SEO for site acquisitions


Considering an acquisition? It’s critical to plan this out so you don’t lose customers. First, create a paid search campaign ensure you are in-market for those important keywords your customers are using. The post SEO for site acquisitions appeared first on Biznology.

Customer Acquisition: In-House or Outsourced?

Marketing Insider Group

The post Customer Acquisition: In-House or Outsourced? Lead generation capabilities have become a key factor that determines a business’ success or failure.

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Boosting Leads and Customer Acquisition are Top Goals for Marketers in 2020

KoMarketing Associates

As marketers look ahead to the New Year, new research suggests that they already have a series of goals in mind, ranging from increasing sales leads to boosting customer engagement. About 49% want to boost customer acquisition, while 43% want to increase customer engagement.

Case study in data-driven B2B customer acquisition marketing


Here’s a sneak peek of Doug’s success in finding new customers using lookalike modeling. We look at past wins, and the attributes of those customers. Presence of a customer service or outbound sales and marketing team.

Why Marketers Must Shift Conversations from Replacing Customers to Retaining Customers

Speaker: Ardath Albee, B2B Marketing Strategist and CEO, Marketing Interactions

More and more companies are offering a subscription-based model or shortened contracts, which means marketers and product managers need to change how we think about our relationship to the customer. How to add value for your customers throughout their entire journey. It's 2019.

Study: B2B Marketers Remain Focused on Customer Acquisition

KoMarketing Associates

Research now suggests that marketers are placing a greater priority on acquiring new customers, rather than retaining existing ones, despite the cost associated with doing so. The “B-to-B Loyalty Report” from Merkle shows that most B2B marketers (75 percent) are focused on acquiring new customers. This is greater than the 72 percent who claim that they prefer to hone in on retaining existing customers. Marketing to Satisfy Heightened Customer Expectations.

Customer Retention Marketing vs. Customer Acquisition Marketing

Outbound Engine

Why is it that we spend money on customer acquisition marketing when customer retention marketing works so much better? We can all agree that customers are the most important part of any business. After all, without customers, there would be no business! And yet we find ourselves spending most of our marketing dollars on finding new customers instead of nurturing the ones we already have. Customer retention marketing stats.

Acquisition Addiction’s Impact on Customer Experience ROI

Fusion Marketing Partners

Addiction to acquisition of customers is taking a toll on customer experience ROI. Did you know that 1.8 trillion dollars […]. Guest Expert Contributor

Advice on Evaluating New Acquisition Channels from Top D2C Brands


That’s why we assembled a panel of some of our fastest-growing direct-to-consumer customers to ask them to share some of the lessons they’ve learned about pursuing new acquisition channels. Perspective Acquisition channel D2C direct-to-consumer dtc marketing channels

3 Ways Intent Data Helps Lower Customer Acquisition Costs


It’s far from revolutionary to say that retaining customers is valuable to your business. You’ve probably heard this now-classic marketing statistic — it costs 5x more to acquire new customers than to retain existing ones.

The ANNUITAS Perspective on the Adobe Acquisition of Marketo


A Memo from CEO Adam Needles to ANNUITAS clients on the Adobe Acquisition of Marketo. – A short second … this is a welcome acquisition. That’s important because too often this type of acquisition results in mass talent exodus. – Adobe has a strong focus on Customer Experience (CX). In fact, there is incredible potential for the integration of Adobe’s Creative Cloud into Marketo through this acquisition.

5 Unique Ways To Boost Customer Acquisition


One of the surest ways to grow a business is having the ability to attract and retain a significant number of buying consumers. However, this is never the easiest of tasks, especially with the competition now growing faster than ever in nearly all industries.

Content Strategy Before Technology Acquisition

Sales Engine

But before you go out and invest in these tools, it’s important to really understand your customers’ issues so you can develop a strategy. Understanding Your Buyer You’d probably be surprised at what you don’t know about your customer.

Why is it important to test new acquisition channels?


The post Why is it important to test new acquisition channels? Perspective Acquisition Customer Acquisition D2C direct-to-consumer dtc LiveIntentional marketing PartnersWe recently had the opportunity to host a webinar with some of the top D2C brands out there – Vuori , eBags, and Public Rec – and ask them about the challenges they faced in maintaining consistent profitable growth in such a competitive landscape.

Content Strategy Before Technology Acquisition

Sales Engine

But before you go out and invest in these tools, it’s important to really understand your customers’ issues so you can develop a strategy. Understanding Your Buyer You’d probably be surprised at what you don’t know about your customer.

Leveraging Incentives to Achieve SEO and Customer Acquisition Goals 


Customer Behavior and Branded Promotion Searches. The Customer Experience: A Win-Win Strategy for Promotional SEO. The best customers are multi-channel…and the vast majority of in-store purchases start with an online search.

Latest Marketing Technology Acquisitions Bypass Marketing Automation Vendors

Customer Experience Matrix

On May 6, AOL and Google announced their respective acquisitions of attribution vendors Convertro and Adometry. The positive connection is that all of these are about integrating customer data. Yes, we’re talking here about Customer Data Platforms.

[ON-DEMAND WEBINAR] Apparel Retail Marketing: Ramp Up Customer Acquisition in 2020

V12 Data

[ON-DEMAND WEBINAR] Apparel Retail Marketing: Ramp Up Customer Acquisition in 2020. Specific topics will include: A look at changing consumer behaviors as consumers travel across channels and expect retailers to deliver personalized experiences at every point along the customer journey.

15 Effective Ways to Reduce Cost Per Acquisition

Marketing Insider Group

Cost per acquisition (CPA) refers to the amount of marketing or advertising money spent to convert or acquire leads who click on your site or respond to your call to action (CTA). Put in simpler terms, ask yourself: how much of your marketing budget has to be spent to get a paying customer?

Tear Down the Silos: 5 Steps to Improving Customer Acquisition

Modern Marketing

Reaching and creating new customers can be difficult in today’s hyper-connected world. Marketers are deploying a myriad of programs, processes and technologies to deliver on their customer acquisition goals.

Deepening B2B customer relationships with “the funnel beyond the funnel”


I’ve long observed that B2B marketers focus too much on lead generation, and not enough on current customer expansion and retention, which is, after all, where the bulk of profits lie. When asked, the typical B2B marketer will say that 80-85% of their effort goes to customer acquisition.

Funnel 212

Dash For the Exit: CDP Acquisitions Rattle MarTech Firms


How much is that Customer Data Platform in the window? . Last year, three months after the customer data platform company announcing a merger with competitor Leadspace , the deal was canceled without fanfare. The terms of the acquisition were not disclosed. .

Why Retention Trumps Acquisition in the Mobile Marketing World

Marketing Insider Group

Companies can’t expect to profit from number acquisition alone, and they’re changing to retention-heavy mobile marketing strategy. The smartphone’s anywhere, anytime design makes ongoing customer […]. Your consumer population is a community, and they deserve ongoing support.

Learn How Intent Data Can Help You Lower Customer Acquisition Cost

Unbound B2B

Why Customer Acquisition Cost Matters? Customer acquisition cost by industry 2018 is particularly relevant for companies and investors. The aim of early stage companies should be to monetize customers at a higher rate, as compared to the cost of gaining them.

All CMOs are Planning to Increase New Customer Acquisition: How Predictive Can Help


How Predictive Marketing Can Help You Acquire New Customers. Join our webinar with Heather Foeh, head of culture and customer advocacy, and Carol Krol, editor-in-chief of Demand Gen Report, on November 18. new customer acquisition predictive marketing

Integrate – ListenLoop Acquisition: ABM Empowerment


In order to condense very critical marketing channels to drive brand success, this acquisition made by Integrate validates its long-term ambition of expanding its B2B SaaS inventory.

Data-Driven Success: Informatica Ups Customer Acquisition


A story about a tech company improving their customer acquisition metrics through the strategic use of data is a happy ending that B2B marketers and sales reps, and probably not many other folks, enjoy reading. A story with a happy ending is something most folks enjoy reading.

Dealing with the New Customer Acquisition Challenge


Jim Dickie is the Managing Partner with CSO Insights ; a research firm that specializes in benchmarking how companies are leveraging people, process, and technology to optimize the way they market to, sell to, and service customers. Topping the list of priorities for the next 12 months for marketing is increasing new customer acquisition.

9 Steps to Lower Customer Acquisition Cost (And Higher Value)

Marketing Action

9 Steps to Lower Customer Acquisition Cost (And Higher Value). As illustrated below, given the cost to acquire a single customer, it’s very important to optimize every lead you get. Identify key players and ideal customers.

What Microsoft's Acquisition Of LinkedIn Could Mean For B2B Marketers


Microsoft’s acquisition of LinkedIn holds enormous potential for helping B2B marketers reach their audiences and improve revenue generation. In this post we’ll discuss the possibilities that emerge from one of the biggest tech acquisitions to date.

Customer Acquisition Cost: Calculate and Optimize for the Long-Term


Share it with the #Optimizein28Days to promote optimization awareness and how CRO can help businesses thrive Do you know how important it is to track your customer acquisition cost? According to Invesp, 89% of customer acquisition costs are allocated to website efforts.

Greg Head, Infusionsoft CMO: 2 Metrics to Better Understand Your Customer Acquisition Cost and Lifetime Value

Crimson Marketing

To determine the answer, says Greg Head, CMO of leading email marketing and sales platform Infusionsoft, you must first arrive at a true understanding of both your Cost of Acquisition of a Customer (CAC) and the Lifetime Value of a Customer (LTV).

Tableau, Looker, and Origami Logic Acquisitions Show Analytics Is In Fashion

Customer Experience Matrix

Specifically, they see Origami Logic as providing a “strong data architecture” that will “accelerate Intuit’s ability to organize, understand, and use data to deliver personalized insights that help customers quickly achieve success and build confidence whenever they use Intuit products.”

Data-driven Insights Help MacKenzie-Childs Increase Sales, Customer Acquisition


Cross-channel Marketing Customer Data RetailIn late 2017, home décor retailer MacKenzie-Childs found itself at a bit of a crossroads. Business was good, but the company's leadership was not content with sitting on its laurels. They wanted to build on its strong growth and sales.

Forrester Acquisition ‘The Sirius Way’


SiriusDecisions will be acquired by Forrester for $245 million to aid in creating a robust platform that guides companies and Chief Marketing Officers (CMO) to drive business growth in this customer oriented era.

Customer Acquisition: In-House or Outsourced?


In this article, we will talk about the pros and cons of both internal and external customer acquisition and how both can help your business achieve its sales and business objectives. Since you own the process, you can customize it in any way you want.

Oracle Enhances Commitment to Orchestrated Modern Marketing with Responsys Acquisition

Modern Marketing

by Kevin Akeroyd | Tweet this Today Oracle announced the proposed acquisition of Responsys , the leading provider of enterprise-scale cloud-based B2C marketing software to manage and orchestrate interactions with consumers across email, mobile, social, display and the web.

Email: Retention Strategies in an Acquisition World

Marketing Action

As Head of Digital Compliance for Act-On David Fowler is responsible for issues including email deliverability, privacy compliance, and industry stewardship in regard to our customers and our corporate objectives. The Promise and Peril of Acquisition Email.

McDonald’s Acquisition of Dynamic Yield: I’m Lovin’ It


Do McDonald’s and enterprise software really go together like a burger and [ ] Uncategorized customer experience Evergage update omnichannel personalization strategyYesterday evening, news broke that McDonald’s is acquiring personalization vendor Dynamic Yield for $300 million.

5 Ways to Re-Engage Those Long-Lost Customers

Single Grain

Some funnels are more complex, involving additional lead stages or interest steps, but despite the numerous (and seemingly endless) variations that I’ve seen, they all almost always stop once the lead becomes a customer and a conversion happens. Customers are fickle.