acquisition multi-touch vendor CPL Related Topics 
Act-On
FEBRUARY 26, 2024
Marketers use different attribution models to assign value to different touch points and calculate ROI. Popular attribution methods include first touch, last touch, and multi-touch. What is Cost Per Acquisition? What is First-Touch Attribution? What is Last Touch Attribution? What is a Lead?
The ABM Agency
MARCH 28, 2023
Multi touch attribution is another key element of an effective ABM program; it tracks interactions between different channels over time so you know which ones are most effective at driving conversions from leads into customers. Utilizing data-driven insights to inform marketing strategies is key for achieving success in 1:1 marketing.
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