41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018
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APRIL 4, 2018
Not only does this give you a definitive view of the lead quality, it can highlight potential weakness in bottom funnel marketing content, and/or sales close rates. . 8: Customer Acquisition Cost (CAC). . This answers the question: "Is the opportunity pipeline increasing or decreasing in size?". . Opportunities by Lead Source.
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