FMG Suite

DECEMBER 10, 2020

Even with new technology, email still remains a persuasive digital marketing channel for building awareness, boosting acquisition, and increasing conversion. The post High Deliverability: Getting the Most Out of Your Email Tools appeared first on FMG Suite. Email marketing is more powerful than ever before. Download Slides.

Deliverability 52

Deliverability Tools Webinar Metrics Acquisitions 52

Martech Advisor

FEBRUARY 21, 2020

Nearly 48% either don’t use authentication or don’t know if they use it, which affects deliverability. In light of that, and the growing need to retain customers as acquisition gets more challenging, isn’t it time to give transactional emails the attention they deserve? Optimizing for Mobile Viewers.

Privacy 120

Privacy Acquisitions Mobile Advertising Paid Search Agency 120

Zoominfo

APRIL 5, 2023

Mergers and acquisitions can lead to multiple legacy systems that are tied together for months or even years. Here’s how ZoomInfo solves that complexity for our customers, giving them more time to focus on connecting with prospects and helping them avoid deliverability problems that can handcuff their GTM plans.

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Deliverability Sales Qualified Leads 130

Martech

FEBRUARY 13, 2024

For marketers relying heavily on email campaigns and communications, this policy will require quick action to ensure deliverability doesn’t take a hit. Tailor engagement based on acquisition source For new-user acquisition and onboarding, consider tailoring your engagement thresholds differently based on the acquisition source.

CAN-SPAM 119

CAN-SPAM Acquisitions Click Rate Purchase Intent 119

Heinz Marketing

DECEMBER 1, 2023

Sometimes an acquisition occurs and there isn’t an appointed person to assist with cultural and accountability alignment. Client example: A large corporation became even bigger through the acquisition of a couple of other businesses.

Process 88

Process Deliverability Work Management Thought Leadership 88

BenchmarkONE

JANUARY 14, 2021

When it comes to yearly revenue, two sources are the big focus: client retention and customer acquisition. We all know that it’s important to diversify your marketing efforts, and that includes not just your deliverables but your desired outcomes. What is Customer Acquisition? Client Retention vs. Client Acquisition.

Acquisitions 53

Acquisitions Deliverability Sales Qualified Leads Lead Scoring 53

eDataSource

NOVEMBER 14, 2019

Death, taxes… and deliverability blunders. During our client conference this fall, we had a chance to chat with five of the industry’s leading email experts, and had them spill the beans on the biggest deliverability blunders they’ve encountered. Tony Patti, VP Deliverability & Compliance, eDataSource.

Deliverability 44

Deliverability CAN-SPAM Ideal Customer Profiles List Brokers 44

Webbiquity

APRIL 18, 2024

This makes your customer acquisition more efficient and helps boost overall marketing performance. Another quick tip here is to make sure your email deliverability is good. You get deep insights that inform smarter business decisions. You can also use automation to build a sales prospecting list from your social media following.

Marketing Automation Services 149

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 149

KoMarketing Associates

FEBRUARY 11, 2020

List fatigue (36%) and deliverability (26%) also made the list. In addition, 49% want to boost customer acquisition, and 43% want to increase customer engagement. Looking ahead, marketers believe increasing customer acquisition (48%) and boosting lead gen (48%) will be top challenges in the coming months.

Customer Surveys 159

Customer Surveys Email Marketing Lead Scoring Lead Ranking 159

Litmus

AUGUST 29, 2022

Monitoring these metrics (and responding when necessary) is an important step in staying on top of your email reputation and deliverability. Thankfully, they should stay in the healthy range on their own as long as you follow email deliverability best practices. . Your email deliverability is a result of your email reputation.

CAN-SPAM 104

CAN-SPAM Deliverability Domain Lead Scoring 104

eDataSource

JULY 20, 2018

We believe that the minimum standard of acceptable inbox performance is 90% deliverability. But there are well-known brands whose deliverability runs well-below 90%, and also times when even the best inbox performers go off the rails. The post Fighting for the Inbox: Clearing the Air on Deliverability appeared first on eDataSource.

Deliverability 44

Deliverability Marketing Management CAN-SPAM Vendors 44

Litmus

FEBRUARY 2, 2024

So when Gmail and Yahoo announced they’d be enforcing new sender guidelines that deeply affect deliverability for anyone sending to their addresses, every email marketer’s ears perked up. And how will they impact deliverability? Every email marketer wants their messages to arrive in the inbox and not the spam folder.

CAN-SPAM 81

CAN-SPAM Deliverability Guidelines Validation 81

Martech

NOVEMBER 6, 2023

Metrics to measure email outreach Here’s an overview of the core metrics we use to track outreach performance: Deliverability rate This metric is about ensuring your emails reach your recipient’s inbox. Also, always double-check for broken or misleading links, which can hamper trust and affect deliverability.

Outreach 122

Outreach Email Marketing Optimization Lead Scoring 122

Martech

MAY 19, 2022

In the last few years, many players in the space have attracted venture funding, while mergers and acquisition activity shows how email increasingly works together with other marketing technologies. Mergers and acquisitions. Venture funding. In May of 2021, Klayvio closed $320 million in Series D financing at a $9.5

Marketing Report 108

Marketing Report Email Marketing Enterprise Management Work Management 108

Litmus

JULY 8, 2021

Tracking metrics by acquisition source. Email metrics to watch : Often, a good portion of the negative reaction to your emails will come from one or two acquisition sources—such as email list rental and co-registration, which are among the five most problematic subscriber acquisition sources. Deliverability metrics.

Webinar Metrics 112

Webinar Metrics Deliverability CAN-SPAM Co-Registration 112

Martech

APRIL 12, 2024

Dig deeper: Understanding different product roles in marketing technology acquisition Programs in project management In project management, programs provide a structured approach for managing related projects as a unified entity, supporting broader strategic objectives. They focus on specific deliverables, timelines and budgets.

Budget Programs 105

Budget Programs Work Management Allocation Product 105

Zoominfo

JUNE 26, 2019

The best way to ensure the deliverability of your emails is to maintain a healthy email reputation. 8 Steps to Improve Your Email Deliverability Rate. Implementing this as a best practice will improve your deliverability rates and minimize bounce-back rates. This is a marketer’s worst nightmare. The likely culprit?

Practices 200

Practices CAN-SPAM Deliverability Best Practices 200

Martech

APRIL 4, 2024

This pragmatic attitude doesn’t mean they’ll flout the law or do something that would risk their deliverability or brand equity. Take the perpetual hot button of email acquisition. Good email marketers are critical thinkers who operate well within the law but know when a best practice does not serve their email program.

Email Marketing 89

Email Marketing Effectiveness Work Management Planning 89

Liveintent

APRIL 21, 2023

Everyone who works in the email will tell you: do it the wrong way, and you’ll end up with poor email deliverability rates. LiveIntent has developed its own email reactivation technology for brands because it is one of the least expensive, most effective methods to drive acquisition for them. Winback only high potential customers.

Activities 62

Activities Advertising Agencies Deliverability Custom Publishing 62

Litmus

MARCH 2, 2023

In GA4, UTM campaign data lives in all three Acquisition reports. Click into Overview, User acquisition, or Traffic acquisition under the Acquisition tab to get the goods. This data is visible in many reports in GA4, including but not limited to the Acquisition report shown below. Sneaky, Google.) Find out here.

Analytics 82

Analytics Email Marketing Marketing Analytics Tools Eye-Tracking 82

Zoominfo

APRIL 29, 2022

They are in charge of managing and enforcing data quality initiatives, like data acquisition, expansion, cleaning, and updating. When CRM and MAS systems are deduped and enriched, companies see better engagement, conversion, and deliverability rates, as well as overall higher revenue and growth.

Work Management 130

Work Management Marketing Management Marketing Automation Services Zoominfo 130

KoMarketing Associates

FEBRUARY 6, 2018

Strategic Marketing Deliverables. This coordinated effort can have a positive impact in link building acquisition and generating additional visibility for SEO-centric content marketing assets in particular. A PR discovery deliverable is one of the first assets content marketers writing for SEO should obtain.

B2B Marketing 179

B2B Marketing SEO SME Planning 179

ConvertKit

DECEMBER 6, 2021

19:22] – Referral programs lower the cost of subscriber acquisition and get people excited about your upcoming content. [22:18] Deliverability Defined Website. Try ConvertKit's deliverability in action. 16:11] – Referral programs reward subscriber engagement. [16:47] Isa at ConvertKit. Connect with our hosts.

Budget Programs 79

Budget Programs Burn Rate Deliverability Newsletter 79

ANNUITAS

MARCH 19, 2020

Yet – and here’s the nuance – Webinars perform best mid-funnel and are typically not great at top-of-funnel acquisition. Re-Examine Email Deliverability. When digital interactions are now the most important element of the marketing mix, email deliverability is key. So ‘where’ you use Webinars is key.

Top of Funnel 232

Top of Funnel Planning Demand Elasticity 232

Martech

AUGUST 3, 2023

Let’s start with a very simple calculation: Value = revenue from emails ÷ deliverable email addresses For example, if your email program brings in $100,000 and you have 100,000 deliverable names on your list, each email is worth one dollar. Remember that “active” means more than that the email is deliverable. In your inbox.

Lead Scoring 92

Lead Scoring Lead Ranking Deliverability Ad Exchange 92

Litmus

SEPTEMBER 20, 2022

Deliverability rate or inbox placement rate. Subscriber acquisition cost. Phase #6: Email deliverability. Email deliverability is all about getting your email into your subscriber’s inbox (and not spam). Dive deeper into email deliverability in our Ultimate Guide to Email Deliverability. ?. Unsubscribe rate.

Deliverability 102

Deliverability CAN-SPAM Privacy Protection Churn Rate 102

Marketing Insider Group

DECEMBER 11, 2019

Let’s say your biggest acquisition channel is organic traffic. On a more granular level, a roadmap can communicate deliverables within specific timeframes. This is where you need to evaluate where you will focus your budget, time and energy. Currently, which channels are driving the most traffic to your site?

Planning 308

Planning Work Management Marketing Management Deliverability 308

ConvertKit

AUGUST 4, 2020

In episode 10 of the Deliverability Defined podcast, Melissa and I are joined by deliverability expert Lauren Myer to discuss list validation and deliverability best practices: Meet Lauren Myer. Lauren is an email deliverability expert with 14 years of experience in email marketing. What is list validation?

Validation 58

Validation Deliverability CAN-SPAM Sales Qualified Leads 58

ANNUITAS

MAY 28, 2020

Yet – and here’s the nuance – webinars perform best mid-funnel and are typically not great at top-of-funnel acquisition. Recommendation 3: Re-Examine Email Deliverability . You can read Scott’s full recommendation here , but in summary, email deliverability is more important than ever right now. this is not cold calling ).

Top of Funnel 147

Top of Funnel Demand Webinar Metrics Paid Search Agency 147

Martech

APRIL 26, 2022

” Phelan asks marketers to consider five different phases of the email marketing program: acquisition, onboarding, conversion, retain, and reactivate. Everything you need to know about email marketing deliverability that your customers want and that inboxes won’t block. . “Do you have coverage? Click here to check it out!

Marketing Automation Services 113

Marketing Automation Services Touchpoints Work Management Marketing Management 113

SendX

APRIL 26, 2021

It’s the number two reason behind customer-growth acquisition, second only to organic search. What is email deliverability? Email deliverability is the process that determines if your email will hit someone's inbox, or be sent straight to spam, never to be seen again. Social media vs. email marketing: which is more effective?

Email Marketing 195

Email Marketing Click Rate CAN-SPAM Deliverability 195

DiscoverOrg

APRIL 20, 2017

Demand generation has always been a consideration, of course, and traditional metrics like open rates and deliverability won’t go away anytime soon. Lower risks and cost associated with poor email deliverability. Deep account-based sales intelligence benefits an organization in the following ways. Better demand generation.

ROI 269

ROI Top of Funnel Ideal Customer Profiles Marketing Management 269

Litmus

JANUARY 25, 2022

The open rate is how many of your delivered emails were “opened” and is great for gauging the effectiveness of subject lines, monitoring email deliverability , and measuring high-level subscriber engagement. Open rate can also give you insight into your historical brand presence. Unsubscribe rate.

Email Marketing 99

Email Marketing Click Rate Open Rate CTR 99

Unbounce

MARCH 10, 2022

No matter how good you are at executing client campaigns, new client acquisition doesn’t happen if you don’t work to make it happen. QuickMail also comes with a free Auto-Warmer plan, which will improve your email deliverability and ensure your emails never land in the spam folder. Tools for Growing Your Pipeline and Closing Deals.

Paid Search Agency 131

Paid Search Agency PPC Budget Programs Work Management 131

Litmus

JUNE 28, 2021

Consistent email engagement and deliverability. List acquisition sources work and are documented. Things that will get my spidey senses tingling would be dramatic drops in deliverability, open, or click-through rates. One way to alleviate any potential deliverability issues you may be seeing with email performance?

Budget Programs 61

Budget Programs Deliverability CAN-SPAM Privacy Protection 61

ClickZ

OCTOBER 23, 2020

Achieving greater audience engagement, materializing customer acquisition, and sales growth are some of the most common goals for all organizations. The platform provides detailed metrics on email or SMS campaign performance, deliverability, and audience and lists growth and attrition. Case Study: Haymarket Media.

Marketing Automation Services 116

Marketing Automation Services Marketing Automation Work Management Automation 116

Hubspot

JULY 11, 2016

Marketers often mix up a key distinction: delivery vs. deliverability. Email Deliverability vs. Email Delivery. Deliverability or Inbox Placement refers to where that message ends up once it is accepted; in other words, the inbox, spam folder, or another folder. Let’s start with the basics: What are we even talking about?

Deliverability 28

Deliverability CAN-SPAM Domain Email Marketing 28