales B2B Marketing 58

Business Brainz

FEBRUARY 5, 2022

Account plan is an extensive document and requires a lot of information to make it comprehensive. Account overview to reveal information like geographic presence, revenue size, date of incorporation, operating areas, employee size, key competitors, acquisitions and divestitures, and key decision-makers. What was the outcome?

Planning 52

Planning Ad Building SWOT Case Study 52

Martech

MAY 6, 2022

As long as we can pull data into a master Excel document, it will propagate automatically in PowerPoint. This gives you numbers and context you can cite quickly as well as an official document to pass on to senior executives and to archive for our clients’ own research and planning. Recommendations.

Budget Programs 93

Budget Programs Work Management Marketing Management Planning 93

ATAK Interactive

JULY 29, 2019

First, there are thousands of metrics a company can track and only a few of them actually matter, despite what vendors with outside interests may believe. Column D – Acquisition Channel. Before going in and filling out the rest, add a row at the very top of the document. Acquisition Channels: Referrals. Lawyer Lou.

Enterprise Management 60

Enterprise Management Work Management Marketing Management Analysis 60

ATAK Interactive

JULY 29, 2019

First, there are thousands of metrics a company can track and only a few of them actually matter, despite what vendors with outside interests may believe. Column D – Acquisition Channel. Before going in and filling out the rest, add a row at the very top of the document. Acquisition Channels: . Cost-Per-Acquisition .

Enterprise Management 60

Enterprise Management Work Management Marketing Management Analysis 60

Customer Experience Matrix

DECEMBER 4, 2012

One easily predictable trend in B2B marketing automation is that vendors will tailor their systems to specific industries. I wrote in February about one set of these vendors: Balihoo and others that specialize in helping central marketing organizations work with channel partners such as dealers and franchisees. Integrations with ACT!

Marketing Automation Services 120

Marketing Automation Services Paid Search Agency Marketing Automation Advertising Agencies 120

ATAK Interactive

JUNE 25, 2019

First, there are thousands of metrics a company can track and only a few of them actually matter, despite what vendors with outside interests may believe. Column D – Acquisition Channel. Before going in and filling out the rest, add a row at the very top of the document. Acquisition Channels: . Cost-Per-Acquisition .

Enterprise Management 60

Enterprise Management Work Management Marketing Management Analysis 60

Hubspot

MARCH 15, 2018

These opportunities are often linked to compelling client events such as a company acquisition, closing a round of funding, or hiring a new executive. These proactive steps benefit the customer and the vendor. Documentation is key to success here. They should probe how the customer feels about the vendor on an emotional level.

Work Management 76

Work Management Marketing Management Customer Satisfaction Marketing Qualified Leads 76

KoMarketing Associates

AUGUST 23, 2018

According to McKinsey , “Personalization can reduce acquisition costs by as much as 50 percent, lift revenues by 5 to 15 percent, and increase the efficiency of marketing spend by 10 to 30 percent.”. In fact, nearly three out of four ( 72 percent ) of business buyers say “I expect vendors to personalize engagement to my needs.”.

Marketing Automation Services 156

Marketing Automation Services Marketing Automation Work Management B2B Marketing 156

Customer Experience Matrix

APRIL 13, 2011

Yesterday' post described the first three steps in Raab Associates' vendor selection process: defining requirements, researching options, and testing vendors against scenarios. And remember, the complete set is available for free in our Vendor Selection Workbook in the Resource Library at the Raab Guide Web site.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

JUNE 22, 2011

Either way, marketers will certainly need other vendors' products to manage their full customer relationships. The delay is unfortunate, since the attention of the enterprise marketing automation world has already shifted to yesterday’s announcement that Oracle is acquiring Web “experience” management vendor FatWire Software.

Enterprise Management 120

Enterprise Management Digital Asset Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

APRIL 14, 2010

Summary: major consumer-oriented marketing automation vendors have all added some type of social media capabilities. On Monday, marketing automation vendors SAS and Unica both announced new social media capabilities. Vendor solutions differ widely and will continue to vary for quite some time.

Social Media 120

Social Media Enterprise Management Marketing Management Marketing Automation Services 120

SnapApp

JANUARY 15, 2019

As explained in one of our of recent blog posts, 5 Skills Every Demand Generation Marketer Should Master , “Demand generation is the umbrella under which all other customer acquisition and early funnel efforts find their footing.”. In fact, 72 percent of them say , “I expect vendors to personalize engagement to my needs.”.

Demand Generation Agencies 99

Demand Generation Agencies Demand Generation Top of Funnel Webinar Metrics 99

Kapost

JUNE 13, 2016

Multiple stakeholders are involved, various technologies must be assessed, and the list of competing requirements can throw a vendor into the middle of a long-anticipated internal brawl over priorities. However, companies that invest in and document customer success and marketing strategies are poised to win big.

Work Management 48

Work Management Marketing Management Marketing & Strategy Marketing Strategy 48

seo.co

FEBRUARY 2, 2021

This rebrand may be because you are moving to a new domain, keeping up with the latest design trends , or going through a merger and acquisition. Position the document for the 20-30 most important keywords – containing both the old and new brand names. Tell everyone – vendors, customers, friends, and suppliers. Press release.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Marketing Websites 98

TrustRadius Marketing

OCTOBER 27, 2022

The most popular ERP software vendors include Thryv , SAP , and Oracle. What does the ERP Vendor Offer? The majority of ERP vendors don’t have upfront pricing and can be very expensive. It can help you with document generation, templates, invoicing, and scheduling. What does the ERP Vendor Offer?

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

Aberdeen

SEPTEMBER 4, 2019

Unlike telecom protocols, Python scripts are not standardized and typically don’t use best practices nor scale in a multi-vendor network. As business intent evolves from new initiatives or acquisitions, scaling the network becomes critical. Scripts are notoriously difficult to adapt to new vendor systems and may inhibit cost-savings.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Automation 40

Sprout Social

NOVEMBER 23, 2022

Employee advocacy —the promotion of a company that an individual works at—can supercharge brand awareness, sales leads and talent acquisition on any channel. Similarly, most high-level professionals say thought leadership is a more trusted basis for assessing a vendor than marketing materials. 6: Onboard and train your employees.

Linkedin 114

Linkedin Paid Content Tips B2B Thought Leadership 114