What Microsoft's Acquisition Of LinkedIn Could Mean For B2B Marketers


Microsoft’s acquisition of LinkedIn holds enormous potential for helping B2B marketers reach their audiences and improve revenue generation. In this post we’ll discuss the possibilities that emerge from one of the biggest tech acquisitions to date.

Content Strategy Before Technology Acquisition

Sales Engine

Your CRM Should Start Giving You an Indication Customer relationship management (CRM) software such as Salesforce consolidates all customer information into one database, from personal data to purchase history.

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6 Client Acquisition Tips for Agencies


Now, client acquisition is data-driven. By tracking everything you do in a CRM , you’ll have the ammunition you need to say: “OK great, we’re not here to pitch an agency relationship. The post 6 Client Acquisition Tips for Agencies appeared first on SharpSpring.

Learn How To Use Quora Ads for B2B User Acquisition


Jaime, please introduce yourself and tell us how to use Quora Ads for B2B user acquisition. I run User Acquisition here at Vettery. When you look at the different ways in which marketers go after user acquisition, it seems that more and more people are being very metrics driven.

Why You Should Invest In Inbound Marketing Before CRM Implementation


What should you focus on first, building an effective inbound marketing/lead generation process or implementing a CRM to manage your sales and customer acquisition process? The Purpose of CRM. 1) CRM Doesn’t Fix Bad Processes, But Inbound Can. Inbound CRM

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Oracle Named a Leader for 5th Consecutive Year in Gartner Magic Quadrant for CRM Lead Management

Modern Marketing

Digital marketers are in a constant battle between driving leads and managing their CRM systems. Gartner’s CRM Lead Management report assesses the industry’s leading Marketing Automation platforms. What is CRM Lead Management?

Microsoft buys LinkedIn: the largest martech acquisition in history?


The potential of a vertically-connected ecosystem in the digital channel is what makes Microsoft’s acquisition of LinkedIn so powerful. The post Microsoft buys LinkedIn: the largest martech acquisition in history?

Make the most of your CRM this year


Maybe you started working with a CRM last year, but you didn’t get it set up in the most efficient way to meet your business needs. Don’t worry – you can still take advantage of all the great features a CRM has to offer. CRM and Customer Service.

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Predictive Acquisition: Get Up To Speed, Then Go After Those Promising Prospects


Enter predictive acquisition. Put simply, predictive acquisition helps you discover net-new prospects that look like your best customers – and identify other new prospects and markets, as well. Predictive Acquisition Best Practices.

Adobe Buys B2C Marketing Automation Leader Neolane: One Gap Filled, But Where's CRM?

Customer Experience Matrix

Adobe was on everyone’s list of potential buyers, and Neolane was ripe for acquisition or an initial public offering. It still doesn’t put Adobe on equal footing with Oracle , Salesforce, SAP or Microsoft , since they all have major CRM platforms which Adobe does not. In fact, adding Neolane gives it a profile very similar to IBM , which also has strong Web and marketing automation products but not CRM (and which also shares Adobe’s digital-is-everything mono-vision).

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Marketo’s Take on Salesforce.com’s ExactTarget Acquisition

Modern B2B Marketing

This is the future, and it’s why we are proud to be the leading independent marketing software company today working with ALL leading CRM solutions, including salesforce.com, Microsoft Dynamics, SAP, Oracle, Netsuite, and SugarCRM.

Don’t Use Leads (Only Use Contacts and Accounts) in Your CRM

Marketing Converts

Rather this post is all about the “sexy” world of B2B contact management in CRM systems and how the majority of B2B organizations still use a leads object in CRM. Download a spreadsheet of accounts from your CRM that are active customers.

Customer Service – Your most powerful retention tool or your competitors most powerful acquisition tool?


Is customer service your most powerful retention tool or your competitors’ most powerful acquisition tool? Where is the customer scoring model or CRM system that is supposed to help the service reps know who they are talking to? (Photo credit: Wikipedia).

Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Modern B2B Marketing

by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g. salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Many CRM systems have a module for marketing. Architecture of Marketing Automation versus CRM.

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Oracle Integrates On Demand Marketing with On Demand CRM

Customer Experience Matrix

Summary: Oracle has integrated marketing automation with its on-demand CRM product. In February they released the first “Oraclized” version of the product, now Oracle CRM On Demand Marketing. This included a redesigned user interface that matches the look, feel, and terminology of Oracle’s on-demand CRM product, is available in the same 20 languages, and allows unified user IDs and log-ins. The new system uses the same data structures as the rest of Oracle CRM On Demand.

7 Reasons Why Oracle's Market2Lead Acquisition Makes a Lot of Sense


People asked my opinion on this acquisition. A Marketing Automation system either needs to have great connection to the CRM system, or it should all be integrated. Other CRM vendors claim to do Marketing Automation, but I believe those claims are unsubstantiated. Oracle has been a Java-company for a long time, and after the Sun acquisition they also own the Java technology itself. Oracle has just acquired Market2Lead , one of the early Marketing Automation vendors.

What Salesforce’s Acquisition Of Radian6 Means for Sales People

Sales Intelligence View

This is the first example of a CRM company making a definitive move into the Social Monitoring space. Salesforce argues that the acquisition of the company will enable it to enhance all of its products, including Sales Cloud, Service Cloud, Chatter and Force.com.

ReachForce Buys SetLogik: One-Stop-Shopping for B2B Marketing Data Plus Database

Customer Experience Matrix

The SetLogik acquisition takes this a step further by letting them build databases to hold their data, thereby expanding the market beyond people with a database already in place. setlogik marketing database management data cleaning b2b marketing data marketing automation data cleansing setlogik acquisition data enhancement reachforce

How content intelligence will change content marketing forever, part 1


It’s been my experience digital relationship building with a brand actually takes place much more often after product acquisition and not necessarily leading up to it. Some call this nurturing, others would call it CRM.

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Oracle and Eloqua: Driving the Modern Marketing Era

Modern Marketing

As of last Friday, February 8, 2013, Oracle completed the acquisition of Eloqua, and Eloqua’s products will become a core component of the Oracle Marketing Cloud. Read the whole press release announcing the acquisition.

A Secret No More: Eloqua on Salesforce’s Acquisition of Radian6

Modern Marketing

Remarkably, nobody even pointed to financials ($326M in cash and stock) like they do with most acquisitions. Here’s ours: CRM and social are no longer adjacent industries. By now everyone has read the three tactical pillars of this acquisition: Salesforce will integrate Radian6 into their Sales and Service Cloud, giving reps on both ends of the customer lifecycle much-needed insights into buyers and prospects. by Joe Payne | Tweet this. My iPhone blew up this morning.

Constant Contact Adds Social CRM: Should Marketing Automation Vendors Be Worried?

Customer Experience Matrix

Small-business email provider Constant Contact yesterday announced the acquisition of "social CRM"* vendor Bantam Live. This is a major expansion for Constant Contact, placing it more squarely into competition with CRM and marketing automation vendors. I put "social CRM" in quotation marks because I personally am not quite sure what it really means.

CRM+ When Regular CRM is No Longer Enough

Sales Intelligence View

Adds Intelligence to the Social Enterprise with Launch of CRM+. With today’s launch, we set a new standard in bringing holistic and social intelligence to the fingertips of all B2B CRM users. “We Or a news article showing the company just made an acquisition?

LinkedIn-Microsoft Deal Means The Intelligent Cloud Is Here


Today, Microsoft announced its intent to acquire LinkedIn for $26.2B — Satya Nadella’s biggest deal ever and maybe the largest technology acquisition in history. Surprisingly, many analysts are calling this a “social” consumer acquisition, rather than an enterprise one. Most companies struggle to keep their CRM data clean and the chief complaint from most CMOs is lack of quality customer intelligence. A-Featured B2B Marketing acquisition linkedin microsoft

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Is MarTech Is Too Important To Leave To The Marketers?

Customer Experience Matrix

The consultants’ bread and butter has traditionally been large IT and business-transformation projects,” says Julie Langley, a partner at fundraising, merger and acquisitions advisor Results International , in the article.

6 Tips for Turning Big Data into Great Customer Experiences

Buzz Marketing for Technology

The real-time data that your website and CRM systems are gathering is far more valuable than anything you can obtain from an outside vendor. Examples of the typical aggregate data you can capitalize on in a big data strategy: Acquisition source.

Customer Lifecycle Metrics, Part 5: Retention and Expansion


In a recent report from Gleanster and Act-On, Rethinking the Role of Marketing , the survey results showed that that the best performing marketing teams are the ones that take full control of the customer lifecycle – going beyond awareness and acquisition to extend their focus to conversion, retention, and expansion. According to the survey report, the the top two management objectives for average performers were acquisition revenue (82%) and lead generation (also 82%).

Microsoft Buys Marketing Automation Vendor MarketingPilot: Start of Something Big?

Customer Experience Matrix

Microsoft today announced the acquisition of marketing management system vendor MarketingPilot , which will become part of its Dynamics CRM group. The acquisition is significant on several levels. I’m not saying that a B2C platform could extend all the way to running CRM.

Eloqua, Oracle & Why Modern Marketing Needs Open Systems

Modern Marketing

This means, at a technology level, that integrations with leading CRM systems such as Oracle’s Siebel and other CRM systems, Salesforce.com, and Microsoft CRM are necessary. Over the last five years, Eloqua has invested heavily in the open systems to make this possible; deep CRM integrations with all the leading CRM platforms, open APIs across the entire platform, and an AppCloud marketplace with apps that connect to dozens and dozens of systems.

Content Strategy Before Technology Acquisition

Sales Engine

Your CRM Should Start Giving You an Indication Customer relationship management (CRM) software such as Salesforce consolidates all customer information into one database, from personal data to purchase history.

Future of Marketing Automation: Grow or Die

Customer Experience Matrix

This means they don’t help other marketers who do lead acquisition and marketing administration (planning, budgeting, project management, etc.). marketing automation can expand in either direction along the customer path: backward to acquisition or forward to sales and service.

Predictive Acquisition: Get Up To Speed, Then Go After Those Promising Prospects


Enter predictive acquisition. Put simply, predictive acquisition helps you discover net-new prospects that look like your best customers – and identify other new prospects and markets, as well. Predictive Acquisition Best Practices.

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Top 10 Takeaways from the “Rethinking the Role of Marketing” Report as Tweetable Stats

Marketing Action

The report, Rethinking the Role of Marketing , reveals that top performing marketing teams are taking full control of the customer journey – beginning with awareness and customer acquisition, and also encompassing the more lucrative customer retention and expansion stages.

Don’t Let Prospects Get Lost: Create a Customer Journey Map

Marketing Action

The recent report from Gleanster and Act-on, Rethinking the Role of Marketing , demonstrated that marketing teams have traditionally focused their time and money on only one part of the journey – customer acquisition.

Should Marketers Be the Stewards of the Customer Relationships? Gleanster Research Results

Marketing Action

To find out, Gleanster Research and Act-On Software conducted a comprehensive study to understand the state of customer lifecycle engagement, CRM, and what separates Top Performing organizations from Average firms in midsized B2B organizations. What is the Real Meaning of CRM?

My Take: Salesforce Acquires ExactTarget, Continues Marketing Automation Industry Consolidation

Customer Experience Matrix

I''ve long argued that CRM and marketing automation should be part of the same system. Marketing automation sits between email and CRM, in the sense that it relies heavily on them both. Email and CRM are two big customer-facing systems: you get absolutely no prize for knowing that your Web site is the third. (Ok, Silverpop -- already a large Adobe partner -- is the obvious acquisition candidate to fill that gap.

8 Million Sales Triggers Delivered

Sales Intelligence View

Summer of Sales Intelligence: InsideView Sees Huge Gains in Customers and Major CRM Platforms, Delivers 8 Million Sales Triggers in Recent Quarter. For example, a business event — like an acquisition or merger — that warrants sales outreach, or news event like a product launch, that matters to the ongoing sales conversation. Big Growth and Launch of CRM+. “CRM+ now brings social data to all CRM users (marketing, operations, customer service, etc.),

How to Marry Digital and Human-Touch B2B Marketing

Modern Marketing

He leads customer acquisition programs for Fortune 500 companies, and is passionate about building strong business relationships through professional phone conversations.

It’s time to introduce search engine optimisation topics into your content marketing strategy

Tomorrow People

At the beginning, you had to type in fragmented keywords such as ‘Business CRM’ or ‘integrated CRM solution’. Today, searchers are confident in using more natural and complex queries, like ‘which is the best CRM’ or ‘can I afford a CRM right now’. CRM consulting.

3 Key Behaviors that Guarantee a Great Customer Service Team

Sales Intelligence View

Use the in-CRM chat systems, such as Chatter for salesforce.com or Activity Feed for Dynamics CRM, to keep everyone in the loop about customer issues. Encourage Learning and New Skill Acquisition.