Liveintent

SEPTEMBER 8, 2021

While sending messages to subscribers may be the first thing that comes to mind when you think about email acquisition principles, email marketing is only a small piece of the puzzle. Think of the exchange of email address data between you and a site visitor or customer as a pact. ABC: Always Be Capturing.

Acquisitions 71

Acquisitions CRM Privacy Advertising Agencies 71

Tomorrow People

MAY 30, 2022

Why customer retention should be your top priority. When it comes to B2B marketing, businesses often focus on customer acquisition. After all, you can’t build brand loyalty if you don’t have customers. But what if you already have a decent customer base? That’s where customer retention comes in.

B2B Marketing 156

B2B Marketing Work Management Marketing Management Cross-Selling 156

Martech

FEBRUARY 15, 2024

Mergers and acquisitions can throw your marketing plans into chaos. I collate this in a spreadsheet, which helps all marketing colleagues better understand opportunities throughout the customer lifecycle. Learn from the data about customer needs and loyalty Share and compare at least the last quarter’s reports and analysis.

Work Management 88

Work Management Brand Identity Branding Marketing Management 88

Marketing Insider Group

SEPTEMBER 28, 2021

Digital marketing goals often focus on new customer acquisition, better leads, and brand awareness. The top goals were to improve lead quality, drive increased sales among identified leads, increase general brand awareness, and acquire new customers. First, it can cost 5x more to acquire new customers versus keeping them.

Planning 272

Planning Lead Scoring Lead Ranking Gartner 272

Zoominfo

JANUARY 23, 2021

Sales account management, like sales, is selling. For the sales account manager, getting processes down can mean the difference between achieving massive growth and losing customers to the competition. While both focus on selling, the ‘roles’ are different. Others are like farmers, nurturing customers beyond the initial sale.

Work Management 130

Work Management Marketing Management Zoominfo Cross-Selling 130

Heinz Marketing

NOVEMBER 30, 2021

How do you sell if you don’t know who you’re selling to? To truly answer this question, many adept B2B marketers know they must avoid a ‘ lazy ICP’ and know the value in developing a robust ideal customer profile. . Here are a few important questions to get answers to: How would you describe your ideal customer/account?

Ideal Customer Profiles 110

Ideal Customer Profiles Profiling Ad Building Cross-Selling 110

Martech

MARCH 4, 2024

Prompt What are the top five metrics to track with a customer journey orchestration tool? Conversion Rate: This metric measures the percentage of customers who complete a desired action or goal, such as making a purchase or signing up for a newsletter. By addressing these issues, businesses can improve customer retention and loyalty.

Lead Ranking 86

Lead Ranking Allocation Churn Rate Lead Scoring 86

SmartBug Media

AUGUST 8, 2023

Pursuing new business opportunities while nurturing existing customer relationships can often feel like walking a tightrope. Many sales and success teams find themselves so focused on outbound initiatives that the ripe opportunities for upselling and cross-selling go unharvested. The secret ingredient in this mix is automation.

Cross-Selling 52

Cross-Selling Enterprise Management Automation Marketing Automation Services 52

Zoominfo

FEBRUARY 10, 2021

Gaining new customers isn’t the only way to improve your business — your existing clients are an underrated revenue source. Customer retention is an excellent method to increase customer lifetime value (CLV). Generally, the longer customers stay with your company, the more value they create (and larger order amounts).

Lead Scoring 130

Lead Scoring Lead Ranking Budget Programs Cross-Selling 130

Valasys

FEBRUARY 12, 2019

Due to the rise of virtual assistants, social CRM, omnichannel technologies and AI-powered automated workflows in 2018, Customer Relationship Management (CRM) witnessed a really good year. As more AI-powered assistants will be dominating the landscape, there will be many new advances in CRM technology. CRM Trends.

CRM 56

CRM Marketing Management Lead Nurturing Marketing Automation Services 56

SmartBug Media

SEPTEMBER 28, 2023

RevOps, or revenue operations , is a strategic approach that aligns sales, marketing, and customer success teams within companies to optimize revenue generation. Revenue optimization allows businesses to invest in growth, innovation, and customer satisfaction, giving them a competitive edge in the market.

Marketing Budget 69

Marketing Budget Optimization Terms and Conditions Marketing & Strategy 69

Heinz Marketing

JUNE 30, 2023

By Karla Sanders , Engagement Manager at Heinz Marketing In the ever-evolving landscape of B2B business, customer-led growth has emerged as a powerful approach to drive sustainable success. To truly understand the significance of metrics in B2B customer-led growth, let’s consider an example.

Churn Rate 93

Churn Rate Customer Satisfaction Lead Scoring Lead Ranking 93

DealSignal

APRIL 10, 2024

The essence of B2B intent data is to proactively identify potential buyers searching online for similar products and services that your company is selling. If your team has a CRM, website cookies enabled, email tracking, marketing automation, or social listening tools, you’re collecting first-party intent data.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

SmartBug Media

AUGUST 10, 2020

Trade shows and events are important—and often powerful—customer acquisition channels for SaaS organizations. The truth is, connecting with leads, acquiring customers, and promoting your brand is still possible. What Is Upselling and Cross-Selling? Strategy 1: Upsell/Cross-Sell Automated Campaigns.

Cross-Selling 81

Cross-Selling Trade Show Marketing Budget Marketing Automation Services 81

Hubspot

MAY 1, 2019

They provide a direction for the sale department to reach goals like closing more deals, increasing revenue, retaining customers, and cross-selling. Customer acquisition costs. Customer retention. Cross-sell and upsell. Reduce customer acquisition costs by 15% this month.

Churn Rate 75

Churn Rate Examples Cross-Selling Bundling 75

SalesGrape

DECEMBER 3, 2023

In today’s competitive business landscape, where customer acquisition costs are rising and attention spans are shrinking, telemarketing remains an effective strategy for reaching potential customers directly and building meaningful relationships.

Telemarketing 52

Telemarketing Ideal Customer Profiles Lead Generation Effectiveness 52

Rev

FEBRUARY 15, 2023

Marketing, sales, finance and customer success operated in silos; each using their own databases with their own set of metrics, chasing their own goals and then wondering why their numbers didn’t align at the end of the quarter. Do you remember? But RevOps isn’t just about bringing departments together.

Ideal Customer Profiles 78

Ideal Customer Profiles Practices Lead Ranking De-duplication 78

Zoominfo

APRIL 29, 2021

While customer acquisition is often a sprint, customer retention is a marathon with no clear finish line. But customers can churn seemingly out of nowhere and for no good reason. Read on to learn about some glaring warning signs that your customer relationship is in jeopardy. Sure, people are unpredictable.

Enterprise Management 130

Enterprise Management Work Management Marketing Management Lead Scoring 130

Ledger Bennett

JANUARY 9, 2022

The subscription economy is defined as a model where customers pay a recurring fee at regular intervals (weekly, monthly, yearly, or just based on a customer’s usage) to access a product or service. It increases return on customer acquisition costs – one time payment models have a set rate of return on your cost of acquisition.

Cross-Selling 59

Cross-Selling Work Management B2B Marketing Management 59

Martech

JULY 18, 2022

Enhanced customer experiences. ABM isn’t just about acquiring new target accounts, it’s about retaining and growing target accounts through cross-sell, upsell and advocacy programs. As a result, ABM is more personalized and delivers more consistent customer experiences across channels. But how are they tracking that?

Enterprise Management 86

Enterprise Management Account Based Marketing Work Management Marketing Management 86

Rev

MARCH 22, 2023

Revenue operations is a team or function within your organization that focuses on optimizing revenue growth by aligning the goals and strategies of sales, marketing and customer success teams. By tracking CLV, RevOps teams can identify which customers are most profitable and focus their efforts on nurturing these relationships.

Ideal Customer Profiles 78

Ideal Customer Profiles Marketing Automation Services Work Management Budget Programs 78

Engagio

MAY 22, 2019

Then it hit him – sell a larger bag at a discounted price. became standard practice to get customers to spend more. The add-on of fries has become the prime example when it comes to cross-sell strategies. Upsell and Cross-Sell in B2B Markets. Sales were popping!

Class 59

Class Account Based Marketing ABM Cross-Selling 59

Hubspot

AUGUST 22, 2022

Building trust and rapport, crafting a personalized sales approach, and prioritizing existing customers are more important than ever to a successful sales strategy that not only attracts customers, but turns them into promoters of your brand. Selling by offering a solution rather than pitching a product/service is key to sales pros.

Marketing Budget 57

Marketing Budget Trends Cross-Selling Marketing & Strategy 57

Hubspot

AUGUST 2, 2022

Given the ongoing nature of software-as-a-service (SaaS) investments and support, it’s possible for companies to turn initial sales into continual revenue streams that both boost customer satisfaction and pave the way for sustained success. This starts by creating a solid SaaS bundle that customers want to buy. The caveat?

Enterprise Management 65

Enterprise Management Work Management Marketing Management Cross-Selling 65

Zoominfo

JUNE 28, 2023

You’ve got butterflies, your team is excited, and you know your customers are going to be impressed. In this context, a GTM strategy includes defining the target audience, messaging framework, marketing channels, offers, and sales plays your teams will run to convert prospects to leads and leads to customers.

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Work Management Marketing & Strategy 130

Hubspot

MARCH 7, 2018

Client Acquisition Rates. Upsell/Cross-Sell Rates. Client Acquisition Rates. Another commonly used measurement is rate of client acquisition. Of the new prospects your reps reach out to, how many convert to customers ? KPIs for Sales Managers. New Leads/Opportunities. Sales Volume by Location.

Work Management 100

Work Management Lead Scoring Lead Ranking Cross-Selling 100

Zoominfo

APRIL 29, 2021

While customer acquisition is often a sprint, customer retention is a marathon with no clear finish line. But customers can churn seemingly out of nowhere and for no good reason. Read on to learn about some glaring warning signs that your customer relationship is in jeopardy. Sure, people are unpredictable.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Lead Scoring 100

Envy

FEBRUARY 13, 2021

B2B (Business to Business) companies sell their products or services to other businesses, not to consumers. B2C means Business to Consumer, because surprise surprise, they sell directly to consumers. B2C customers are consumers, and B2B customers are companies. BR is your website and/or email Bounce Rate. Churn rate.

Marketing Analytics Tools 119

Marketing Analytics Tools Cost per Acquisition Paid Content Lead Ranking 119

Madison Logic

MARCH 6, 2024

While named accounts from sales and your ideal customer profile (ICP) provide ample information to form your target account list, that list remains a fantasyland of possibilities. This data-informed list is your target account list—and it’s foundational to your ABM strategy’s success.

Demand Generation 52

Demand Generation Sales Management Ideal Customer Profiles Buy 52

Martech

MARCH 10, 2022

This focuses on targeting top potential customers and uses both marketing and sales initiatives to capture the prospect’s interest and nurture them through the buying journey. What was already a high-growth industry has catapulted into hyper-speed as the world adapted to changing regulations, societal norms and customer needs.

Account Based Marketing 101

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 101

BenchmarkONE

MARCH 17, 2021

The more reliable and efficient your automation tool is, the more redundancies it eliminates, creating a well-oiled process that generates leads and converts them to customers. . The result is a shorter lead cycle, an increase in generated leads , and more prospects converting to customers. . Efficient Marketing Automation Features .

Marketing Automation Services 92

Marketing Automation Services Marketing Automation Automation Sales Qualified Leads 92

Directive Agency

FEBRUARY 1, 2022

One thing that stands out in the above is the need to have four different Opportunity types; Acquisition, Retention/Renewal, Upsell, and Cross-Sell. Now, you may not need to have separate Opportunity Types for Upsell and Cross-Sell, depending on your company’s products and product strategy. Opportunity Type.

Demand 59

Demand Lead Ranking Top of Funnel B2B 59

ATAK Interactive

SEPTEMBER 4, 2020

As more and more B2B buyers expect and value personalization, account-based marketing (ABM) has captured the attention of B2B companies looking for real, sustainable business growth with a more targeted approach to selling to companies and prospects. Look at some of your largest deals and most successful customers. Account Overview.

Account Based Marketing 97

Account Based Marketing Sales Qualified Leads Ideal Customer Profiles Top of Funnel 97

LeanData

MAY 6, 2022

After its acquisition by Forrester, the model is now branded the B2B Revenue Waterfall, and it focuses on buying groups — called demand units — rather than traditional leads. . The cross-functional work team included members from Partners and Siemens’ inquiry-to-close revenue team.

De-duping 96

De-duping Marketing Automation Services Lead Ranking B2B 96

Scoop.it

FEBRUARY 1, 2022

This is a relatively simple way to keep an eye on your new sales, upsells and cross sells, renewals and your monthly churn rate. SaaS companies operate on a subscription-based pricing model nowadays, which is the best way to monetize your products and open new upsell and cross sell opportunities. Annual recurring revenue.

Churn Rate 102

Churn Rate Lead Ranking Allocation Top of Funnel 102

seo.co

MAY 26, 2021

One of the most telling is something known as Customer Lifetime Value. Armed with an understanding of your Customer Lifetime Value, or CLV, you can make more intelligent decisions about sales, marketing, branding, pricing , service, retention, and profitability. What is Customer Lifetime Value?

Paid Search Agency 98

Paid Search Agency Cross-Selling Marketing Analytics Tools Ad Frequency 98

Customer Experience Matrix

MARCH 4, 2014

API integration with CRM and marketing automation systems also lets those systems assign businesses to the target lists. In two of those three cases, the result is actually to move further down the funnel, to existing customers, rather than higher up. But apparently it will happen later than I had expected.

Top of Funnel 120

Top of Funnel Advertising Funnels Paid Search Agency Display 120