Webbiquity

JANUARY 10, 2019

Driving search traffic involves both optimization of visibility on search engines and “selling the click” through compelling meta descriptions. Search CTR (click through rate) is the share of searchers who click through to the website when results are displayed.

Marketing Automation Services 201

Marketing Automation Services Marketing Automation Automation Work Management 201

NetLine

JANUARY 23, 2020

The KPIs used to measure content performance are response rate, # of responses from target accounts, # of target titles which downloaded the assets. This was the old adage of inbound marketing for customer acquisition. The best pieces tend to be about broader topics that are top of mind for our customers.

Enterprise Management 10

Enterprise Management Top of Funnel Lead Ranking Work Management 10

Hubspot

AUGUST 8, 2019

Percentage of revenue from existing customers (cross-selling, upselling, repeat orders, expanded contracts, etc.). Cost of selling as a percentage of revenue generated. You can’t control how much this salesperson sells -- but you can tell her to increase her daily email output. Customer acquisition cost (CAC).

Cost per Acquisition 91

Cost per Acquisition Lead Ranking Top of Funnel Churn Rate 91

Single Grain

NOVEMBER 29, 2019

To grow your business, you must keep an optimal balance between customer acquisition and customer retention. 5) Upsell and Cross Sell to Customers. Upselling means selling products of a higher price to customers. Cross selling means selling related products to customers.

Marketing Automation Services 124

Marketing Automation Services Digital Asset Management Marketing Automation Work Management 124

Vidyard

FEBRUARY 18, 2021

In 2020, we saw the use of one-to-one video creation increase by 471% and expand throughout the entire sales process—including post-sales and support—as remote selling became the norm. Since injecting video into their sales culture, the team at #paid has seen a 5x increase in response rates to outbound messages and a 2.5x

Sales Management 127

Sales Management Trends Video Marketing B2B 127

Versium

OCTOBER 2, 2018

We tested the idea and drove a 60% plus improvement in response rates. We’re also seeing that the people who are operating these technologies are selling them into marketing departments versus IT. At that point we help with cross-selling and upselling to maximize that lifetime value and improve their experience.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Versium

OCTOBER 2, 2018

We tested the idea and drove a 60% plus improvement in response rates. We’re also seeing that the people who are operating these technologies are selling them into marketing departments versus IT. At that point we help with cross-selling and upselling to maximize that lifetime value and improve their experience.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Vidyard

FEBRUARY 18, 2021

In 2020, we saw the use of one-to-one video creation increase by 471% and expand throughout the entire sales process—including post-sales and support—as remote selling became the norm. That was, until the team discovered the power of video to transform the way they prospect and sell.

Sales Management 65

Sales Management Trends Video Marketing B2B 65

Aberdeen

NOVEMBER 22, 2019

This announcement shows that Salesforce incorporated the capabilities from its Mulesoft acquisition in 2018 across its product portfolio. In September 2019, Salesforce announced its acquisition of Tableau — a leading business intelligence software provider. How Tableau Fits into the Broader Picture. Einstein for Customer360 Commerce.

Enterprise Management 16

Enterprise Management Marketing Automation Services Work Management Marketing Management 16

OutboundView

SEPTEMBER 20, 2018

Our Approach to Client Acquisition & Lead Generation. We believe in freeing up your best talent to do what they do best – SELL. Personalization at scale increases your response rate. Here’s an example: You sell a compensation management software to the HR department of large companies. When should you hire?

Paid Content 34

Paid Content Sales Management Enterprise Management Work Management 34

Hubspot

DECEMBER 21, 2010

Use it to market, cross sell and up-sell, and to establish a relationship with customers over time. HTML makes an email more interesting and when used properly can generate response rates up to 35% higher than plain text. House list (or Retention list) - A permission-based list that you built yourself.

Cost Per Thousand 28

Cost Per Thousand Email Marketing CPM Privacy Policies 28

Hubspot

FEBRUARY 17, 2012

A segmented list means a more targeted and relevant email campaign, thus a higher response rate and less unsubscribes and spam reports. Open Rate - The percentage of emails opened in an email marketing campaign, or the percentage opened of the total number of emails sent.

Cost Per Thousand 28

Cost Per Thousand Email Marketing CPM Opt-out 28

Vidyard

MAY 21, 2019

This is why many clients turn to top HubSpot Diamond Partners to develop and implement video marketing strategies that are driving leads cross-functionally. “Video is powering the inbound marketing strategy of the future, so we’re building a powerful, dependable, and reliable partner ecosystem now.

Advertising Agencies 78

Advertising Agencies Paid Search Agency Work Management Marketing Management 78

Vidyard

MAY 21, 2019

This is why many clients turn to top HubSpot Diamond Partners to develop and implement video marketing strategies that are driving leads cross-functionally. Video is powering the inbound marketing strategy of the future, so we’re building a powerful, dependable, and reliable partner ecosystem now.

Advertising Agencies 65

Advertising Agencies Paid Search Agency Work Management Marketing Management 65

Vidyard

MAY 21, 2019

This is why many clients turn to top HubSpot Diamond Partners to develop and implement video marketing strategies that are driving leads cross-functionally. “Video is powering the inbound marketing strategy of the future, so we’re building a powerful, dependable, and reliable partner ecosystem now.

Advertising Agencies 56

Advertising Agencies Paid Search Agency Work Management Marketing Management 56