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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity

YouTube famously used “Broadcast Yourself” as its tagline: taking television, putting it on the internet, disintermediating the barriers so that anyone could create their own programming, build an audience, and monetize it. There are a lot of other social media incumbents and startups trying to tackle the audio space, which is awesome.

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Versium Announces Major Corporate Milestones and New Hires

Versium

“The momentum we’ve seen over the past six months is a testament to our team’s commitment and ability to provide our enterprise and marketing agency customers with easy-to-use, self-service predictive solutions that lower customer acquisition costs and improve marketing efficiencies,” said Chris Matty, co-founder and CEO of Versium. “As

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Is martech headed for its “dot-com moment” in 2020?

chiefmartech

The dot-com bubble was fueled by a wave of venture-backed Internet start-ups, primarily consumer-oriented, that were determined to disrupt and disintermediate on a massive scale. For years afterward, venture capital all but vanished for Internet startups. “Disintermediation” became a punchline.