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9 Essential Skills for SaaS Growth Marketers

Tomorrow People

As product marketing grows and business needs evolve, companies are pursuing a new multiskilled breed: the growth marketer. Marketers and the marketing skill set are always evolving as the business landscape changes, new technologies emerge, and customer expectations shift. What is growth marketing?

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How to build your growth (marketing) strategy

MKT1

We’re in the midst of annual planning season, aka the time of year where many teams spend a whole bunch of time planning and then never look at those plans again. Part 1: What drives your growth marketing strategy? As I began writing this newsletter, I realized this is a 2 parter.

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The age of customer acquisition 3.0

ClickZ

Some of the most intelligent growth marketers in the industry are looking beyond the obvious ways AI can improve results to focus on the cutting edge “out of the box” ways AI can turbocharge their paid user acquisition performance. These areas—which collectively we will call Customer Acquisition 3.0—have

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Brands, be mindful or be gone

ClickZ

Apple reigns as the most valuable brand of our time, achieving a valuation into the trillions by selling more to its existing user base. Focus on significant, simple market shifts The amount of “risk capital being invested is dramatically down , following record highs, grounding all strategies for growth.

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What Is Growth Marketing?

Act-On

Growth marketing has been around for awhile now. Wondering “What is growth marketing?” So congratulations, growth marketer. So let’s take a look at the definition of growth marketing, and where the term came from. What specifically do growth marketing professionals do?

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SaaS Customer Lifetime Value – 8 Strategies for Amplifying Yours

accelerate agency

Their ‘churn’ rate is higher than their ‘acquisition’ rate, and their customer lifetime value (CLV) – or predicted net profit attributable to a long-term relationship with a customer – is low. Despite this, many marketers are still in the dark about the term and how to apply it to their marketing strategy.

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SaaS Customer Lifetime Value – 8 Strategies for Amplifying Yours

accelerate agency

Their ‘churn’ rate is higher than their ‘acquisition’ rate, and their customer lifetime value (CLV) – or predicted net profit attributable to a long-term relationship with a customer – is low. Despite this, many marketers are still in the dark about the term and how to apply it to their marketing strategy.