acquisition 
Lenny's Newsletter
SEPTEMBER 5, 2023
” — Eilon Reshef , co-founder and CPO Coda had the same experience—finding their early customers through former colleagues and early employee connections: “My former colleague Noam Lovinsky was starting a company, and I said to him, ‘Hey, would you use Krypton [our name at the time]? Art by Natalie Harney.
Mereo
SEPTEMBER 15, 2022
Some describe PLG as a business methodology in which the product itself primarily drives user acquisition, expansion, conversion and retention. Another form of PLG describes it as an end user–focused growth model that relies on the product as a primary driver of customer acquisition, conversion and expansion. We can help.
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Metadata
JANUARY 8, 2024
Liam outlined these backburner metrics in his DEMAND session as follows: Cost metrics: Metrics that measure the cost per something —think cost per lead (CPL) and cost per acquisition. It typically comes in the form of clicks, organic traffic, engagements, and email opens, which don’t show any validity.” Schedule a demo today.
Valasys
APRIL 5, 2019
The acquisition will position Integrate users with the ability to automate the handover process of leads that are captured at events to the sales teams in real-time. The purchase allows Integrate to leverage the London-based lead capture company and provides them with an event-based lead generation engine and a London presence.
Buffer
NOVEMBER 30, 2020
I employed many of T he L ean S tartup techniques in order to validate the problem and the existence of an audience before launching. 2014: Our largest acquisition offer and deciding not to sell Buffer. In the early years, we received a number of acquisition offers. Instead of an acquisition, we raised $3.5
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