acquisition mail Database Marketing Related Topics 
Customer Experience Matrix
FEBRUARY 2, 2010
Summary: Database marketing and digital marketing are more different than it seems. It’s self-evident that digital marketing (mostly on the Internet, but also mobile, in-game, and eventually interactive TV) is a major change from both traditional mass media and more recent database marketing (mail, email, telemarketing, CRM).
Customer Experience Matrix
FEBRUARY 1, 2010
Here are some quick thoughts on two items: Unica ’s acquisition of paid search bid management system MakeMeTop (now mercifully renamed Unica Search) and Alterian ’s recently-released and excellent annual marketing survey. They did move from direct mail to email, but those are pretty much the same thing.
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Martech Advisor
NOVEMBER 18, 2019
Direct Mail is on the Decline. If data, tech, and analytics are where people want to invest and personalization drives value, where does a “traditional” channel like direct mail fit in? It may be easy to forget that database marketing was born to power direct mail, and modern CRM is an evolution of database marketing.
The Point
MARCH 18, 2014
Email, and even direct mail, is primarily used for lead nurturing, not lead acquisition. However, as I wrote in a recent post , inbound marketing isn’t always an option. And that’s all how it should be. In those select situations, list buys still have their place.
ViewPoint
MAY 23, 2011
Today we're honored to have guest blogger Ruth Stevens share her thoughts on database marketing. Ruth is Founder of eMarketing Strategy , a consulting practice that assists companies build their customer acquisition and retention strategies. Will my mail be delivered? The main concern we hear about is accuracy.
Engagio
JUNE 11, 2018
According to the Database Marketing and Contact Acquisition Survey Report this is one area where some marketers are falling short. Part of the challenge is that marketers are simply not performing data cleansing often enough to keep track of their B2B contacts.
Biznology
JUNE 29, 2017
Applying segmentation is a key success factor in the reactivation effort, just as it is elsewhere in marketing. Consider such segmentation variables as: Original acquisition source media, like email, SEM, direct mail, display advertising, event, or telemarketing. Channel usage. Quarterly refresh is recommended.
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