The Lead Agency

DECEMBER 6, 2021

The way companies buy from and sell to each other is very different than it used to be just a couple of years ago and is likely to continue to evolve in 2022 and beyond. The likelihood of selling to an existing customer is 60-70%. Omnichannel selling has become a more successful way to prospect and secure new business.

Paid Content 118

Paid Content Trends B2B Marketing Paid Search Agency 118

Martech Advisor

OCTOBER 15, 2019

The primary use-cases for identity resolution are in adtech and martech applications for customer acquisition, engagement, retention and loyalty. Fragmented identities : customers engage across various channels and touchpoints on numerous devices. Core Components & Functionalities of an Identity Resolution System.

Enterprise Management 55

Enterprise Management Paid Content Work Management Process 55

Martech

FEBRUARY 25, 2022

Lead capture, nurturing and scoring models deliver high-quality leads while decreasing customer acquisition costs. Acquia made three acquisitions in 2019: Mautic (May), Cohesion (September) and AgilOne (December). This includes cross-channel, multi-touch and multi-wave campaigns. Lifecycle Marketing (upsell/cross-sell).

Marketing Automation Services 118

Marketing Automation Services Enterprise Management Work Management Marketing Management 118