DealSignal

APRIL 17, 2024

BOOK A DEMO Enhanced Customer Insights Understanding your customers is today more critical than ever. Armed with this insight, personalized campaigns can be crafted to engage these leads effectively, leading to higher conversion rates and reduced costs per acquisition. Waste no more time and start today. Wanna Improve ROI?

Conversion Rate 52

Conversion Rate Budget Programs Conversion Tools 52

Zoominfo

JULY 14, 2023

Once you have that data, now you can do predictive modeling, now you can do net-new acquisition, now you can serve the existing customers,” Rai said. Request a demo today. Capital One uses Snowflake as a customer data repository, where ZoomInfo can provide information on 32 million active businesses in more than 100 million U.S.

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Advertising Agencies Acquisitions 130

Oktopost

MARCH 4, 2024

B2B SaaS marketing refers to all marketing activities B2B SaaS companies use to improve brand visibility , get leads down the funnel, and ultimately increase customer acquisition, retention, and revenue. What is B2B SaaS Marketing? In B2B SaaS, this is more complex.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Outgrow

MARCH 24, 2023

Focusing on acquisition for fast growth 2. EPISODE 101: Navigating Fast Growth and Established Markets – Acquisitions, Retention, and Diversification in the Age of AI The Intro! Acquisition plus retention equals growth. And we’re like, you’re trying to get somebody to book a software demo.

Marketing AI 52

Marketing AI Acquisitions Work Management Marketing Automation Services 52

Webbiquity

NOVEMBER 29, 2022

Strong consumer relationships help you generate new leads, reduce customer acquisition costs, and ultimately earn more profit. Reduces CAC: Strong customer relationships reduce customer acquisition cost by increasing your repeat customer purchase rate, purchase frequency, and average order value. Train your employees.

Loyalty 309

Loyalty Lead Ranking Lead Scoring Budget Programs 309

Huptech Web

JANUARY 29, 2024

Thеy primarily focus on short-tеrm growth mеtrics, such as rapid usеr or customеr acquisition, with lеss еmphasis on long-tеrm sustainability. Acquisition This is thе first point of contact bеtwееn you and your customer.

Paid Content 52

Paid Content Growth Marketing Lead Ranking Word of Mouth 52

Tomorrow People

JUNE 7, 2021

Even after months of demos and negotiations, this is the time when the C-Suite lose their nerve and decide it’s not worth the risk. Due to this a PLG strategy will often be defined by shorter sales cycles and a lower customer acquisition cost (CAC). Focus beyond acquisition. Powering bottom-up product-led growth. Activation.

Enterprise Management 156

Enterprise Management Product Work Management Marketing Management 156

Sprout Social

FEBRUARY 6, 2024

Throughout 2023, we were heads down expanding our integrations with industry-leading partners like Salesforce , making strategic investments in AI and delivering innovative functionality to users through our Tagger and Repustate acquisitions. Let us show you around the platform with a personalized demo. Not a Sprout customer yet?

Work Management 112

Work Management Marketing Management Software Product 112

ANNUITAS

APRIL 19, 2022

Acquisition channels should serve low friction, top-of-funnel content like blogs and short videos. A good example of an acquisition channel is social media. Conversion channels should serve high friction, high intent, bottom-of-funnel content like demos, pricing, and FAQs.

Top of Funnel 130

Top of Funnel Advertising Channels Peer-to-peer Elasticity 130

Martech

JUNE 14, 2022

The platform supports software sales by providing a cloud-based environment in which vendors can offer virtual, hands-on demos, proofs of concept and training. CloudShare monitors how users interact with products during hands-on demos, how engaged they are with training sessions and how they respond to proofs of concept. Why we care.

Hubspot 88

Hubspot Product Training B2B Sales 88

Vision Edge Marketing

MARCH 23, 2021

It is particularly important to develop measures and processes associated with outcomes that effectively and positively impact growth, customer acquisition, customer retention and competitiveness. Measures and processes provide insights into performance and facilitate operational excellence. Here’s why we discourage these measures.

Product 217

Product Paid Search Agency Advertising Agencies Press 217

The Point

APRIL 16, 2019

The key to determining at what point an expensive click becomes TOO expensive is understanding a few key data points: * Maximum Allowable Cost Per Lead (MACPL) * Customer Lifetime Value (LTV) * Customer Acquisition Cost (CAC). Yet, many B2B companies don’t take the time to compute these numbers, or even basic funnel metrics.

Cost per Acquisition 235

Cost per Acquisition Paid Search Agency Campaigns Cost Per Click 235

Martech

NOVEMBER 14, 2023

Acquia kicked off the annual Engage conference by announcing a major acquisition and expansion of the company’s digital experience platform (DXP) based on the purchase. The Boston-based company is purchasing the website accessibility and optimization platform Monsido from CivicPlus, a provider of government technology solutions.

Digital Experience Platform 76

Digital Experience Platform Guidelines Privacy Acquisitions 76

Zoominfo

DECEMBER 7, 2022

Every talent acquisition executive worth their salt knows the benefits of prioritizing diversity, equity, and inclusion (DE&I). This leaves recruiters scrambling for candidates within a limited pool and little opportunity to factor DE&I into the talent acquisition process.

Process 130

Process Enterprise Management Work Management Zoominfo 130

Seismic

FEBRUARY 6, 2024

Identify metrics like conversion rates, average deal size, and customer acquisition cost (CAC). Get a demo to see how teams drive greater performance and growth with Seismic. To effectively assess your team’s performance, clearly define the indicators you want to track. Ready to learn more?

Peer-to-peer 103

Peer-to-peer Customer Satisfaction Training Conversion Rate 103

Vision Edge Marketing

APRIL 12, 2022

From website to demo to trial or straight from website to trial. You don’t need dozens of people to demo the product, qualify the prospect and then close the deal. The benefit, however, is faster time to acquisition. . With fewer people on your team involved in the acquisition process, the cost to acquire customers is less.

Enterprise Management 182

Enterprise Management Work Management Marketing Management Product 182

Zoominfo

FEBRUARY 1, 2021

New companies rise from the ashes of mergers and acquisitions. Whether you start a call with your demo or not, your software walkthrough needs to shine. Here’s the thing, your sales strategy is only as good as your data. Company and contact information change. World events disrupt business operations. And, yes, even C-suites dismantle.

Cold Calling 246

Cold Calling Zoominfo Marketing & Strategy Ideal Customer Profiles 246

Martech

DECEMBER 12, 2023

.” This problem is true for many types of software, but especially in marketing ops for a couple of reasons: There’s “shiny object syndrome,” that constant chase for the latest and greatest tool, leading to a cycle of endless acquisition and inadequate utilization. Many vendors offer free demos or trials.

Work Management 121

Work Management Marketing Management Budget Programs Software 121

Zoominfo

MARCH 21, 2022

In addition to a tight labor market, the talent acquisition process has also become increasingly digitized. Candidate experience is probably the number one factor in determining whether someone accepts or declines a role,” says Ryan Beaudry, a talent acquisition manager at ZoomInfo. The other factor is speed.”

Automation 130

Automation Zoominfo Multi-Channel Digital Marketing Funnels 130

Zoominfo

AUGUST 11, 2022

That’s why, with the acquisition of Comparably , ZoomInfo customers will now find highly insightful Company Culture Data directly inside the TalentOS platform. Recruiters using TalentOS can search and filter job factors to discover passive candidates who might be unhappy and considering a change.

Paid Search Agency 130

Paid Search Agency Companies Zoominfo Class 130

SalesIntel

NOVEMBER 21, 2022

Sales demos are failing. Problem: The Sales Process Falters After On-Site Demo. Selling a high-end technology to any company requires demos at the client’s office. Most demos fail to convey how your product can help your prospect solve their needs. A botched demo leads to huge sales challenges. Request a Demo.

Sales Management 98

Sales Management Top of Funnel Sales Qualified Leads Lead Ranking 98

KoMarketing Associates

JULY 12, 2018

Here are some other areas where virtual products or SaaS marketing has perks: Online Demos. A personalized demo can be scheduled online automatically with a calendar scheduling app that chooses the salesperson based on availability or turn. This makes setting up live demos easy and painless on both ends. Online Training.

Work Management 154

Work Management CMS Development B2B Marketing Marketing Management 154

Zoominfo

JUNE 6, 2022

Find Better Candidates With Better Data Our recruitment database is fueled by best-in-class business contact data Get a Demo What is an Employer Brand Strategy? Employer brand also determines a candidate’s interest in your company as they go through the recruitment lifecycle,” says Kayt Kelley, senior talent acquisition manager at ZoomInfo.

Process 130

Process Brand Identity Branding Zoominfo 130

Martech

FEBRUARY 15, 2024

Mergers and acquisitions can throw your marketing plans into chaos. Be sure to establish the future home of customer service content, video demos, and all the blogs. For example, sometimes, it’s better to wait for the acquisition dust to settle before rewriting the entire new product section.

Work Management 88

Work Management Brand Identity Branding Marketing Management 88

Rev

JANUARY 25, 2023

With EV lenses, you’ll know when a target account experiences a major event: Mergers and acquisitions Funding rounds Office expansion Closing offices Hiring sprees for particular functions Layoffs in particular functions And more Exegraphics have always been able to identify trends in your target accounts over time. Want to see it in action?

Best Practices 78

Best Practices Outreach Acquisitions Relevance 78

Zoominfo

DECEMBER 23, 2021

The recruitment funnel is a set of consecutive processes that enable talent acquisition teams to build a large pool of viable candidates, and then narrow that list down to the most desirable candidates from which to select and hire. What is the recruitment funnel?

Top of Funnel 130

Top of Funnel Marketing AI Optimization Digital Marketing Funnels 130

Martech

DECEMBER 1, 2022

“The idea is not just sending a logoed coffee mug, but doing really personalized experiences in a way to open doors for meetings or demos, or reward customers for retention, or thank employees for hard work.” Image courtesy Sendoso. Personalized experiences. She also filled in some of the company’s background.

Service 115

Service SMB Fulfillment Sample 115

FunnelEnvy

JANUARY 8, 2024

Experiences such as virtual reality product demos, interactive webinars, and personalized online journeys can enrich a digital-first sales process. Interactive Webinars and Virtual Product Demos Webinars can be an excellent stand-in for prospects who want to avoid 1:1 sales calls.

Marketing AI 62

Marketing AI B2B Sales Top of Funnel Demand Generation Agencies 62

Zoominfo

MAY 23, 2023

It’s enough to ruin any sales professional’s quarter: that prospect your team has spent months engaging — scheduling demos, addressing concerns, comparing features — suddenly decides they’re not ready to buy after all. By using intent data, you can see how key terms such as “mergers and acquisitions” spike ahead of a major deal announcement.

Intent Data 130

Intent Data Intent Work Management Marketing Management 130

Sage Marketing

JULY 23, 2023

This event can book a demo form completion, click on an email, or any other predefined action. Traffic Acquisition Report: Operating at the session level, this report assists in identifying the specific campaign from which each session originates. You can’t compare it to the average time on site from the UA reports.

Marketing Analytics Tools 52

Marketing Analytics Tools Startups Analytics Google 52

Walker Sands

DECEMBER 1, 2023

You’ve moved prospects through the sales funnel and they’re finally ready to buy, sign a contract or maybe book a demo. In GA4, a conversion is a specific type of event you’ve assigned a value to, which can extend beyond the typical purchase or download to events such as clicking into a landing page from an ad or booking a demo.

Marketing Analytics Tools 52

Marketing Analytics Tools Marketing Report Paid Search Agency Google 52

Zoominfo

AUGUST 10, 2021

Find Better Candidates With Better Data Our recruitment database is fueled by best-in-class business contact data Get a Demo The Birth of TikTok Resumes What’s interesting about this new trend is both the job seekers’ initiative in posting video resumes and the platform’s response. So the question is, should you post your resume on TikTok?

Zoominfo 130

Zoominfo Acquisitions Social Media Linkedin 130

Zoominfo

SEPTEMBER 20, 2022

Manual data acquisition also leaves too much room for human error across a dataset — since no two people are going to conduct research the same way, you can wind up with large amounts of data untapped, unused, or unreliable. What takes up the rest of that time? Ten years ago, that number was five.

Ideal Customer Profiles 130

Ideal Customer Profiles Zoominfo Business Marketing Automation Services 130

Zoominfo

APRIL 26, 2022

Find Better Candidates With Better Data Our recruitment database is fueled by best-in-class business contact data Get a Demo What is Boolean Search for Recruiters? Boolean search for recruiters enables talent acquisition managers to quickly find best-fit candidates based on their information. “I What are Boolean Operators?

Zoominfo 130

Zoominfo Work Management Marketing Management Class 130

Martech

OCTOBER 5, 2022

This offering is based on another acquisition, that of Welcome , the collaboration and orchestration platform purpose-built for marketing teams, picked up by Optimizely in December, 2021. Even in 2015, Episerver was locating itself in the digital experience platform category. Orchestrating the entire content lifecycle.

Digital Asset Management 101

Digital Asset Management Enterprise Management CMS Development Work Management 101

Porch Group Media

AUGUST 16, 2021

If your goal is to increase customer acquisition quickly, V12 Signals leads deliver 4x sales conversion rates and 3x engagement rates compared to other leading acquisition data available on the market. Call us at 1-833-812-4636 or contact us online to schedule a demo. V12 Ranks #2 as a Leading Provider of Pet Ownership Data.

Lead Scoring 71

Lead Scoring Lead Ranking Demonstrating Intent Advertising Agencies 71

Zoominfo

MARCH 15, 2022

Get a Demo 5 Tips to Optimize Your Paid Ad Bidding Strategy 1. If you’re targeting prospects who have completed demos that are searching for “ABM software vendors,” then you really want to consider overbidding. It’s simple: set your target cost per acquisition or return on ad spend, and let the algorithm do the rest.

Budget Programs 130

Budget Programs Paid Search Agency Lead Ranking Work Management 130