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The ANNUITAS Perspective on the Adobe Acquisition of Marketo

ANNUITAS

A Memo from CEO Adam Needles to ANNUITAS clients on the Adobe Acquisition of Marketo. – A short second … this is a welcome acquisition. That’s important because too often this type of acquisition results in mass talent exodus. Adobe is known excellence at the crossroads of creative and analytics.

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Meeting the Needs of the Self-Serve B2B Buyer

The Point

The TrustRadius report focuses primarily on how technology vendors should adapt their selling process to these new buying habits, but it’s also worth considering some of the key findings and their implication for the demand marketer. Key Finding 1: Buyers have all but replaced vendor-provided content.

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Sendoso launches a freemium eGifting service

Martech

It will allow businesses to send unlimited eGift cards from well-known vendors, paying only for the value of the cards themselves. The primary audience has been B2B marketers looking for creative ways to engage with prospects. But even B2B buyers enjoy experiences, especially creative and personalized ones.

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Transform your B2B brand: 7 strategic insights

Martech

Whether driven by a merger, acquisition, evolving customer needs or a crisis, a rebrand requires significant time and resources. Don’t forget to talk with key stakeholders, including partners and vendors, to get input about how they view the company. Rebranding is a major strategic undertaking for any organization.

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2024 B2B trends: 6 key areas for marketing success

Martech

Up to 90% of buyers have a set of vendors in mind before doing any research, and 90% of them will choose a vendor from the day one list, according to a survey by Bain and Google. Many B2B marketers struggle with poorly done and unattractive creative elements, including website design and functionality.

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Is the CDP category being shrunk by acquisitions?: Monday’s Daily Brief

Martech

Since CDPs emerged as a category (around 2016, according to the CDP Institute) we became accustomed to looking across a landscape of independent vendors, most with slightly different offerings under the CDP umbrella. Salesforce’s acquisition of Datorama happened way back in 2018. Why we care. It had technology.

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How to Effectively Plan and Manage a Large-Scale Tech Event

Pam Didner

In addition, there are digital elements such as hotel blocks, event layout planning, event promotions, the registration process, event apps, and even your event theme, as well as creative design. Attendee acquisition strategy. The attendee acquisition strategy is a must to get butts in seats. Event goals. Event theme or tagline.