Martech

MARCH 29, 2022

CRM marketing platform Optimove has announced that it has acquired Scotland-based mobile messaging provider Kumulos in an expansion of its messaging capabilities, enabling brands to orchestrate multichannel marketing journeys across web, email, and mobile channels. Optimove has said it plans further acquisitions over the next year.

Deep Linking 78

Deep Linking Mobile Marketing Acquisitions Trigger Marketing 78

ClickZ

JULY 26, 2019

By 2025, GSMA has estimated that more than 5 billion people will have mobile devices, and over half of these connections would be smartphones. Research reports have also shown that marketing organizations have also started spending 22% of their budget on mobile marketing. Why mobile advertising? What is mobile advertising?

Mobile Advertising 111

Mobile Advertising Paid Content Paid Search Agency Advertisements 111

Single Grain

AUGUST 24, 2021

Link acquisition. 5) Building High-Value Links to the Target Domain. Link building is the most performed SEO task. High-quality link acquisition needs a solid strategy. You should have data related to: The number of links required to outrank your competitors. Competitor analysis. Keyword research.

Enterprise Management 52

Enterprise Management Work Management Marketing Management SEO 52

Hubspot

AUGUST 31, 2015

The explosive growth in mobile usage -- specifically in app usage -- has created an ultra competitive marketplace. Indeed, advertising is a big part of today’s app marketing toolkit, with acquisition campaigns attracting bigger and bigger chunks of their ad budgets. A whopping 1.4 million apps are on both the App Store and Google Play.

Multi-Touch Attribution 28

Multi-Touch Attribution Paid Search Agency Ads Campaigns 28

Single Grain

NOVEMBER 12, 2020

If local SEO matters, I guarantee that your customers are doing “near me” searches as well as mobile and voice search: You might even approach SEO in unexpected ways. Poor navigation, incompatibility with mobile screens, and other issues that impede the user's experience on your website will destroy your search rankings.

Startups 114

Startups SEO Long Tail Marketing Marketing & Strategy 114

Outgrow

MARCH 18, 2021

Acquisition. Growth hacking strategies in the acquisition stage include -. Deep Link Social Accounts. Deep links are a great way to reduce bounce rates from your social media accounts, landing pages, in-app pages, and web pages. 53% of mobile users leave a site that takes longer than three seconds to load.

Course 52

Course Paid Content Outgrow Examples 52