Gartner Names Versium a “Cool Vendor” in Retail 2016


REDMOND, WA–(Marketwired – May 11, 2016) – Versium , a leading data technology company that delivers automated data technology solutions to marketing agencies and enterprises, today announced it has been selected as a “Cool Vendor” in the Cool Vendors in Retail, 2016 report by Gartner, Inc., Gartner “Cool Vendors in Retail, 2016” was published on April 28, 2016 by Kelsie Marian, Miriam Burt, Robert Hetu, Joanne Joliet, and Frances Karamouzis.

Sales Account Management: Your Go-To Guide for Greater Growth


Sales account management, like sales, is selling. While both focus on selling, the ‘roles’ are different. Sales account management, however, focuses on building long-term relationships with key customers for up-selling and cross-selling purposes.

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5 Lead Management Best Practices That Build Account-Based Marketing Success


Company data including location, industry, and revenue, plus online signals such as new acquisitions, hires and funding rounds can help you select accounts that are most likely to buy—even when it may not seem obvious to your sales operations or demand generation team.

Marketing in the Age of the Connected Customer Experience - 3 Questions Marketers Must Answer


Oracle is leading the way to solving these issues through its acquisitions and integrations of DataLogix, BlueKai, and Moat. To address this challenge head-on, marketers need to leverage cross-channel orchestration tools that manage customer interactions across multiple channels such as email, SMS, MMS, push notification, in-app messages, display ads, web and mobile web campaigns. Does their product roadmap continue to invest in cross-channel orchestration as a key capability?

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Measure and Keep: 7 Key Customer Retention Metrics to Watch


According to studies from Gartner Group , 80% of your company’s future revenue comes from just 20% of your existing customers. An important consideration for any B2B marketer is their Customer Acquisition Cost.

7 Ways to Justify Intent Data to the Boss


According to Gartner , “…by the end of 2022, more than 70 percent of B2B marketers will utilize third-party intent data to target prospects or engage groups of buyers in selected accounts.”. How widespread is the use of intent data by B2B companies?

3 Demand Generation Trends to Watch in 2019


Earlier in the year, Deloitte found that more than a third of corporations with revenue over $1 billion intended to pick up the pace on acquisitions. For many organizations, that meant increased opportunities for cross-selling — an easier target than going after new deals with 60-70% success versus 20% for prospects ( Marketingland ). For companies looking to be acquired, the additional revenue from selling to existing customers could make or break the deal.

10 Most Popular B2B Lead Generation Blog Posts of 2018


It used to be that you could accelerate growth with huge customer acquisition. That’s why I interviewed Brent Adamson ( @brentadamson ), Principal Executive Advisor at Gartner , and the co-author of The Challenger Sale and The Challenger Customer. And according to Gartner, “ Only 28% of sales leaders report that account management channels regularly meet their cross-selling and account growth targets.”

4 Ways to Maximize HubSpot for a SaaS Business Model

SmartBug Media

For 89 percent of SaaS businesses , new customer acquisition is the top growth activity. One quick win is to start with third party listing sites (think G2, Capterra, Gartner, TrustRadius, and so forth). Boost Retention and Up/Cross Sell Opportunities.

3 Reasons Why You Should Be Marketing to Your Existing Customers

Higher Logic

They’re key to encouraging customer renewal, increasing upsell revenue, and increasing new customer acquisition, so it’s important to allocate resources to them. Increase acquisition (through customer advocacy). I mean, just consider this finding from Gartner Group research: Nearly two thirds of surveyed tech buyers they said they would purchase more from existing providers if they saw value from their initial investment being clearly demonstrated.

How AI is Changing the Sales Process


In fact, Gartner reported by the year 2020, AI will become a more integral part of the sales process for up to 30% of companies around the world. Here are three of the top ways AI is impacting today’s sales process: Increases Time Spent Selling. Today’s sales reps are facing a major problem: they can’t find enough time in their day to actually sell. In 2019, artificial intelligence (AI) is prevalent in our everyday lives.

Why Renew? Quantify Realized Value or Perish

The ROI Guy

For most SaaS businesses, the research proves the better way to grow as via improved customer retention, and leveraging success within these accounts for up and cross-sell opportunities. And if you think you can paper over the retention challenge with new customer acquisitions, you could be dead wrong. In fact, Forrester customer success research data indicates “that up-sells increase by 10% of existing revenue by quantifying the value that purchased solutions yield.”

The Various Lifecycle Species: Which One Are You?


Do more upselling and cross-selling. The point of the net new lifecycle is to have a process for net new acquisition and ultimately drive these people to revenue. An estimate from Gartner Group, however, indicates that 80% of a company’s future profits will come from just 20% of existing customers. Build additional customer lifecycle models and lifecycles for each customer goal: onboarding, upsell, cross-sell, and renewal by region for example.

Top 7 Tips to Improve Customer Experience (CX) in 2020

Martech Advisor

For any business, the motivation to improve customer experience is always tied to at least 2 critical objectives: To generate more revenue through more customer acquisition. To generate more revenue by retaining, renewing and upselling or cross-selling to existing customers. A 2017 Gartner study had found that nearly 81% of businesses expect to compete purely based on CX in the year 2019.

Top 20 B2B Marketing Trends You Can’t Ignore In 2021

Unbound B2B

Customer acquisition cost. At the end of the day, marketing need to support sales to sell. Continuous customer acquisition is important for a business to grow and remain profitable. You will discover and take advantage of cross-selling opportunities. Quick Summary.

7 Types of Campaigns That Can Increase Customer Satisfaction and Retention


For many organizations, this shift into retention from solely acquisition has been gradual instead of dramatic. A recent Gartner survey found that on average only 18 percent of marketing budgets are focused on customer retention efforts. Cross-sell or upsell campaign.

Top 7 Tips to Improve Customer Experience (CX) in 2020

Martech Advisor

For any business, the motivation to improve customer experience is always tied to at least 2 critical objectives: To generate more revenue through more customer acquisition. To generate more revenue by retaining, renewing and upselling or cross-selling to existing customers. A 2017 Gartner study had found that nearly 81% of businesses expect to compete purely based on CX in the year 2019.

[Ebook] 3 Ways Enterprise Underdogs Can Become Customer Engagement Heroes


In fact, according to Gartner’s report, “Predicts 2014: Seizing the Digital Business Advantage,” 20% of all market leaders will lose their dominant position to a company founded after the year 2000. Also, here’s something that’s less obvious: new customer acquisition is much more expensive than retention. Look for Moments of Cross-Sell and Upsell Intent. Great,” you’re thinking, “but we sell a subscription service for socks, not software.

Versium Positions for Expansion and Growth by Hiring Product Leader Dillana Lim as Chief Operating Officer


Versium has been recognized as an industry leader and disruptor in trend reports by Forreste r and Gartner. When these attributes are matched to an enterprise’s internal data and used in Versium’s machine learning models, clients improve customer acquisition, retention and cross-sell and upsell marketing activities. REDMOND, Wash. , Nov.

A Complete Guide to Account-Based Marketing (ABM) For Marketers (Examples Included)

Pam Didner

In a survey, Gartner found 75% of B2B buyers agreed people from different locations and roles are involved in purchasing decisions. The sales and marketing teams chose target accounts ranked in Gartner’s Magic Quadrant that could benefit from more customer reviews.

Versium Announces Major Corporate Milestones and New Hires


The momentum we’ve seen over the past six months is a testament to our team’s commitment and ability to provide our enterprise and marketing agency customers with easy-to-use, self-service predictive solutions that lower customer acquisition costs and improve marketing efficiencies,” said Chris Matty, co-founder and CEO of Versium. “As Sherman was previously the chief marketing officer at Point Inside and headed Amazon’s highly successful “Selling on Amazon” third party retailer program.

What Is Lead Management? Definition, Process, Best Practices, and Platforms

Martech Advisor

For example, when a C-level representative in B2B reaches out using your website’s contact form, this can be regarded as a bottom-funnel lead – your sales team can directly reach out to the individual and commence the acquisition of the account. In any lead management system, it is expected to miss out on a few leads – however, this shouldn’t cross a specific threshold. Zoho CRM was named Best CRM Lead Management Software of 2018 by Gartner Peer Insights.

SaaS marketing strategy: 12 proven tactics to execute and exactly how to create your own

accelerate agency

One which can help you with what is often the tough job of selling your service to prospective customers. How to sell your service. You have a product, you promote it and market it, and then you hopefully sell it to lots of customers. . How to Sell Your Service.

The Value of Account-based Marketing for B2B Demand Generation


ABM instead distributes more time, money, and energy to different stages of the customer experience, including lead generation, acquisition, post-sales, and success. Content marketing is one of the most common strategies B2B marketers use for demand generation.

3 Phases Of Mining Reply Emails: A Roadmap For Success


With LeadGnome we are able to consistently grow our database with quality leads. -- Siri Olsson, Marketing Automation Specialist at @Gigamon #leadgen Click To Tweet Phase 2: Penetrate Accounts According to Gartner , it now takes an average of 7 people within an organization to make a B2B buying decision. Rebranding, Merger & Acquisition – Remember how we talked about email mining identifying email address changes?

42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

This automation is much more efficient and fast, which means higher conversions and lower customer acquisition costs. Why You Should Use Multiple Channels to Maximize Your Customer Acquisition. Upsell and Cross Sell to Customers. UPDATED FOR 2020!

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