Porch Group Media

JANUARY 29, 2019

Brands must collect data at every touchpoint such as loyalty clubs, transaction history, web forms, social channels, etc. Sending triggered emails based on a consumer’s behavior is effective for both acquisition and transforming customers into loyal brand advocates. eMarketer). Cross-sell/Upsell. Acquisition.

Email Marketing 60

Email Marketing Marketing & Strategy Marketing Strategy Trends 60

QuanticMind

JANUARY 21, 2020

According to a recent eMarketer report , B2B marketers primarily produce content to drive sales, among other important marketing goals: Creating and distributing content to your target audience on key platforms works well for B2C, but this strategy isn’t enough to achieve B2B marketing goals.

Account Based Marketing 52

Account Based Marketing Demand Generation Agencies Demand Generation Lead Ranking 52

Porch Group Media

DECEMBER 17, 2018

According to research by Entrepreneur, brick-and-mortar establishments sell 10 times more than e-commerce shops. Consumers want to be known and valued throughout touchpoint and interaction with a brand along the purchase journey. The Continued Rise of eCommerce.

Trends 45

Trends eCommerce Multi-Channel Emarketing 45

Single Grain

DECEMBER 6, 2019

This automation is much more efficient and fast, which means higher conversions and lower customer acquisition costs. It’s changing the face of digital advertising so swiftly that, according to eMarketer, 86.2% Why You Should Use Multiple Channels to Maximize Your Customer Acquisition. Upsell and Cross Sell to Customers.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145