Martech

FEBRUARY 11, 2022

What I mean is that the standard creatures that used to populate advertising – publishers, brands, ad tech partners – are morphing into elaborate hybrids, almost like the minotaurs, satyrs and sphinxes of legend. Publishers become brands when they build close connections with subscribers through improved customer experience.

Advertising Agencies 101

Advertising Agencies Paid Search Agency Opt-out Custom Publishing 101

ANNUITAS

SEPTEMBER 21, 2018

A Memo from CEO Adam Needles to ANNUITAS clients on the Adobe Acquisition of Marketo. – A short second … this is a welcome acquisition. That’s important because too often this type of acquisition results in mass talent exodus. – Adobe has a strong focus on Customer Experience (CX). Good morning.

Marketo 193

Marketo Acquisitions Marketing Automation Services Enterprise Management 193

Martech

MARCH 20, 2024

Whether driven by a merger, acquisition, evolving customer needs or a crisis, a rebrand requires significant time and resources. Listen to the voice of your customer If you hire a branding agency, they should conduct surveys and/or interview several of your customers. However, the ROI can be enormous.

Enterprise Management 101

Enterprise Management Work Management Marketing Management Brand Identity 101

Seismic

JANUARY 24, 2023

Sales enablement has changed tremendously since Aragon Research published its first Aragon Research Globe on sales enablement in 2016. In the report, Aragon evaluated 15 vendors across a variety of criteria, including strategy, performance, and reach.

Enterprise Management 94

Enterprise Management Work Management Research Marketing Management 94

Champion Communications

OCTOBER 4, 2023

Logicalis UK & I Logicalis talks dos and don’ts of M&A one year on from Q Associates acquisition Last August, Logicalis bought out Microsoft and Cisco partner Q Associates to bulk up its UK&I data-centric IT service capabilities. Generative AI offers internal and external opportunities for CloudSmiths’ customers.

Acquisitions 62

Acquisitions Work Management Marketing Management Verticals 62

Vidyard

MARCH 5, 2021

And if there’s a very specialized requirement your company has, can the vendor build it for you? Think about what you require from a vendor and ask how they’ll support you once you’re live with the platform. P is for Publish. The ability to publish videos from an online video platform is very important.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Anteriad

APRIL 25, 2023

Rob Sanchez, CEO of Anteriad – Anteriad is bigger and better equipped to get B2B marketers in front of their next customers faster. Our recent acquisition of BNZSA brings with it regional and local expertise across Europe and Asia in 26 different languages, bringing an incredible depth of experience that matters at the local level.

Cost per Acquisition 52

Cost per Acquisition Demand Generation Agencies CTR Acquisitions 52

Martech

MAY 3, 2022

“Would this crisis be the catalyst for consolidating if not out right collapsing the vast and vibrant martech vendor universe?” There were almost 1,000 exits from the space in the last two years, representing acquisitions or other business transformations, or simply failures. Actually, there are 9,932 reasons. Why we care.

Marketing Management 104

Marketing Management Long Tail Marketing Acquisitions Digital Transformation 104

Martech

OCTOBER 5, 2022

The gap is between the experiences customers increasingly expect and demand from brands and the struggle most brands face in coming even close to fulfilling those needs. Complexity refers to the far-from-linear customer journey created by the continuing explosion of channels and content types.

Digital Asset Management 100

Digital Asset Management Enterprise Management CMS Development Work Management 100

Martech

OCTOBER 4, 2021

Since CDPs emerged as a category (around 2016, according to the CDP Institute) we became accustomed to looking across a landscape of independent vendors, most with slightly different offerings under the CDP umbrella. Salesforce’s acquisition of Datorama happened way back in 2018. I don’t have the answer yet. Editorial Director.

Acquisitions 90

Acquisitions Marketing Automation Services Marketing Management Digital Experience Platform 90

Heinz Marketing

MAY 20, 2022

While the idea of customer success as a profit center is not new, it is regaining momentum and overtaking new logo acquisition as the main strategy for B2B revenue growth. Our clientele often come to us for help gaining new customers. Customer Marketing. Customer Success. Account Management. Sales Enablement.

Cross-Selling 107

Cross-Selling Work Management Marketing Management Lead Ranking 107

Champion Communications

DECEMBER 9, 2021

With customer experience fast becoming the top concern of consumers today, understanding customer needs and providing them with a smooth, personalised experience has never been so important. . . CIOs prioritise innovation to improve digital customer connections (Page 25) . GreyOrange – . Hoptroff – .

Digital Transformation 62

Digital Transformation Vendors Acquisitions Custom Publishing 62

Content Standard

DECEMBER 6, 2023

Title Options A Quick Start to Research-Informed Content for Healthcare Vendors Healthcare Vendors and Research-Informed Content: 4 Tactics You Can Implement Today Healthcare Vendors and Research-Informed Content-Part 1: The Low-Hanging Fruit “Half of them are working off instinct and hunches.”

Work Management 52

Work Management Marketing Management Vendors Research 52

chiefmartech

JULY 30, 2022

Over the 11 years that I’ve been publishing the martech landscape , as it mushroomed from ~150 solutions to ~10,000, I’ve seen many people react to it as an anomaly. These numbers from G2 are inclusive of the fact that they’ve handled over 760 merger and acquisition cases since January of this year. My best guess?

Budget Programs 132

Budget Programs Software Churn Rate Startups 132

ClickZ

MAY 9, 2020

30-second summary: Board members, C-level, and Director+ level executives from retail and ecommerce, technology, media and publishing, and other businesses participated in our ClickZ and Search Engine Watch: Benchmark survey 2020. More observations from the industry’s biggest acquisitions in the first quarter. Some key takeaways: 46.3%

Advertising Benchmark 93

Advertising Benchmark Work Management Customer Surveys Marketing Management 93

Martech

AUGUST 25, 2021

A community dedicated to building diversity and inclusion , and precisely not aimed just at Sitecore customers but drawing on the whole eco-system of the digital experience platform’s employees and partners too. Pre-COVID, communities of vendors, partners and customers would convene at live events, once or twice a year.

Communities 143

Communities Advertising Agencies Peer-to-peer Paid Search Agency 143

Engagio

MAY 31, 2021

The future deprecation of third-party cookies in Chrome will impact many B2B advertising vendors — especially those who primarily use third-party white-labeled DSPs, where they aren’t in complete control of the technology. Demandbase understands this well, evidenced by our recent acquisitions of two leading data companies.

DemandBase 77

DemandBase Spyware Marketing Automation Services Lead Ranking 77

B2B Marketing Directions

JULY 9, 2022

For example, many technology vendors produce buying guides for the types of technologies they offer, and several analyst/consulting firms regularly publish "rankings" of various types of technology applications. It works exclusively with enterprise customers, and the firm emphasizes that its advice is vendor agnostic.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

chiefmartech

DECEMBER 27, 2021

I know, I didn’t publish a 2021 version of the marketing technology landscape. Of course, there have been a ton of acquisitions this year too. It stands to reason, if there are more software vendors, there’s more adoption of software in companies’ tech stacks. The Martech Landscape Did Not Shrink.

Enterprise Management 136

Enterprise Management Work Management Marketing Management Aggregators 136

Liveintent

JULY 26, 2022

The combination of ad tech and martech signals provides the least obvious, most powerful way to build a sustainable, organic first-party identity graph capable of bridging first-party cookies to the ecosystem for publishers and brands. and acts as the fulcrum to build lookalike audiences and efficient acquisition strategies.

Work Management 62

Work Management Marketing Management Marketing Automation Services Custom Publishing 62

Martech

OCTOBER 18, 2021

He was responding to my growing sense that how vendors or customers refer to solutions is getting more and more blurred. Raab says, reasonably enough, that the job of a CDP is to “combine all customer data into sharable profiles.” Its purpose is to serve as a platform for all voice, chat and digital customer service systems.

Marketing Automation Services 90

Marketing Automation Services Top of Funnel Paid Search Agency Privacy 90

Kabbage

NOVEMBER 29, 2016

Over the span of the year the number of MarTech vendors has nearly doubled, over $1 billion in venture capital has been invested in marketing technology, and marketing budgets have grown exponentially (“ Walker Sands State of Marketing Technology 2017 Closing the Gap Between Martech Innovation and Adoption,” 2016 ). In the SOPM report, 45.7%

Trends 183

Trends Planning Top of Funnel Marketing Budget 183

Customer Experience Matrix

DECEMBER 18, 2012

The question answered by the paper is “What will marketing automation vendors do next?” If I had to predict one thing that isn’t utterly obvious, it's that B2B marketers will be more involved with managing customer relationships after the initial sale. To summarize the argument: marketing automation vendors must grow or die.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Automation 120

The Point

JUNE 5, 2018

At face value, the results, due to be published in a report this June, paint a somewhat dim picture of the state of B2B marketing. HJS: Your survey indicates that a clear majority of marketers are engaged across the lead lifecycle, including customer marketing. Sellers have always calibrated their efforts to the customer.

Lead Ranking 194

Lead Ranking Forrester Lead Scoring Paid Search Agency 194

chiefmartech

MAY 26, 2020

Experts — the lines between software vendors and professional services firms will blur: software companies will offer more expert services; services firms will automate and bottle their expertise in code. They provide services, ranging from marketing agency work to custom website development. Custom Apps & Ops on a Common Core.

Paid Search Agency 131

Paid Search Agency Advertising Agencies Stats Software 131

Customer Experience Matrix

OCTOBER 15, 2015

The new funding is certainly impressive, although the record for a B2B predictive marketing vendor is apparently InsideSales’ $100 million Series C in April 2014. But the new Everstring product isn’t the usual sharing of a prospect list with an ad platform, as in display retargeting, Facebook Custom Audiences , or LinkedIn Lead Accelerator.

Marketing Management 120

Marketing Management Paid Search Agency Lead Ranking Ad Exchange 120

Biznology

AUGUST 25, 2020

We rely on numbers to analyze successful and the not so successful interactions we have with our website visitors and customers, and we trust a range of analytics tools to tell us where things have gone wrong and how we can make it right. Improve the process by recognizing at which step your customers drop off your site.

Conversion Rate 104

Conversion Rate Conversion Work Management Marketing Management 104

Zoominfo

OCTOBER 15, 2020

The intersection of our ideas resulted in a renewed focus on delivering massive value to our customers through the best B2B intent data the market has to offer. The three together, driving account identification, targeting, and segmentation will soon be table stakes for how sellers and marketers identify their next best customers.

Zoominfo 246

Zoominfo Intent Signal Work Management Intent Data 246

Walker Sands

FEBRUARY 14, 2024

It’s even more difficult if you’re in HR tech, a sector that boasts an estimated 21,000 vendors. Back in 2021, we helped them publish a data report about employees’ stressors contributing to burnout. You may need to partner with a market research vendor to assist in fielding and collecting your survey.

Paid Search Agency 40

Paid Search Agency PR Media Marketing Management 40

Hubspot

SEPTEMBER 18, 2023

But if you find out they're in the market for a new vendor, you can reach out to your prospect before they begin researching, which ensures your message will be received with much more interest. Large Customer Announcement If your prospect has just landed a significant account, they're about to have a lot more money rolling in.

Trigger Marketing 72

Trigger Marketing Press Eye-Tracking Marketing Analytics Tools 72

Customer Experience Matrix

JULY 22, 2011

The folks at HubSpot have been busy this summer, announcing their acquisition of Performable in June and their HubSpot App Marketplace last week. In both cases, what’s really happening is the vendor has published APIs that make it easier for other vendors to build products that integrate with their systems.

Hubspot 120

Hubspot Marketing Automation Services API Salesforce.com 120

Vidyard

MARCH 5, 2021

And if there’s a very specialized requirement your company has, can the vendor build it for you? Think about what you require from a vendor and ask how they’ll support you once you’re live with the platform. P is for Publish The ability to publish videos from an online video platform is very important.

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

Rev

MAY 21, 2018

Intent data can include the email opens and clicks of your customers and prospects, the pages your customers visit on your website, the webinars they register for and attend, the e-books they download, their social likes and shares, and similar behavioral activity. The Truth Intent Vendors Don’t Want to Talk About.

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

Zoominfo

OCTOBER 20, 2021

They personally match all of their candidates and specialize in recruiting for revenue generating roles, such as sales, marketing, customer success, and business development. Shane McCusker Shane McCusker publishes videos about social media in recruitment, LinkedIn, boolean strings, and social recruiting. Watch here 8. Watch here 14.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

nDash

OCTOBER 26, 2020

Area of expertise: Talent acquisition. Forbes Coaches Council official member, Forbes and Entrepreneur contributor on HR Transformation, Change Management, Customer Experience, Millennials, tech startups, PR/Media/Strategic Partnerships. Published author of multiple business and HR books. Hiring solutions . Career advice.

Marketing Budget 98

Marketing Budget Marketing Budget Creation Enterprise Management Work Management 98

Leadspace

MARCH 9, 2022

Most often I think about it from the point of view of the company strategy rather than from the perspective of the customer. The phrases “actions speak louder than words” and “you are what you eat” come to mind as I think about the characteristics of a great B2B Customer Data Platform. A CDP is very personal to an organization.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Marketing Management Marketing Analytics Tools 62

Leadspace

MARCH 9, 2022

Most often I think about it from the point of view of the company strategy rather than from the perspective of the customer. The phrases “actions speak louder than words” and “you are what you eat” come to mind as I think about the characteristics of a great B2B Customer Data Platform. A CDP is very personal to an organization.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Marketing Management Marketing Analytics Tools 62