Martech

NOVEMBER 14, 2023

Acquia kicked off the annual Engage conference by announcing a major acquisition and expansion of the company’s digital experience platform (DXP) based on the purchase. The Boston-based company is purchasing the website accessibility and optimization platform Monsido from CivicPlus, a provider of government technology solutions.

Digital Experience Platform 77

Digital Experience Platform Guidelines Privacy Acquisitions 77

Martech

JULY 29, 2022

Once you’ve gone through the checklist to determine if you need — and are ready for — an ABM solution, the next step is to identify and contact vendors. Your vendor shortlist. For example, if enriching your ICPs with deeper technographic data is important, be sure to ask about it during vendor interviews and demos.

Enterprise Management 98

Enterprise Management Marketing Automation Services Marketing Management Account Based Marketing 98

The Point

APRIL 16, 2019

The key to determining at what point an expensive click becomes TOO expensive is understanding a few key data points: * Maximum Allowable Cost Per Lead (MACPL) * Customer Lifetime Value (LTV) * Customer Acquisition Cost (CAC). Yet, many B2B companies don’t take the time to compute these numbers, or even basic funnel metrics.

Cost per Acquisition 235

Cost per Acquisition Paid Search Agency Campaigns Cost Per Click 235

Martech

DECEMBER 1, 2022

It will allow businesses to send unlimited eGift cards from well-known vendors, paying only for the value of the cards themselves. “The idea is not just sending a logoed coffee mug, but doing really personalized experiences in a way to open doors for meetings or demos, or reward customers for retention, or thank employees for hard work.”

Service 115

Service SMB Fulfillment Sample 115

DiscoverOrg

APRIL 20, 2017

Output : Inquiries, proposals, demo requests. In addition to lowering the cost of database maintenance by decreasing unnecessary bloat, marketing teams can consolidate vendors and negotiate lower pricing with fewer parties. Request a demo to see our sales intelligence in action. Readiness : Database size, SLA completion, skills.

ROI 269

ROI Top of Funnel Ideal Customer Profiles Marketing Management 269

Martech

FEBRUARY 15, 2024

Mergers and acquisitions can throw your marketing plans into chaos. Plus, you start to see overlaps and conflicts with vendors. Be sure to establish the future home of customer service content, video demos, and all the blogs. It’s a high-visibility project with a tight timeline.

Work Management 90

Work Management Brand Identity Branding Marketing Management 90

Martech

DECEMBER 4, 2023

Up to 90% of buyers have a set of vendors in mind before doing any research, and 90% of them will choose a vendor from the day one list, according to a survey by Bain and Google. Source: Optmyzr You can use tags or online conversions to inform Google about customers submitting forms, requesting demos, or making purchases.

B2B Marketing 104

B2B Marketing Trends B2B Planning 104

Zoominfo

MARCH 15, 2022

Get a Demo 5 Tips to Optimize Your Paid Ad Bidding Strategy 1. For example, if people are searching for “ ABM software vendors,” you can infer that they are looking to make a purchase — they want a list of companies that sell a specific product. Know your cost per MQL and cost per demo,” MacCarvill says. Inconsistency.

Budget Programs 130

Budget Programs Paid Search Agency Lead Ranking Work Management 130

Pam Didner

OCTOBER 15, 2022

Attendee acquisition strategy. The attendee acquisition strategy is a must to get butts in seats. Since you already have an established audience, the purpose of attendee acquisition is more about helping potential attendees understand the agenda and upcoming product announcements or training. Event goals. Content tracks.

Work Management 83

Work Management Marketing Management Planning Effectiveness 83

Martech

OCTOBER 5, 2022

Episerver rebranded as Optimizely in 2021 , and its web experimentation and feature experimentation (formerly known as Full Stack) capabilities have become increasingly central to the vendor’s vision. Even in 2015, Episerver was locating itself in the digital experience platform category. Orchestrating the entire content lifecycle.

Digital Asset Management 102

Digital Asset Management Enterprise Management CMS Development Work Management 102

Martech

MARCH 4, 2022

Cost-per-acquisition (CPA) is how brands measure the efficiency with which they acquire new customers. The smaller outfit lacks the brand equity, data and customer acquisition. Pass it back to the vendor.” Last, brands should eliminate demos or placements and targeting tactics that produce little to no conversions.”

Cost per Acquisition 106

Cost per Acquisition Top of Funnel Cost CPA 106

DealSignal

APRIL 10, 2024

Comparing vendors on a third-party review website. This is something not typically provided by vendors—you would get this from your internal tech stack. This can be vendor comparison guides, case studies, and more. For example, Bombora and Demand Gen Report would be typical vendors of third-party intent data.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Martech

MAY 10, 2022

Last year, Forrester reported that about 90% of 650 tech buyers surveyed want vendors to provide content that’s relevant at every stage of the buying journey. Buyers are guiding themselves down the funnel, gathering information and turning to peers before engaging with vendors. “I Reviews as a gateway to buyer intent.

Buying Cycle 86

Buying Cycle Intent Ideal Customer Profiles Planning 86

Zoominfo

OCTOBER 28, 2020

Get a Demo How (And Why!) Many vendors claim to provide their intent data in “real-time,” but let me let you in on a dirty little secret. With the acquisition of Clickagy, our differentiation here is real-time, on time. They collect the data in real-time, but they need time to process and package it for their customers.

Zoominfo 100

Zoominfo Intent Data Buyer Intent Intent 100

B2B Marketing Directions

JULY 9, 2022

For example, many technology vendors produce buying guides for the types of technologies they offer, and several analyst/consulting firms regularly publish "rankings" of various types of technology applications. It works exclusively with enterprise customers, and the firm emphasizes that its advice is vendor agnostic.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

Vidyard

MARCH 5, 2021

From prospecting to sending out pre-made marketing content, follow-ups, demos, or pricing proposals—using video for sales is moving from exploration to serious investment for most organizations. And if there’s a very specialized requirement your company has, can the vendor build it for you? A Tool to Help You.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Only B2B

MAY 19, 2022

A reference from a customer or vendor partner may be priceless when it comes to securing an appointment with a desired client. ” In most B2B acquisitions, there will almost certainly be a committee of decision makers. Referrals: If your present clients adore you, now is the moment to capitalize on it.

Work Management 118

Work Management Marketing Management Cold Calling Trigger Marketing 118

chiefmartech

SEPTEMBER 5, 2021

Last week, Y Combinator held their Demo Day(s) for their Summer 2021 cohort. Zensors — “Google Analytics for the physical world” Storylane — deliver personalized product demos for prospects. Hotswap — facilitate switching vendors ( including martech platforms ). You can read a quick overview of all 377 (!)

Paid Search Agency 71

Paid Search Agency Marketing Management Companies Startups 71

Metadata

SEPTEMBER 8, 2020

Over the last six months, we’ve been tracking ahead of our goals: inbound demand, demo requests and pipeline have surpassed our expectations by 2-3x. We saw this with the Demandbase Engagio acquisition. While the world changes, we are changing with it. Meanwhile, the ABM category is consolidating.

Marketing Analytics Tools 85

Marketing Analytics Tools Account Based Marketing ABM Paid Search Agency 85

PureB2B

JUNE 16, 2022

Purchasing accurate B2B customer data fast-tracks your ABM campaign—assuming you find vendors with access to real-time data to pinpoint in-market buyers. . If you’d prefer to go solo rather than using an external vendor, invest in first-party data acquisition using data collection strategies, such as:?. Contact us today ?or

Account Based Marketing 62

Account Based Marketing ABM Email Marketing Webinar Metrics 62

Directive Agency

APRIL 21, 2023

Directories offer 2 main growth solutions: Buyer intent data subscriptions : vendors get account-level intelligence on category, product profile, and comparison views. Cost-per-click (CPC) auctions : vendors bid to rank higher in a directory category page and pay per click to their site to generate leads.

Peer-to-peer 59

Peer-to-peer Work Management Marketing Management Cost Per Click 59

Porch Group Media

DECEMBER 20, 2021

moving each year, the new mover audience has proven to be a massive and highly lucrative opportunity for providers across verticals to boost customer acquisition and curb attrition. Schedule a Demo. Schedule a demo today. Schedule a Demo. And, with more than 30 million people on average in the U.S.

Statistics 52

Statistics First-Mover Advantage Service Budget Programs 52

Rev

NOVEMBER 1, 2023

Has a company ever selected your business as their preferred vendor simply because they are a software development company with over 5,000 employees, headquartered in the Northeast region and heavily invested in cloud-based ERP systems? Schedule a demo with our team. Think about it. Want to witness the power of exegraphics in action?

Ideal Customer Profiles 78

Ideal Customer Profiles Account Based Marketing Thought Leadership Demand Generation Agencies 78

Zoominfo

OCTOBER 20, 2021

Find Better Candidates With Better Data Our recruitment database is fueled by best-in-class business contact data Get a Demo Here we share our top 17 YouTube channels for HR and Recruiting personnel. TechnologyAdvice also helps vendors connect with their ideal audience and grow their customer base. Watch here 14.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Engagio

OCTOBER 18, 2023

Patient – with less emphasis on short-term calls-to-action such as demos and more on high-value engagements such as meetings to share insights or trends. This can include new funding, an acquisition, new office, new executive hire, a promotion, and so on.

DemandBase 71

DemandBase Sales Qualified Leads Account Based Marketing CAN-SPAM 71

Zoominfo

OCTOBER 5, 2021

Get a Demo Why Do You Need a Go-to-Market Strategy? Internet sales-driven companies have a significant reliance on marketing, with 65% of the median company’s customer acquisition cost (CAC) budget devoted to marketing. ZoomInfo MarketingOS Finally, ABM with data you can trust.

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

DealSignal

SEPTEMBER 7, 2021

More than 70% of CMOs in a February 2021 survey stated that marketing was more important than ever, with B2B organizations showing strong customer acquisition objectives. As digital outreach and customer acquisition become prioritized, marketers will need to reallocate their budgets to reflect those priorities.

Allocation 52

Allocation Marketing Budget Marketing Budget Creation Budget Programs 52

DealSignal

DECEMBER 1, 2022

Customer retention and acquisition are the main goals. B2B data vendors like the #1 ZoomInfo competitor DealSignal can provide the foundation for effective targeting campaigns. Sign up for a free account today and request a free demo. SIGN UP AND GET A DEMO. This is true of all industries, not just financial services.

Zoominfo 52

Zoominfo B2B Sales Word of Mouth Customer Satisfaction 52

Strategic-IC

JUNE 28, 2019

There are various vendors or intent partners who can track visitors (at a company level) who engage with content on a competitor site, or other sites related to your industry. This must also be accessed via a vendor partner, and comes from form submissions, acquired through forms from competitor sites or more likely, industry blogs.

Intent Data 76

Intent Data Intent Classified Ads Marketing Automation Services 76

Vidyard

MARCH 5, 2021

From prospecting to sending out pre-made marketing content, follow-ups, demos, or pricing proposals—using video for sales is moving from exploration to serious investment for most organizations. And if there’s a very specialized requirement your company has, can the vendor build it for you?

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

RDIGS

JUNE 13, 2023

” Did you know that 90% of B2B buyers think it’s important for companies to provide useful content at all stages of the buying process, not just at the acquisition and purchase stage? Book a product demo? Who will communicate with your external vendors (if applicable)? Register for a webinar.

B2B Marketing 52

B2B Marketing Marketing AI Webinar Metrics Marketing & Strategy 52

Hubspot

MAY 19, 2020

Logo acquisition : Buyers - particularly upmarket/enterprise buyers - crave social proof. This strategy is often called, "logo acquisition.". What if the decision maker misses a demo meeting or the end-user wants to research on their own time? By deploying marketing (e.g.

Ideal Customer Profiles 78

Ideal Customer Profiles Account Based Marketing ABM Enterprise Management 78

Sana Commerce

MARCH 7, 2023

B2B buyers consume an average of 13 pieces of content before deciding on a vendor. Contact us today for a demo of the platform and see how we can help your marketing organization bring your e-commerce site to the next level. Sana Commerce Cloud is built with marketers in mind. Looking for more guidance?

Work Management 52

Work Management Marketing AI B2B Marketing Marketing Management 52

Metadata

JANUARY 25, 2023

It’s a process, and for better or worse, most of it doesn’t involve direct interactions with the vendor. Your demo request and pricing pages are the perfect places to start. So long are the days when an interested party will take a warp pipe, land on a page, and say, “Hey, let’s do business.” Go to any B2C website and buy something.

Lead Gen 52

Lead Gen Lead Ranking Demand Sales Qualified Leads 52

Outgrow

MARCH 24, 2023

Focusing on acquisition for fast growth 2. EPISODE 101: Navigating Fast Growth and Established Markets – Acquisitions, Retention, and Diversification in the Age of AI The Intro! Acquisition plus retention equals growth. And we’re like, you’re trying to get somebody to book a software demo.

Marketing AI 52

Marketing AI Acquisitions Work Management Marketing Automation Services 52

KEO Marketing

JUNE 14, 2016

In a world where buyers are up to 70% of the way through their purchasing journey before contacting the vendor, video can help seal the deal and convince customers to buy your product. Video works throughout the buying journey and its importance should not be underestimated. This is a mistake. Middle-of-Funnel.

Top of Funnel 48

Top of Funnel Marketing Funnels Paid Search Agency Video Marketing 48

TrustRadius Marketing

OCTOBER 27, 2022

The most popular ERP software vendors include Thryv , SAP , and Oracle. What does the ERP Vendor Offer? The majority of ERP vendors don’t have upfront pricing and can be very expensive. An awesome way to shortlist potential software is to sit down with your team and watch tutorials and demos on YouTube.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52