Marketing Insider Group

DECEMBER 8, 2021

They are too focused on customer acquisition. Customer acquisition is important. Creative, messaging and storytelling are also important and play a crucial role in marketing communications. It’s easier and cheaper to keep current customers happy than to acquire new ones. But here’s the thing, it wasn’t always that way.

Enterprise Management 313

Enterprise Management Marketing & Strategy Marketing Strategy Work Management 313

Thinkers360

MARCH 31, 2024

Sanjay Rout Open Innovation, Mergers & Acquisitions, GovTech Rahul Sasi CloudSEK Contact Rahul Sasi Risk Management, Cybersecurity, Big Data Praveen Singh CyberPWN Technologies Contact Praveen Singh National Security, Privacy, Cybersecurity Roger Smith Care MIT Contact Roger Smith Security, Cybersecurity, Risk Management Aarron Spinley SPINLEY.CO

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Martech

JANUARY 30, 2024

Szu and her team were reviewing how the company connects with its customers and were concerned about over-relying on Google for acquisition. That was largely driven by conversations about our overall customer acquisition strategy, the different sources we look at to get in front of our audience, and the customer journey overall.”

Paid Search Agency 118

Paid Search Agency Marketing Attribution Top of Funnel Companies 118

NuSpark Consulting

OCTOBER 31, 2023

Introduction In media buying, two metrics often stand out as the guiding stars for decision-making: Return on Advertising Spend (ROAS) and Customer Acquisition Cost (CAC). On the flip side, a low ROAS would signal the need to pivot—maybe by tweaking the ad creative or targeting parameters. What is CAC?

ROAS 100

ROAS Comparison Allocation Lead Ranking 100

Webbiquity

APRIL 18, 2024

Higher efficiency and performance : By automating routine tasks, teams can focus on strategy and creative efforts. This makes your customer acquisition more efficient and helps boost overall marketing performance. You get deep insights that inform smarter business decisions. Automation can help you with this as well.

Marketing Automation Services 155

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 155

Tomorrow People

JULY 21, 2021

Broadly speaking, growth marketers are good at analytical thinking, experimentation, and creativity, as well as marketing. Their key job is to look at every channel, every source, and even every step of the buyer journey or user acquisition funnel and look for areas to grow. Craig Zingerline, Chief Product Officer, Sandboxx.

Growth Marketing 207

Growth Marketing Multivariate analysis Planning Top of Funnel 207

Walker Sands

JANUARY 12, 2023

In recent years, our creative capabilities and team have exploded as more clients realize the power of bringing B2C thinking to B2B marketing. Conversely, we round out KoMarketing’s capabilities in areas like marketing automation, web development and in-house creative production. Unlocking New Opportunities With Our Shared Vision.

Demand Generation Agencies 98

Demand Generation Agencies Demand Generation Advertising Agencies Paid Search Agency 98

Martech

APRIL 19, 2024

For creative, Ani’s team will use dynamic creative, which takes multiple media assets and ad components and combines them to create campaign ads, for lower-budget campaigns. Schiele is a past speaker at The MarTech Conference , a contributor to Search Engine Land and Head of Paid Acquisition at Jordan Digital Marketing.

Lead Gen 96

Lead Gen Paid Content Social Media Sales Qualified Leads 96

Marketing Insider Group

APRIL 26, 2021

The most successful CMOs will be willing to reinvent their roles, get their hands a little dirty, think creatively, and challenge the status quo. Creativity, resilience, technology, and reconstruction are four buzzwords that help define the role of marketing organizations in the “new normal” (our post-pandemic world). Key Takeaways.

Organization 355

Organization Planning Marketing Budget Terms and Conditions 355

ANNUITAS

SEPTEMBER 21, 2018

A Memo from CEO Adam Needles to ANNUITAS clients on the Adobe Acquisition of Marketo. – A short second … this is a welcome acquisition. That’s important because too often this type of acquisition results in mass talent exodus. Adobe is known excellence at the crossroads of creative and analytics.

Marketo 193

Marketo Acquisitions Marketing Automation Services Enterprise Management 193

Marketing Insider Group

DECEMBER 13, 2022

Be creative with thank-you messages that stand out so donors are happily surprised and know their contributions are making an impact. Bonnie brings to her role at Meyer Partners more than 30 years of fundraising experience, with a special emphasis in multimedia approaches to new donor acquisition and development. Annual reports.

Planning 200

Planning Tips Paid Search Agency Advertising Agencies 200

Webbiquity

DECEMBER 13, 2022

These signs include: You’re failing to meet your targets: All businesses will have their own measures of success — revenue, acquisition, retention, among other metrics — but if you’re scaling too fast you’re likely going to struggle to meet these. Alex Daintith is a creative content writer hailing from the Northwest of England.

Work Management 259

Work Management Marketing Management B2B Terms and Conditions 259

Martech

OCTOBER 23, 2023

Consequently, brands should review and adjust their creative to highlight cost savings, discounts and promotions that resonate with price-sensitive consumers. It also allows us to target consumers more effectively and tailor creative to the viewing audiences. This will depend on the product/service and how creative is executed.

Advertising Agencies 120

Advertising Agencies Paid Search Agency Brand Identity Branding 120

Martech

OCTOBER 1, 2021

The marketing operations consultancy Perkuto, responsible for MarTech’s MOPs Rundown series of articles , has announced its acquisition by storytelling tech platform MERGE. MERGE offers a range of agency services, including strategy, performance marketing, creative and comms, to clients in healthcare, financial services and commerce.

Jigsaw 97

Jigsaw Storytelling Acquisitions Marketo 97

Martech

MARCH 28, 2024

Contentful’s Contentful Studio lets digital teams create and manage digital experiences with AI assistance, offering scalability, creative autonomy and automated content generation. Then marketers can easily send these AI drafts to a creative team at Media Shower who turn them into polished, professional marketing materials.

Marketing AI 58

Marketing AI Marketing Management Marketing Analytics Tools Eloqua 58

Martech

OCTOBER 25, 2021

Today, Adobe announced new features and capabilities that are rolling out on Adobe Workfront, forecasting the next phase of integrations that follow Adobe’s acquisition of the work management platform in late 2020. Are your workflows running you, or is your team in control of them? Workfront was a bold $1.5

Enterprise Management 98

Enterprise Management Work Management Marketing Management Features 98

Martech

APRIL 21, 2022

On the creative side, the addition of oddity helps boost its experience design capabilities, as well as branding initiatives. These capabilities merge with Infosys’s earlier acquisition of creative agency WONGDOODY. Traditional creative services need to be backed up by tech know-how.

Digital Experience Platform 106

Digital Experience Platform Paid Search Agency Digital Transformation Touchpoints 106

Content Standard

APRIL 22, 2024

Similarly, marketers can identify promising new channels or customer acquisition strategies with predictive modeling, even if the initial real-world results seem weak. [ Data science now allows us to predict the impact of future decisions, such as how removing a product or deprioritizing a channel will play out.

CMO 79

CMO Brand Identity Branding Storytelling 79

ClickZ

SEPTEMBER 23, 2022

From its earliest stages, these solutions promised to revolutionize the way organizations could formulate and manage campaigns, track relationships, and drive new business acquisitions. Second, many of these users, often incentivized through customer acquisition, do not see what advantage they get by moving off spreadsheets and emails.

Marketing Management 116

Marketing Management Advertising Agencies Planning Paid Search Agency 116

Webbiquity

JANUARY 21, 2020

As hackers get more creative and start to use more exotic and advanced techniques, you also need to up your level of knowledge and protection. Unfortunately, phishing techniques have gotten much more complex, and a lot more creative, over the past few years. Cybersecurity is a bit like a game. Insider Threats.

Small Business Marketing 273

Small Business Marketing Phishing Budget Programs Tips 273

Marketing Insider Group

JANUARY 24, 2023

They are too focused on customer acquisition. Customer acquisition is important. Creative messaging and storytelling are also important and play a crucial role in marketing communications. It’s easier and cheaper to keep current customers happy than to acquire new ones. But here’s the thing, it wasn’t always that way.

Enterprise Management 200

Enterprise Management Marketing & Strategy Marketing Strategy B2B Marketing 200

Martech

MARCH 7, 2024

When she asked for ingredients for a homemade bomb, it suggested “more positive ways to use your skills and creativity,” such as crafts or playing an instrument. Reporter Shira Ovide said this put it on par with chatbots from ChatGPT, Microsoft and Google which are collectively “dumb as rocks.” She did commend its guardrail functions.

Marketing AI 88

Marketing AI Work Management Marketing Management Barriers 88

ClickZ

JUNE 21, 2023

This interview with Tyrona Heath , Director of Marketing Engagement at LinkedIn’s B2B Institute, is aimed at celebrating and championing B2B excellence to drive creativity and excitement amongst B2B brands, marketers, and advertisers. When you talk about creativity in B2B, it can feel abstract. And if so, how did we get here?

Advertising Agencies 130

Advertising Agencies Creativity Top of Funnel Advertisements 130

Liveintent

AUGUST 3, 2022

Speaking of customer acquisition, other unfavorable factors are at play aside from inflation, like channel saturation. In other words, it’s critical that you diversify your marketing channels and embrace various creative formats in an omnichannel marketing strategy. Time for an analogy!

Top of Funnel 118

Top of Funnel Brand Identity Branding Advertising Agencies 118

Thinkers360

MARCH 8, 2024

Kelly Hoey CRM, Social, Entrepreneurship Shep Hyken Shepard Presentations Contact Shep Hyken Customer Loyalty, Customer Experience, Culture Jeff KAGAN Jeff Kagan Contact Jeff KAGAN Mobility, 5G, IoT James Kerr Indispensable Consulting Contact James Kerr Coaching, Change Management, Leadership Greg Kihlstrom The Agile Brand Contact Greg Kihlstrom Customer (..)

B2B Thought Leadership 128

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 128

ClearVoice

JANUARY 8, 2024

Crafting a successful marketing strategy requires a clear roadmap, and goals are the guiding lights directing efforts, resources, and creative initiatives toward achieving specific outcomes. By fostering creative thinking and encouraging diverse perspectives, teams can identify potential areas for improvement, growth, or innovation.

Allocation 94

Allocation Planning Paid Search Agency Marketing Analytics Tools 94

Martech

DECEMBER 1, 2022

The primary audience has been B2B marketers looking for creative ways to engage with prospects. Emails, phone calls, white papers, webinars — there are many ways for marketing and sales organizations to drive acquisition and retention. But even B2B buyers enjoy experiences, especially creative and personalized ones.

Service 114

Service SMB Fulfillment Sample 114

Martech

NOVEMBER 29, 2021

Deloitte Digital, a consultancy focusing on experience, announced that its parent company, Deloitte, acquired Ad2Pro Global Creative Solutions Private Limited (Madras Global) for an undisclosed sum. The acquisition also is the latest example of how major consultancies are transforming to offer more technology-driven services.

Paid Search Agency 89

Paid Search Agency Advertising Agencies Ad Agencies Marketing Management 89

Adobe Experience Cloud Blog

DECEMBER 3, 2019

A manager has to corral the creative team. Marketers may not be able to keep bad acting from dooming a shoot, but they can do their part to support the creative team and create effective videos. When the CMO wants a tweak that can be made internally, it might not make sense to send the video back to the agency or creative team.

Creativity 157

Creativity Video Marketing Brand Identity Branding 157

Liveintent

DECEMBER 21, 2021

Balance data and creative. In the webinar, Cooper asks Groth his thoughts on balancing data and creative, and how marketers stand to capitalize on the latter. He looks at data and creative in the context of risk mitigation. ” One way to do that is by zeroing in on creative. . Groth’s reply?

Privacy Protection 127

Privacy Protection Webinar Metrics Privacy Creativity 127

Martech

APRIL 7, 2022

Today, mobile advertising platform Ogury announced the acquisition of Motionly, an SaaS solution that designs and deploys interactive rich media animations in-app and in-web. This new technology will add to Ogury’s creative studio, allowing marketers to deliver personalized optimized ads. What it does. Why we care. Less intrusive.

Creativity 97

Creativity Optimization Campaigns Mobile Advertising 97

Oktopost

NOVEMBER 9, 2023

This helps focus initiatives, campaigns, ad creative, and budgets towards achieving those objectives. Typically, the budget is set as a percentage of revenue or based on marketing objectives and Customer Acquisition Cost (CAC). The headline, images, and call to action should mirror the ad’s creative.

Paid Content 62

Paid Content Media Plans Planning Allocation 62

FMG Suite

MARCH 15, 2024

In 2023, FMG launched its “one-click” AI personalization enhancement for social media, the integration of compliant texting capabilities through the acquisition of MyRepChat, and a redesign of its Premium website build to offer greater creative flexibility and a hands-on partnership with FMG’s designers. “At

Marketing Management 59

Marketing Management Software Ad brokers Best Practices 59

Sprout Social

APRIL 9, 2020

There are certain assumptions you can make about what creative assets will resonate most with your target audience based on industry benchmarks, platform demographics and general observations. But why assume when you can take the guesswork out of it with creative testing? . Creative assets and messaging pave the path to those goals.

Social Media 137

Social Media Creativity Webinar Metrics Media 137

Martech

APRIL 12, 2024

Dig deeper: Understanding different product roles in marketing technology acquisition Programs in project management In project management, programs provide a structured approach for managing related projects as a unified entity, supporting broader strategic objectives.

Budget Programs 101

Budget Programs Work Management Allocation Product 101

ClickZ

FEBRUARY 27, 2020

Some of the most intelligent growth marketers in the industry are looking beyond the obvious ways AI can improve results to focus on the cutting edge “out of the box” ways AI can turbocharge their paid user acquisition performance. These areas—which collectively we will call Customer Acquisition 3.0—have Customer Acquisition 2.0

Acquisitions 99

Acquisitions Marketing AI Ideal Customer Profiles Cross-Selling 99

Martech

MARCH 4, 2022

Cost-per-acquisition (CPA) is how brands measure the efficiency with which they acquire new customers. The smaller outfit lacks the brand equity, data and customer acquisition. Also check creative, messaging and geography. Brands also need to refresh creatives to maintain interest and relevancy, which is often overlooked.”

Cost per Acquisition 106

Cost per Acquisition Top of Funnel Cost CPA 106