Rev

MAY 21, 2018

If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. Acquisition costs in B2B can easily be $3k to $5k and more per closed-won deal. First, what is intent data? The Intent Data You Already Use. It’s not so great for most B2B scenarios.

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

Online Marketing Institute

JULY 31, 2009

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Engagio

JULY 31, 2017

For example, Socedo can push Twitter-based intent signals onto lead records as new fields into marketing automation platforms such as Marketo or Oracle Eloqua. Develop a robust data acquisition and intelligence gathering strategy. Create an organization-wide awareness of who their target accounts are and their pain points.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

SmartBug Media

MARCH 10, 2020

Beyond the monitoring you can do on social media, there are also tools that allow you to keep an eye on brands outside of social media channels and across digital, which is valuable when monitoring acquisitions, product releases, leadership changes, and industry news. DemandBase. DemandBase. HubSpot Marketing Platform.

Account Based Marketing 97

Account Based Marketing ABM Sales Management CMS Development 97

Outgrow

MARCH 5, 2020

This is Uberflip’s first acquisition. Uberflip customers should expect to see the consequences of this acquisition in about 6-8 months from now in the form of a better product. Only recently, the content experience platform Uberflip has acquired SnapApp. Conclusion.

Outgrow 52

Outgrow Marketing Automation Services Top of Funnel Customer Surveys 52

chiefmartech

OCTOBER 29, 2017

having acquired Eloqua, Responsys, Market2Lead, ATG, RightNow, Maxymiser, BlueKai, NetSuite, and Endeca ( plus many more not included on my 2010 proto-landscape). Over 10 years, approximately 65% of businesses end (although I wouldn’t call a good exit-by-acquisition an unhappy ending). It wasn’t Martechageddon.

Market2Lead 61

Market2Lead Reachforce Eloqua DemandBase 61