Remove acquisition cross-sell
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52 Marketing Terms Every Marketer Should Know

LeadsRX

LeadsRx Attribution™ Impartial, cross-channel attribution provides marketers with basic conversion tracking to know what’s working and what’s not. Multitouch Attribution (MTA) lets you see which touchpoints result in lower acquisition costs and higher ROAS. Assigns credit to all touchpoints giving each one full point.

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Digital Advertising Terms and Jargon Every Marketer Should Know

Act-On

Ad exchange is an online marketplace that enables publishers and advertisers to buy and sell advertising inventory in real-time auctions. Ad inventory measures the total amount of advertising space or impressions a digital publisher has available to sell. What is Cost Per Acquisition? What is Cross-Device Targeting?

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30 Sales and Marketing Terms You Should Know

PureB2B

This includes marketing messages, actual product use, customer support, and other brand touchpoints. Refers to unsolicited calls made by sales representatives in the hopes of selling to new customers. Cross-Selling. Cost-per-Lead (CPL). Customer Acquisition Cost (CAC). Buyer Persona. Cold Calling.

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30 Terms Every Sales and Marketing Professional Should Know

PureB2B

This includes marketing messages, actual product use, customer support, and other brand touchpoints. Refers to unsolicited calls made by sales representatives in the hopes of selling to new customers. Cross-Selling. Cost-per-Lead (CPL). Customer Acquisition Cost (CAC). Buyer Persona/s. Cold Calling.

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PPC Isn’t Screwed — You Aren’t Doing It Right

Convert

No cross-app data sharing unless users accept it. This may lead them to diversify acquisition strategies and tap into options like setting up an Amazon presence. If the cost per acquisition is higher than your CLV, then you may have been paying too much for your customers. A low cost of acquisition or a high lifetime value?

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